軟體公司創新服務事業之挑戰

Abstract

本研究從產業的生命週期對創新活動的影響出發，探討組織成熟的企業體如何發展新創事業。尤其聚焦於正在迅速演變的軟體產業，瞭解軟體服務的各項可能發展模式；並在新服務事業的經營上，如何從策略、管理、組織面下手，讓新服務事業成為公司的成長動力。輔以趨勢科技的不同創新階段的經營成果，及最近「防毒專家服務」的案例，分析軟體企業在創新的挑戰。 也深入探討產品公司發展服務新創事業時，所面臨的各種組織管理的問題尤其特重新服務事業在軟體公司整體策略、組織的角色扮演，與核心事業的互動，以討論如何順利發展服務創新歷程。

This thesis is to study how enterprises develop their new businesses with a special focus on the computer software business. It starts from the industry maturity model and see how important it is to generate innovations in the mature stage. Then, it introduces new software service models in which a software vendor plays an important role in creating a total solution. This research also illustrates how different strategic intents and competitive advantages will impact to the service design and management. We will mainly use the case study of Trend Micro Inc. to show how they innovate since the company started, and focus on the analysis on how the new service, Trend Micro Expert Service, is developed and grew, the challenges new service business development face including strategy, management and organization. It will address especially on the interactions between core business and new businesses. Through this study, we can understand how a software product company can best develop their new service business in a systematic way.