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The Study of Corporate Spin-off —ASUSTeK
ASUSTeK Spin-off,Corporate spin-off,Organization restructuring,Giant Lion Strategy,Focus on Fundamentals & Results,Business Merger and Acquisitions Law.,
|Publication Year :||2008|
The purpose of corporate spin-off is to reduce operation scale, more focus on specific business development, and utilize the independence of specific divisions in return for effective enterprise operations and better performance results.
Facing constant changes and challenges in the electronic industry, ASUSTeK must carefully and actively seek for optimized leading position between changing and unchanging.
During these years, ASUSTeK faces the challenge of the conflict between OBM business and ODM business. With OBM business growing and expanding, it hinders ODM business. Customers often question about the ODM business and hesitate to make decisions since ODM resources are shared with OBM business, which often is a disadvantage to customers. As a result, ODM business is impeded to win over contracts with customers. The same limiting factors such as shared resources apply to OBM business as well. The branding business must remove these limiting factors and position itself in the market with precise product depth and range in order to grasp business opportunities of the next digital revolution.
ASUSTeK has built strength in the backbone of both OBM and ODM businesses. By performing spin-off, ASUSTeK can further help both OBM and ODM concentrate on separate business segments, utilize resources and employ top talents. Each can focus on its specific goals and targets independently in order to capture potential opportunities, to maximize growth and to become the leaders in both OBM and ODM business.
|Appears in Collections:||會計與管理決策組|
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|1.84 MB||Adobe PDF|
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