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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25712
Title: | 以價值網分析國際航空貨運快遞產業之資訊策略-以台灣地區航空貨運公司為例 Using Value Nets to analyze IT Strategy in International Air Cargo Industry - Case Study of Global Air Express Company and Local Forwarder Company in Taiwan |
Authors: | Chih-Liang Wang 王之亮 |
Advisor: | 曹承礎 |
Keyword: | 國際快遞,航空貨運承攬,全球運籌管理,價值網, Air Express,Air Cargo,Forwarders,Global Logistics Management,Value Nets,Information Technology, |
Publication Year : | 2006 |
Degree: | 碩士 |
Abstract: | 過去20年全球經濟快速改變,全球運籌管理的經營模式,利用全球分工方式,達到全球化、數位化與快速化,才能面對日益競爭的商業環境。本研究主要探討國際航空貨運戶對戶服務,針對國際快遞公司與本國航空貨運承攬業者,針對航空貨運戶對戶服務之經營策略與資訊科技運用,就”價值網” (Value Nets) 的架構進行分析。就本國航空貨運承攬業者未來希望在航空貨運戶對戶(Door-to-Door)服務的業務擴充加以建議。不但提高客戶滿意度,也可以提高競爭優勢。 During past 20 years, world-wide economics was changed dramatically. Enterprises faced the challenge how to globalize, digitize and fasten the processes. How to fully utilize the world-wide expertise and advantage is key topic in Global Logistics Management operation. The study explores Air Cargo industry and compares a global air express company and a local forwarder company in door-to-door service area. The study based on Value Nets to analyze the business strategy and how to apply in IT strategy. For a local forwarder to expand international air cargo door-to-door service, the study provides practical suggestion in business strategy and IT Strategy. The local forwarder could improve customer satisfaction and provide better competitive advantage. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25712 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 資訊管理學系 |
Files in This Item:
File | Size | Format | |
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ntu-95-1.pdf Restricted Access | 1.05 MB | Adobe PDF |
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