台北市郊登山活動持續涉入與遊憩動機之研究

Abstract

本論文旨在分析台北市郊不同登山地點的登山者的遊憩動機和持續涉入。依據結構方程模式，應用驗證式因素分析檢證登山活動的遊憩動機與持續涉入的多項假設。 藉由文獻回顧，本文首先設計問卷及面訪900多位的登山者，然後利用結構方程模式檢證登山活動的遊憩動機與持續涉入之間的關係。經由857份有效問卷的統計分析顯示，遊憩動機與持續涉入之關係呈顯著。而以遊憩機會序列將登山地點分為兩種類型，問卷資料的適配程度會更好。 本研究結果顯示持續涉入對遊憩動機具有顯著影響。持續涉入的吸引力與自我表現的兩構之間具正向相關關係。現代化及半現代化登山地點的結構方程模式的係數有所不同，可見不同型態的登山地點能滿足民眾不同的遊憩動機。

The purpose of this thesis was to analyze the recreation motivation and enduring involvement of hikers of different hiking sites in Taipei suburban area. Base on structure equation modeling （SEM）, the study applied the confirmatory factor analysis to test various hypotheses on recreation motivation and enduring involvement for hiking activity. By literature review, the study first designed a questionnaire and interviewed more than 900 hikers; then empolyed the SEM to examine the relationship between recreation motivation and enduring involvement of hiking activity. The statistical analysis from 857 valid questionnaires showed that the relationship between recreation motivation and enduring involvement was significant, and it had a better goodness-of-fit if the questionnaire data separated by two types of hiking sites classified by recreation opportunity spectrum. The study result indicated that the enduring involvement had a significant impact on the recreation motivation. There was a positive corelation between the attraction and self-expression factors of enduring involvement. There were some differences between the coefficients of structure equation models for modern sites and semi-modern sites; it implied that different type of hiking sites could satisfy the different recreation motivations of hiking activities.