後ECFA時代金融業佈局大陸之策略

Abstract

This study examines the past and current state of the Chinese banking industry, foreign banks’ development and future possibilities for Taiwanese banks in China. The coming years following China’s WTO entry at the end of 2001 and the signing ECFA between Cross-Straits in 2010 are expected to see great changes in China’s banking system. Although China has rapid economic growth around the world, its unique way of dealing business is one of the most important factors affecting its ultimate development. The “affection always comes first” attitude has caused cultural conflict when foreign investors entering China, sometimes also aroused the issue of corruption. To adjust to the culture in China has always been a major concern for foreign investors. Thus it is crucial for them to seek the help from the locals. In this study China’s external environment, especially focused in those factors affecting banking industry, are analyzed mainly based on PEST model. Proceeded with the separate description and analysis of four forms of banks currently in China using SWOT analysis and nine building blocks: China’s big four banks, China’s joint stock commercial banks, foreign banks, and Taiwanese banks. Not being permitted to establish branches until 2004 or to manage RMB business until 2007, Taiwanese banks suffer from former restrictions under PRC banking law, denying them the opportunity to keep up with the development of other foreign banks. Apart from needing to make double effort to develop their business in China, they should concentrate on extracting the optimum benefit from their competitive advantages.