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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇 | |
| dc.contributor.author | Ling-Hui Lu | en |
| dc.contributor.author | 呂玲慧 | zh_TW |
| dc.date.accessioned | 2021-06-08T05:09:30Z | - |
| dc.date.copyright | 2011-08-09 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-07-25 | |
| dc.identifier.citation | 參考文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/23735 | - |
| dc.description.abstract | 顧客在服務傳遞過程被認為是重要的資源，透過共同生產，企業不僅能與顧客一起建構出個別的消費經驗和獨特的價值，還能有效縮短企業服務創新的時程、節省企業的內部資源，進而建立企業之競爭優勢。隨著科技的發展，服務不再侷限於服務人員與顧客間，顧客透過機器與服務提供者互動，以達成服務之傳遞，將成為未來趨勢。然而，何種心理特質的顧客較願意使用自助服務科技共同生產？本研究發展出一研究架構進行實證，探索顧客使用自助服務科技共同生產意圖之影響因子。
本研究結果顯示，科技適應度高的顧客，會較願意使用自助服務科技與企業共同生產。而顧客對於自助服務科技所知覺到的易用性和有用性，會正面地影響其使用該系統共同生產的意圖。顧客的科技適應度亦會影響其對於自助服務科技易用性與有用性的認知。而顧客參與自助服務科技共同生產，會提高其對於公司的滿意度。 | zh_TW |
| dc.description.abstract | Customer co-production has been recently highlighted in marketing thoughts and practice. As the way how customers interact with firms to co-create services are increasingly affected by firms’ adoption of self-service technologies (SSTs), the study propose a model of SST co-production, which investigate the factors that affect customer co-production in a self-service technology context. The relationships among technology readiness (TR) affects perceived ease of use, perceived usefulness of a customer toward technology, customer satisfaction and co-production are explored and empirically tested. Implications and directions for future research are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T05:09:30Z (GMT). No. of bitstreams: 1 ntu-100-R98724005-1.pdf: 538739 bytes, checksum: 9f408f18062cd0ea3a09af2c22c9adc6 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | 目錄
誌謝 I 中文摘要 II Abstract III 目錄 IV 表目錄 VI 圖目錄 VI 第一章 緒論 1 第一節 研究動機 1 第二節 研究流程 3 第二章 文獻探討 4 第一節 共同生產 4 第二節 科技適應度(Technology Readiness，TR) 5 第三節 科技接受模型 6 第四節 假說推論 7 一、 科技適應度與共同生產的關係 7 二、 知覺易用性與知覺有用性之關係 8 三、 知覺易用性與共同生產之關係 8 四、 知覺有用性與共同生產之關係 9 五、 科技適應度與知覺易用性 9 六、 科技適應度與知覺有用性 10 七、 共同生產與顧客滿意度的關係 10 第三章 研究方法 11 第一節 研究架構 11 第二節 研究假說 12 第三節 研究變數定義與衡量 13 一、 共同生產 13 二、 科技適應度 13 三、 知覺易用性 14 四、 知覺有用性 14 五、 顧客滿意度 14 第四節 研究設計與研究工具 15 一、 研究樣本 15 二、 資料蒐集 15 三、 問卷預試 15 第五節 資料分析方法 16 第四章 資料分析 17 第一節 樣本特性分析 17 第二節 衡量模型分析 20 一、 信度分析 20 二、 效度分析 21 三、 驗證性因素分析 25 第三節 線性結構關係模式 26 一、 整體性評估 26 第五章 研究結論與建議 30 第一節 研究結論 30 一、 科技適應度對共同生產之影響 31 二、 知覺易用性對知覺有用性之影響 31 三、 知覺易用性對共同生產之影響 31 四、 知覺有用性對共同生產之影響 32 五、 科技適應度對知覺易用性之影響 32 六、 科技適應度對知覺有用性之影響 32 七、 共同生產對顧客滿意度之影響 33 第二節 研究貢獻 34 第三節 管理意涵 35 一、 提高顧客的科技適應度 35 二、 將科技適應度、知覺易用性和有用性納入系統設計的考量 35 第四節 研究限制與後續研究建議 36 一、 樣本的限制 36 二、 量表的限制 36 三、 模型的限制 36 參考文獻 37 | |
| dc.language.iso | zh-TW | |
| dc.title | 顧客共同生產之研究-以自助服務科技為例 | zh_TW |
| dc.title | Assessing Customers' Co-production in the Self-service Technology Context | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 任立中,陳厚銘 | |
| dc.subject.keyword | 共同生產,自助服務科技,科技適應度,科技接受模型, | zh_TW |
| dc.subject.keyword | Co-production,Technology Readiness,Technology Acceptance Model,Self-service Technoloy, | en |
| dc.relation.page | 50 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2011-07-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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