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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22522| Title: | 解放或是囚禁? 宅消費者的關係建構 Release or Prison? Stay-at-Home Consumers’ Relations Construction: Interactions between Object (s) and Subject (s) |
| Authors: | Shu-Ling Wu 吳淑玲 |
| Advisor: | 謝明慧(Ming-Huei Hsieh) |
| Keyword: | 關係建構,消費者與物件關係, relationship constructions,subjects-objects relationship, |
| Publication Year : | 2010 |
| Degree: | 博士 |
| Abstract: | 在消費者研究中,發現消費者與物件的關係建構擬似於人際間關係之建構,惟於宅經濟中的消費者與物件關係之建構,更為多元,本研究發現,消費者與物件關係的建構並非是單向且靜態的,應為多元且動態的,消費者對物建之情感,將可延伸至其人際互動關係之培養 In consumption researches, consumers-objects relations are protrated as quasi interpersonal relationship. In stay-at-home economics, relationship constructions on consumers-objects are diversity and dynamical, that is , consumers will extend their emotions through objects to others. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/22522 |
| Fulltext Rights: | 未授權 |
| Appears in Collections: | 國際企業學系 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-99-1.pdf Restricted Access | 7.01 MB | Adobe PDF |
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