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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21808| Title: | 南海碳材公司在智慧儲能市場的行銷策略 Marketing Strategy for Smart Energy Storage Market |
| Authors: | Wen-Tao Li 李文濤 |
| Advisor: | 黃俊堯 |
| Keyword: | 市場,客戶需求,細分市場,行銷策略,?能, Market,Customer demand,Market Segments,Marketing strategies,energy storage, |
| Publication Year : | 2018 |
| Degree: | 碩士 |
| Abstract: | 傳統的行銷策略已無法適智慧儲能市場的高速發展，迫切需要找尋新的市場行銷策略。因此，本篇論文系統的分析了智慧儲能市場，並依據STP市場行銷戰略理論，提出了新的市場行銷策略，以幫助企業在這個新市場中取得競爭優勢。 Nowadays, the traditional marketing strategy has been unable to adapt to this fast-growing emerging market in smart energy storage, and it is imperative to find new marketing strategies. Therefore, this paper systematically analyzes the smart energy storage market and proposes new marketing strategies based on the STP marketing strategy theory to help companies gain more competitive advantages in this new market. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/21808 |
| DOI: | 10.6342/NTU201900198 |
| Fulltext Rights: | 未授權 |
| Appears in Collections: | 臺大-復旦EMBA境外專班 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-107-1.pdf Restricted Access | 1.32 MB | Adobe PDF |
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