財富管理行業的轉型升級戰略研究 —以恒天財富為例

Abstract

改革開放後到今天，中國經濟的飛速發展，我國居民的財富積累也開始漸漸增多，富裕階層的整體規模也有了較大的擴張，個人資產也在不斷積累。在通貨膨脹和CPI的不斷攀升中，人們開始意識到手中已有的財富需要進行適當的管理。為了達到保值或者創造價值的目的，財富管理應當成為人們關注的方向。在這種背景下，財富管理行業也在近幾年開啟了飛速發展的開關。 在快速發展的過程中，伴隨行業繁榮的除了行業內的歡呼聲外，還有許多問題。這些問題無論是宏觀經濟層面、政策監管層面還是企業自身業務層面，都會成為企業與行業停滯向前的牽絆。為了能夠及時解開牽絆企業與行業發展的繩索，幫助財富管理行業可以朝著一個更為健康的方向發展，分析當下問題的主要原因，並為財富管理行業中的各個企業和整個行業積極探索和挖掘未來的轉型道路，就是本論文所要展開的重點研究內容。 本文通過回顧國內外的財富管理行業的發展歷程，結合當前監管壓力強化的背景，以恒天財富股份有限公司為轉型的研究主體，展開挖掘。在探索恒天財富轉型戰略的同時，分析已有資源揚長避短，明確了以“風控、投研、產品”為主的三輪驅動轉型思路，並制定了符合公司轉型框架的具體落地執行方案。以此，希望幫助企業在行業洗牌期強化戰略執行，並使企業突出重圍鞏固行業領先地位。與此同時，也希望為行業的發輾轉型樹立標杆作用，為未來財富管理行業的轉型帶來寶貴的思路與經驗。

Since reform and opening-up, the wealth of Chinese has dramatically increased with the drastic development of China’s economy. The sector of the wealthiest has been expanding, and the personal assets of Chinese are constantly accumulating. Under the pressure of high inflation and the CPI growth, people realize that the wealth which already in the hands need to be properly managed. In order to achieve the purpose of hedging or creating value, the management of wealth should become increasingly important. In this context, the wealth management industry has taken off in recent years. With the fast and cheerful development of the industry, however, there are many problems. These problems may stem from the macroeconomic reasons, government supervision, or business itself and these problems will lead to the stagnation of the industry. This paper will analyzes the main causes of the current problems, and actively explore the ways for the future transformation on the enterprises and the industry. And it could help the wealth management industry grow in a healthier direction. After reviewing the development of the wealth management industry in China and abroad, I will seek transformation strategy for a case study: Hang Tang Wealth Inc., under regulatory pressure. At the same time, it would analyze the resources currently available to Hang Tang and indicate the best uses of the resources in a way to stay away from company’s disadvantages. After that, this paper will clearly explain the three-wheel driver transformation strategy, which focuses on 'the risk management, the investment research and the products'. Finally, this paper will elaborate the specific implementation plan for the transformation strategy. The paper hopes that this research could help Hang Tang Wealth Inc to strengthen the implementation of the strategy in this industry restructure period. And maybe Hang Tang Wealth Inc could solidify its leading position with the three-wheel driver transformation strategy. At that time, Hang Tang Wealth Inc would be a good benchmark example in the wealth management industry. The valuable thinking and experiences could help the transformation of the wealth management industry as a whole in the future.