從時尚生態圈探討後進奢侈品牌服飾代理商之因應策略

Abstract

時尚市場快速變化，力求多變，服飾時尚產業尤其明顯。本文旨在研究現今受消費者歡迎但本質上却是衝突的二大服飾時尚產業「奢侈品精品服飾」暨「快時尚」的市場競爭模式，以及「快時尚」及「隨經濟」對於國際奢侈品服飾代理商的衝擊，研究問題包含研究奢侈品服飾暨快時尚在消費市場上之動態競爭、研究隨經濟在台灣對奢侈品的消費影響、探討台灣國際服飾精品代理商，在快時尚衝擊下，該如何自處、探討全球及台灣經濟和環境變數對於奢侈品的消費影響、探討台灣奢侈品代理商產業在台灣市場之前景。本論文透過文獻收集和量化分析，辨識顯著影響台灣精品服飾的政經、文化和隨經濟因素，作為台灣奢侈品服飾代理商未來發展的建議參考。

The fashion industry changes quickly and is always seeking innovation. This is especially true of the fashion apparel industry. In this study, we aim to see how luxury fashion brands and fast fashion brands compete, and the impact of fast fashion and ubiquinomics on luxury apparel dealers in Taiwan. Research topics include dynamic market competition of luxury and fast fashion brands, the impact of ubiquinomics on luxury apparel dealers, the impact of fast fashion on luxury apparel dealers, the impact of economic and environmental factors on luxury fashion buying, and future developments of luxury apparel dealers in Taiwan. This study collected industry data and conducted quantitative analysis to identify environmental factors that impact on luxury apparel buying. Our results can be used as a future reference for luxury apparel dealers in Taiwan.