面對工業4.0台灣廠商的新競爭模式：東南亞與印度市場的個案研究

Abstract

自從人類進入工業社會以來，科學技術發展得愈來愈快，社會型態升級的週期也愈來愈短。第三次工業革命的浪潮問世還不到百年，第四次工業革命的浪濤聲已經不絕於耳。工業4.0將徹底顛覆傳統製造業的生產方式與商業模式，大幅改變人們的知識技術創新方式，為人類帶來全方位的智慧生活，實現虛擬世界與現實世界的「大一統」。智慧工廠可以透過數據互動技術實現設備與設備、設備與工廠、各工廠之間的密切結合，並即時監測分散在各地的生產基地。智慧製造體系將實現兼具效率和靈活性的大量個性化生產，從而降低個性化訂製產品的成本，並縮短產品的上市時間。產品在生產製造過程中的不確定因素將變得「透明化」。企業將從反應型製造轉變為預測型製造。本文作者以T廠在東南亞及印度市場營運狀況為例，舉出數次的業務及技術上跟同質、同等級來自德國、以色列、美國、韓國、日本等國際大廠如何在單一客戶及廣泛市場上做競爭及勝出原因。

Since mankind entered the industrial era, science and technology advances have become more and more rapid, and upgrade cycles have become shorter and shorter. The third industrial revolution occurred less than a century ago, but we are already entering the age of the fourth industrial revolution. Industry 4.0 will completely subvert traditional production and business models in the manufacturing industry, dramatically change people's knowledge and technology innovations, and bring about an all-encompassing smart lifestyle, achieving unification between the virtual and real worlds. Smart factories integrate data, equipment, and factories through new technologies, and can instantly monitor production bases scattered throughout the world. Smart manufacturing systems enable the efficient and flexible production of personalized products at reduced costs, and shortening time-to-market. Uncertainties within manufacturing processes will also become more transparent, moving businesses from reactive to predictive manufacturing. This study used T factory (a Taiwanese company operating in South East Asia and India) as a case study and provided several examples where T factory products won out over homogeneous competitors in Germany, Israel, the United States, South Korea, and Japan in terms of single customers and over broader markets.