快速消費品產業零售市場之管理優化研究-以N公司為例

Abstract

台灣的零售業在最近30年來隨著工商經濟的發展產生了相當大的變化，零售業已走向連鎖化通路;而通路之間的消長與競爭也相當的劇烈。快速消費品業者對零售通路結構的經營模式也因應零售通路的消長變化而改變。 本研究以快速消費品業者外商N公司受到內外部環境的影響在2016年首度產生嚴重的虧損，經營團隊冀望透過六個標準差DMAIC的方法改善業務經營績效，經過DMAIC步驟後找出經營問題也重新制定了精進業務作業流程，在2017年就看到了明顯的績效改善，同時N公司也計劃將這一套業務管理平台工具推展到亞太其他區域分公司。

Taiwan's retail industry has changed considerably over the last 30 years with the development of the industrial and commercial economy . Retail has moved towards the chain of access . The competition between retail market are also quite dramatic . The business model of the fast-moving consumer goods industry is also changing in response to changes in the channel structure . This study is based on the fast moving consumer goods trader N Company suffered a serious loss for the first time in 2016 due to environmental impact. The management team hopes pass six sigma DMAIC method to improve business performance. After DMAIC steps identify business issues and refine the business workflow. It shows a obvious performance improvement in 2017 . At the same time N company also plan to extend this set of management platform tools to other regional in Asia.