Wrapped Nail Salon商業計劃

Abstract

Nail products are part of the color cosmetics segment within the personal care and beauty market. The global color cosmetics industry had a market size estimated to be £34.51 billion in 2013. With revenue of £253.1 million, the nail products segment was 15% of the total color cosmetics revenue of £1.66 billion. As the fastest growing product segment with 4.8% CAGR between 2009-2014 compared to 1.1% for lip products, 2% for facial make-up, 2.2% for eye make-up. According to this study, the color cosmetics industry is a mature market with low digit annual growth with high product developmental costs and high market concentration that is dominated by large major corporations. The color cosmetics industry has a high entry barrier, very large market size and high purchasing power. The industry’s current revenue is heavily spent on product research and development toward product innovation, economies of scales, and marketing and advertising to build up the brand value and equity. Nail products new innovations, trending popularization of nail art, and social media’s influence have become an entry point into the color cosmetics industry. This thesis aims to understand the color cosmetics industry, in particular focusing on the United Kingdom market, and study the feasibility of entering the market. With the information from this thesis, the author will use it to expand her and her partner’s current business in London, United Kingdom. The thesis will assess the market and the author’s current capability to run a salon business. This includes the thorough evaluation of available financial support and human resources accessibility, as well as the analysis of the current trend of the industry in order to better understand the right course of action. Finally, it will make a forecast on Wrapped Nail Salon’s performance with a plan of specific milestones and what to do for each objective achieved.