請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19466
標題: | 營建業應用物聯網策略探討 Application of IOT (Internet of Things) to the Construction Industry |
作者: | Ching-Tu Lien 連清塗 |
指導教授: | 湯明哲 |
關鍵字: | 營建業,核心能力,競爭優勢,物聯網,大數據分析,電子商務,策略,轉型,多角化, Construction industry,internet of things,e-commerce,Strategy,competitive Theory,Core Competitiveness,Diversification,Transformation, |
出版年 : | 2016 |
學位: | 碩士 |
摘要: | 營建業是個綜合性的產業,主要內容包含了建築開發業、營造產業、不動產行銷經紀仲价業、營建材料供應商及工程技術專業人員等等相關產業,它也是一個資金密集,產業週期長,且週轉率低,應用高槓桿財務原理,且易受外在政治、經濟影響的高風險產業。因此如何增強營建業核心能力,架構產業的競爭優勢,應用現代的高科技,如互聯網、物聯網及大數據分析輔助,進行上、中、下游產業水平及垂直整合,進而轉型及多角化經營,創新新事業,提高經營效能,以達永續經營目標。
21世紀是資訊科技發達的時代,如何應用高科技來改善公司經營體質,調整組織結構,增進經營效能,提昇產品品質,創新新產品,創造公司價值及股東最大權益,本研究先從營建業供應商的水平與垂直整合,透過電子商務及電子交易市集、物聯網及“Smart、Connected products”等探索性研究,尋找新的產業機會,以轉型或多角化來活化營建公司體質,增強競爭優勢。 為了增強營建業的競爭優勢,本研究檢視策略與動態競爭理論,建築業的經營商業模式、轉型及多角化的策略理論文獻做深入探索性的研究分析,其次是針對現代台灣營建業的經營生態做分析研究,並將目前營建業未導入物聯網的經營方法與步驟做簡單陳述。 根據相關轉型多角化策略的理論文獻分析及探討,應用現代互聯網、物聯網、大數據的技術整合出公司轉型多角化的幾個方向1.透過智慧物聯網及大數據分析,水平整合多角化經營房地產銷售業務2.透過資訊科技聯結,策略經營永久維修服務及公共工程承攬營建3.整合上、中、下游廠商找尋合作對象,構築智慧住宅4.由智慧宅邸衍生多角化經營智慧家電及家電百貨5.轉型多角化遠端醫療,照顧社區老人及病患,從事醫療多角化經營長春社區、養生村、老人醫療服務等提出策略的經營方法及策略應用以達到能提高公司核心能力,增強競爭優勢,壯大公司集團化、國際化、全球化的目標。 Construction industry, including building industry, construction, real estate agency, building material suppliers and civil engineers, are comprehensive supply plants. Besides, these gigantic supply plants depend on politic strategies and economic situations because of their capital-intensive characteristic and long industry cycle. As a result, the strategies to integrate and intensify this mammoth supply plants by technology such as “Internet of things”, “Internet” and commercial data analysis have to be figured out. The rise of internet and technology with its inexpensive and ubiquitous connectivity are transforming traditional industries. In this paper, the integration of construction industry by e-commerce and smart-connected products has been discussed firstly. In addition, we have introduced and analyzed the strategies and transient competitive theory. Finally, we applied these strategies on construction industry by “Internet of things” in Taiwan. Based on Diversification and Transformation these relative theses, there are several advises to transform construction industry. First, real estate business should be combined with building industry by internet and commercial data analysis. Second, information technology offers after-sale service, such as predictive maintenance and service productivity, and opportunities of civil construction business. Third, build e-home by cooperating construction supply plants, also the concept of e-home increases opportunities of appliance business in the neighborhood. Furthermore, build an SNS which can offer medical services for elder people and patients. Following these advises, building industry will be more competitive and society will become happier and more convenient. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19466 |
DOI: | 10.6342/NTU201600361 |
全文授權: | 未授權 |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-105-1.pdf 目前未授權公開取用 | 877.83 kB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。