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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19177| 標題: | 美中經濟關係下，臺灣企業在美國的市場策略 A Strategic Analysis of Taiwanese Companies in the US Market, Under US-China Bilateral Economic Relations |
| 作者: | Jamie Sun 孫蘭 |
| 指導教授: | 曹承礎(Seng-Cho Chou) |
| 共同指導教授: | 陳建錦(Chien Chin Chen),盧信銘(Hsin-Min Lu) |
| 關鍵字: | 無, Strategic Analysis,US market,Taiwanese Companies,Economy, |
| 出版年 : | 2020 |
| 學位: | 碩士 |
| 摘要: | The 2018 US-China trade war has transformed into a tech war, a talent war, and an investment war. Now, COVID-19 has opened up a new battlefront. Thus, this study aims to evaluate under these economic circumstances, what are the possible positive impacts on Taiwanese companies? Are Taiwanese companies ready for this opportunity, and what are their marketing strategies regarding online platforms?
This study conducts an in-depth interview with interviewees from different industries, to collect their strategies and the latest business information in the US market. This study also uses PEST Analysis, Porter’s Five Forces, SWOT Analysis, and TOWS Matrix to come up with solutions and recommendations for Taiwanese companies that are interested in entering the US market. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19177 |
| DOI: | 10.6342/NTU202003801 |
| 全文授權: | 未授權 |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1708202016472700.pdf 未授權公開取用 | 931.74 kB | Adobe PDF |
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