請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19177完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Jamie Sun | en |
| dc.contributor.author | 孫蘭 | zh_TW |
| dc.date.accessioned | 2021-06-08T01:47:40Z | - |
| dc.date.copyright | 2020-08-21 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-08-19 | |
| dc.identifier.citation | Chappelow, Jim. “Porter's 5 Forces Definition.” Investopedia, Investopedia, 2 Mar. 2020, www.investopedia.com/terms/p/porter.asp. Grant, Mitchell. “How SWOT (Strength, Weakness, Opportunity, and Threat) Analysis Works.” Investopedia, Investopedia, 2 Mar. 2020, www.investopedia.com/terms/s/swot.asp. Keyser, Will. “PEST Analysis.” Venture Founders, Venture Founders, 21 Nov. 2018, venturefounders.com/pest-analysis/. Kleinhenz, Jack. “March Retail Sales Plummet during Coronavirus Pandemic.” NRF, 15 Apr. 2020, nrf.com/media-center/press-releases/march-retail-sales-plummet-during-coronavirus-pandemic. Porter, M.E. (1979) How Competitive Forces Shape Strategy. Harvard Business Review, 57, 137-145. Mulder, Patty. “What Is the TOWS Matrix? Definition, Example and Template.” Toolshero, 12 May 2020, www.toolshero.com/strategy/tows-matrix/. Silver, Caleb. “The Top 20 Economies in the World.” Investopedia, Investopedia, 17 Apr. 2020, www.investopedia.com/insights/worlds-top-economies/. “SWOT Analysis.” Investopedia, Investopedia, www.investopedia.com/video/play/swot-analysis/. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19177 | - |
| dc.description.abstract | The 2018 US-China trade war has transformed into a tech war, a talent war, and an investment war. Now, COVID-19 has opened up a new battlefront. Thus, this study aims to evaluate under these economic circumstances, what are the possible positive impacts on Taiwanese companies? Are Taiwanese companies ready for this opportunity, and what are their marketing strategies regarding online platforms?
This study conducts an in-depth interview with interviewees from different industries, to collect their strategies and the latest business information in the US market. This study also uses PEST Analysis, Porter’s Five Forces, SWOT Analysis, and TOWS Matrix to come up with solutions and recommendations for Taiwanese companies that are interested in entering the US market. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T01:47:40Z (GMT). No. of bitstreams: 1 U0001-1708202016472700.pdf: 954100 bytes, checksum: def6727e53b36ab3dba016e99ef48710 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Abstract III Table of Contents IV List of Figures 1 List of Tables 1 Chapter 1: Background 2 1.1 Background Problem 2 1.2 US Market Size 2 1.3 The Effects of the COVID-19 Pandemic 3 Chapter 2: Literature Review 4 2.1 Market Background 4 2.1.1 Channels in the US Market 4 2.1.2 Online Platforms in the US Market 4 2.2 Consumer Behavior 7 2.2.1 Seasonal Market Changes 7 2.2.2 Customized Products 7 2.2.3 Brand Loyalty 8 Chapter 3: Research Methodology 9 3.1 Data Collection 9 3.2 Interview Methodology 9 3.3 List of Interviewees 10 3.4 Result Tools 12 3.4.1 PEST Analysis 12 3.4.2 Porter's Five Forces 13 3.4.3 SWOT Analysis 14 3.4.4 TOWS Matrix 15 Chapter 4: Results 18 4.1 Impacts on Industries in Taiwan 18 4.1.1 Import and Export Firm 18 4.1.2 Gift Retailer 19 4.1.3 Asian Food Importer 19 4.1.4 Furniture Industry 20 4.1.5 Apparel Industry 21 4.2 Short-term and Long-term Subjective 21 4.2.1 Purchasing Decisions 21 4.2.2 Effects of the US-China Trade War 22 4.3 Result Tools 24 4.3.1 PEST Analysis 24 4.3.2 Porter's Five Forces of Taiwan 25 4.3.3 SWOT Analysis of Taiwan 27 4.3.4 TOWS Matrix 28 4.4 TOWS Strategies in the US Market 30 4.4.1 Transformation and Upgrade 30 4.4.2 Cooperate with Buyers’ Procurement Strategies 31 4.4.3 Leveraging Existing Resources 33 4.4.4 Develop New Products and New Clients 34 4.4.5 Actively Participating in International Exhibitions 35 4.4.6 Product Packaging 36 4.4.7 Thinking Outside of an OEM 37 4.4.8 Take the Route of Creating a “Brand” 37 4.4.9 Horizontal Integration 38 4.4.10 In Response to Financial Emergencies 39 4.4.11 Relocating Manufacturing Base 39 4.4.12 Invest in Online Platform 41 Chapter 5: Conclusion 44 References 45 | |
| dc.language.iso | en | |
| dc.subject | 無 | zh_TW |
| dc.subject | Taiwanese Companies | en |
| dc.subject | Economy | en |
| dc.subject | Strategic Analysis | en |
| dc.subject | US market | en |
| dc.title | 美中經濟關係下，臺灣企業在美國的市場策略 | zh_TW |
| dc.title | A Strategic Analysis of Taiwanese Companies in the US Market, Under US-China Bilateral Economic Relations | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳建錦(Chien Chin Chen),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 無, | zh_TW |
| dc.subject.keyword | Strategic Analysis,US market,Taiwanese Companies,Economy, | en |
| dc.relation.page | 45 | |
| dc.identifier.doi | 10.6342/NTU202003801 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2020-08-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
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