請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17982完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Chia Chen Chang | en |
| dc.contributor.author | 張家甄 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:47:42Z | - |
| dc.date.copyright | 2015-07-29 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-07-22 | |
| dc.identifier.citation | Chang, C., Tiger, Denya, Mia, 黑女, 柑仔, et al. (2014, 1 8). 文具手帖Season 04：好色文具強迫症！. Retrieved 7 1, 2015, from books.com.tw: http://www.books.com.tw/products/0010621876
Craft and Hobby Association. (2012). 2012 State of the Craft Industry. New Jersey: Craft and Hobby Association. Cricut Personal Electronic Cutter. (n.d.). Retrieved 7 1, 2015, from Overstock.com: http://www.overstock.com/Crafts-Sewing/Cricut-Personal-Electronic-Cutter/2917502/product.html Dimension Way. (n.d.). 3D 印表機 (台灣設計製造)-3D Printer. Retrieved 7 1, 2015, from Dimension Way: http://www.3dway.com.tw/?3d-%E5%8D%B0%E8%A1%A8%E6%A9%9F-(%E5%8F%B0%E7%81%A3%E8%A8%AD%E8%A8%88%E8%A3%BD%E9%80%A0)-3d-printer,227 Doley, K. (2015, 6 20). 3D printing: In good shape. The Financial Express. Floyde, T. (2013). Stamps for polymer clay. Retrieved 7 1, 2015, from Tejae's Art: http://www.tejaesart.com/stamps-polymer-clay/ FlyingV. (n.d.). Flying V FAQ. Retrieved 6 27, 2015, from Flying V: https://www.flyingv.cc/faq Henderson, B. D. (1970). Growth–share matrix. HP LaserJet Enterpris. (n.d.). Retrieved 7 1, 2015, from TEK Source: http://www.teksource.com.tw/products_164_34156_0___.html Jean Card. (2014, 5 25). 知音文創｜100選色 • 個人的色彩學. Retrieved 7 1, 2015, from Jean Card: https://www.facebook.com/101618383220502/photos/a.814897521892581.1073741842.101618383220502/823450867703913/?type=1&theater Lee, P. (2015, 6 20). 台灣手作市場現況. (C. Chang, Interviewer) Matlow, J. (2015, 6 25). Solutions: DIY studios give you tools, guidance. The Detroit News. Midori. (n.d.). れノビァпЧヱЗ. Retrieved 7 1, 2015, from Midori Japan: http://www.midori-japan.co.jp/pc/howtouse/messageseal06.html Ministry of Culture. (n.d.). Retrieved 7 1, 2015, from Ministry of Culture: http://www.moc.gov.tw/content_248.html Original Festival. (2014, 11 28). 跨出古蹟框架的原創新能量－原創基地節 （周琍敏執行總監專訪）. Retrieved 7 1, 2015, from Song Shan Cultural Park: http://www.songshanculturalpark.org/Talk.aspx?ID=fcda8cb4-48d7-445f-accd-0e32cce806ba Pinkoi. (2015). About Pinkoi. Retrieved 6 27, 2015, from Pinkoi: http://www.pinkoi.com/about Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance (1 ed.). New York: Simon & Schuster Ltd. Seven Plus Deco Store. (n.d.). DIY handmade homemade photo album. Retrieved 7 1, 2015, from Alie Express: http://www.aliexpress.com/item/Diy-handmade-homemade-photo-album-colorful-scrapbooking-stuff-set-elegant/1894072397.html Shultz, B. J. (2011). Handmade and DIY: The Cultural Economy in the Digital Age. Ph.D. Dissertation, University of Tennessee. Spellbinders Nestabilities. (n.d.). Retrieved 7 1, 2015, from Amazon: http://www.amazon.com/Spellbinders-S6-012-Nestabilities-Mystical-Scrapbooking/dp/B00HNMMAVK Thackeray, Neiger, Hanson, & McKenzie. (2013). Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media. Sage Journals. Vintage Floral Scrapbooking Paper Pack. (n.d.). Retrieved 7 1, 2015, from bizuza: http://www.bizuza.com/collection/vintage-floral-scrapbooking-paper-pack Wiersenma, & Treacy. (1993, 1-2). Customer Intimacy and Other Value Disciplines. Harvard Business Reivew. WireMac - Wire Punch & Binding Equipment. (n.d.). Retrieved 7 1, 2015, from Akiles: http://akiles.com/products.php?category_id=1&product_sub_category_id=1&product_id=1001 文化部. (2014). 2014 台灣文化創意產業發展年報. New Taipei City: 文化部. 方敘潔. (2014, 10). 十大文創園區. La Vie, pp. 172-183. 方敘潔. (2014, 12 25). 文化創意產業：未來20年全球最大經濟發展引擎. La Vie. 李怡欣. (2015, 5 31). 台灣吹起創意手作風潮 激發青年投入創業. 大紀元. Taipei, Taiwan. Retrieved from http://www.epochtimes.com/b5/15/5/31/n4447123.htm 洪志銘, 吳淑妍, 魏聰哲, & 黃德秀. (2012). 由消費支出結構探討台灣產業結構調整. Taiwan: 經濟部 Ministry of Econmic Affairs. 國家圖書館. (2014). 102年臺灣圖書出版現況及其趨勢分析. Taipei: 國家圖書館. 傅瑋瓊. (2014, 10 24). 低利率、低成長、美元強 2015年穩賺收益最實在. Business Weekly 商業週刊. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17982 | - |
| dc.description.abstract | With the growing interests towards personal design and crafting, Craft and Hobby (C&H) craft store is targeting to offer a unique business model that meeting all crafting needs in one shop. It is a retail store that sells craft materials with a wide range of flexibility from pre-arranged packages to single picked customization, while at the same time; and also a space where customers can complete their craft projects on the spot, rent professional craft tools or give lessons for their own art work.
This paper identifies the differentiating products and services and its business model based on the analysis of current market demands and opportunities. It further studies the competitiveness of C&H using Porter’s Five Forces theory and offers the strategies of implementation and financial plan that will allow C&H to start and sustain the business. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:47:42Z (GMT). No. of bitstreams: 1 ntu-104-R01749020-1.pdf: 4015928 bytes, checksum: 57c4f951576c72be2a83aebcad87f963 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Acknowledgement i
Abstract ii 1 Executive Summary-1 1.1 Key to Success-2 1.2 Mission and Vision-3 2 Products and Services-5 3 Introduction of the Enterprise-8 3.1 Company Ownership-8 3.2 Company Locations and Facilities-9 3.3 Start-up Summary-10 4 Market Analysis-12 4.1 Market Opportunities-12 4.2 Target Customers-19 4.3 Market Position-21 5 Competition (Five Forces Analysis)-22 5.1 Threat of New Entrants – Medium-22 5.2 Threat of Substitute Products or Services - Medium-23 5.3 Bargaining Power of Customers – Low-24 5.4 Bargaining Power of Suppliers - High-25 5.5 Rivalry Among Existing Competitors – Intense-25 5.6 Complementary Effect-25 6 SWOT Analysis-27 6.1 Strength-27 6.2 Weakness-28 6.3 Opportunity-28 6.4 Threat-29 7 Strategy and Implementation-30 7.1 Value Proposition-30 7.2 Marketing Strategy-30 7.3 Pricing and Sales Strategy-36 7.4 Operation Plan-37 8 Financial Plan-39 8.1 Assumptions-39 8.2 Financial Projections-39 9 References-41 | |
| dc.language.iso | en | |
| dc.title | 複合式手作商店-商業計劃書 | zh_TW |
| dc.title | Multifaceted Crafting Store C&H– A Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 孔令傑,謝冠雄 | |
| dc.subject.keyword | 手作, | zh_TW |
| dc.subject.keyword | crafting, | en |
| dc.relation.page | 44 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-07-23 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 3.92 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。