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標題: | 蕙明企業股份有限公司OBM商業企劃書 Own Branding and Manufacturing (OBM) Strategy for Unitedway Corporation |
作者: | Hsiao-Han Hsu 徐小涵 |
指導教授: | 許瑋元(Carol Hsu) |
關鍵字: | 原廠委託製造,原廠設計製造,自有品牌製造策略,整合供應鏈,產業升級, OEM,ODM,OBM strategy,integrated supply chain,upgrade, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | 過去許多成功的台灣OEM與ODM企業,因外界環境的快速變遷,而著面臨各式各樣接踵而來的挑戰。因此,發展自有品牌事業 (OBM),成為許多企業嘗試提升企業價值的策略選擇之一。本文希望藉由蕙明企業股份有限公司之OBM產業升級計畫為例,探討許多台灣OEM與ODM企業共同面臨的問題,並提出如何利用既有OEM與ODM優勢,訂定發展自有品牌之市場及執行策略。 Due to fierce competition and dramatic changes in the external business environment, many of the Taiwanese OEM and ODM companies that had enjoyed great successes in the past are now facing challenges in various aspects. Therefore, developing their Own Branding and Manufacturing (OBM) business has become one of the strategic options for companies that are seeking for opportunity to increase their business value. This thesis will take the Unitedway Corporation, a houseware and giftware company as an example to examine the challenges that many of the OEM/ODM companies are facing, and discuss about developing the OBM strategies by taking the most of the companies’ current OEM/ODM advantages. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17787 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-104-1.pdf 目前未授權公開取用 | 8.26 MB | Adobe PDF |
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