請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17787完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許瑋元(Carol Hsu) | |
| dc.contributor.author | Hsiao-Han Hsu | en |
| dc.contributor.author | 徐小涵 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:43:33Z | - |
| dc.date.copyright | 2015-08-20 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-12 | |
| dc.identifier.citation | 1. 7-Eleven. (2014, 9 11). 交貨便>寄貨規範. Retrieved 7 8, 2015, from 7-Eleven: https://www.7-11.com.tw/service/accept.asp
2. Afternoon Tea Taiwan. (2013, 8 1). Brand Story. Retrieved 6 12, 2015, from Afternoon Tea Taiwan - official website: http://www.afternoon-tea.com.tw/brand/brandstory/ 3. AGB Nielsen Media Research, Taiwan. (2012). 2011 & 2012 1H Life Index. Taipei: AGB Nielsen Media Research, Taiwan. 4. Chunghwa Post. (2013, 8 17). Postal Services > Domestic Parcel Post. Retrieved 7 8, 2015, from Chunghwa Post: http://www.post.gov.tw/post/internet/U_english/index.jsp?ID=24020602 5. Directorate-General of Budget, Accounting and Statistics, Exeutive Yuan, Republic of China. (2014). Report on the Survey of Family Income and Expenditure, 2013. Chinese Statistical Association. 6. Global Times. (2014, 11 4). Canton Fair sees orders drop. Retrieved 6 9, 2015, from Global Times: http://www.globaltimes.cn/content/890014.shtml 7. Kotler, P. (1994). Marketing Management: Analysis, Planning, Implementation, and Control; 8th edition. Chicago: Prentice Hall. 8. Ministry of the interior (Taiwan). (2015). 2014 Population structure analysis. Taipei: Department of Statistics. 9. National Development Council'. (2014). 家庭數位機會調查報告. Taipei: National Development Council. 10. On Table. (2015, 1 1). On Table 品牌故事. Retrieved 6 8, 2015, from On Table official website: http://www.ontable.com.tw 11. Philip Kotler, K. L. (2008). Marketing Management: An Asian Perspective(5th Edition). Chicago: Pearson Education. 12. Pinkoi. (2015, 1 1). About Pinkoi. Retrieved 6 28, 2015, from Pinkoi official website: http://en.pinkoi.com/about 13. Sootoo. (2015, 2 3). 2014年Q1中國B2B電子商務市場分析. Retrieved 6 9, 2015, from TMTBIB.NET: http://www.tmtbib.net/index.php?m=content&c=index&a=show&catid=114&id=726 14. Strategic Business Insights. (2015, 1 1). VALS Type. Retrieved 5 29, 2015, from Strategic Business Insights: http://www.strategicbusinessinsights.com/vals/ustypes.shtml 15. Taiwan Institute for Information Industry. (2014). Taiwan Ecommerce Yearbook. Taipei: Taiwan Institute for Information Industry. 16. Taiwan National Statistics. (2014). Gender analysis - human resource and labor participation. Taipei: Taiwan National Statistics. 17. The Boston Consulting Group. (2013, 9 19). Despite the Growing Economic Influence of Women, Many of Their Needs Remain Largely Unmet. Retrieved 5 22, 2015, from The Boston Consulting Group > Press Releases: http://www.bcg.be/media/PressReleaseDetails.aspx?id=tcm:103-144605 18. The European Central Bank. (2015, 7 8). Euro foreign exchange reference rates - USD. Retrieved 7 8, 2015, from The European Central Bank: https://www.ecb.europa.eu/stats/exchange/eurofxref/html/eurofxref-graph-usd.en.html 19. Trading Economics. (2015, 7 8). Taiwan Consumer Spending. Retrieved 7 8, 2015, from Trading Economics: http://www.tradingeconomics.com/taiwan/consumer-spending 20. Unity Marketing. (2014). Kitchenware, Cookware & Housewares Snapshop Report. Pennsylvania: Unity Marketing. 21. Xin Media. (2013, 6 5). む小器め 創造幸福的生活道具小店. Retrieved 6 12, 2015, from Xin Media: http://solomo.xinmedia.com/gourmet/3189-thexiaoqi/1 22. Ye, Z. (2014, 4 14). No rise in deals expected at Candon Fair. Retrieved 6 9, 2015, from Global Times: http://www.globaltimes.cn/content/854557.shtml 23. 王旭輝. (2007). 她世紀: 女性消費者的消費心理. Market Mobilization Business Journal. 24. 邱啟紋. (2010, 9). 專製時代. 動腦 - 行銷創意雜誌 (Brain). | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17787 | - |
| dc.description.abstract | 過去許多成功的台灣OEM與ODM企業，因外界環境的快速變遷，而著面臨各式各樣接踵而來的挑戰。因此，發展自有品牌事業 (OBM)，成為許多企業嘗試提升企業價值的策略選擇之一。本文希望藉由蕙明企業股份有限公司之OBM產業升級計畫為例，探討許多台灣OEM與ODM企業共同面臨的問題，並提出如何利用既有OEM與ODM優勢，訂定發展自有品牌之市場及執行策略。 | zh_TW |
| dc.description.abstract | Due to fierce competition and dramatic changes in the external business environment, many of the Taiwanese OEM and ODM companies that had enjoyed great successes in the past are now facing challenges in various aspects. Therefore, developing their Own Branding and Manufacturing (OBM) business has become one of the strategic options for companies that are seeking for opportunity to increase their business value. This thesis will take the Unitedway Corporation, a houseware and giftware company as an example to examine the challenges that many of the OEM/ODM companies are facing, and discuss about developing the OBM strategies by taking the most of the companies’ current OEM/ODM advantages. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:43:33Z (GMT). No. of bitstreams: 1 ntu-104-R02749022-1.pdf: 8454207 bytes, checksum: cd68f67208168e097e1fdc24ddd0ecd2 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 1 Executive Summary (1)
2 Company Introduction (4) 2.1 Company introduction and current situation (4) 2.2 The new brand – To Day’s (10) 3 Market Analysis (13) 3.1 Industry analysis (13) 3.2 Market segmentation analysis (17) 3.3 Competitive analysis (19) 3.4 SWOT analysis (26) 4 Business Model (31) 4.1 Target customer (31) 4.2 Value proposition (36) 4.3 Customer relationship (37) 4.4 Channel (38) 4.5 Revenue stream (40) 4.6 Key resources (40) 4.7 Key activities (41) 4.8 Key partners (42) 4.9 Cost structure (43) 5 Operation Plan (45) 5.1 Product (45) 5.2 Price (50) 5.3 Place (54) 5.4 Promotion (58) 5.5 Manufacture (59) 5.6 Shipping and delivery (61) 6 Financial structure (66) 7 Reference (69) | |
| dc.language.iso | en | |
| dc.title | 蕙明企業股份有限公司OBM商業企劃書 | zh_TW |
| dc.title | Own Branding and Manufacturing (OBM) Strategy for Unitedway Corporation | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠(Chun-Chung Chen),余峻瑜(Jiun-Yu Yu) | |
| dc.subject.keyword | 原廠委託製造,原廠設計製造,自有品牌製造策略,整合供應鏈,產業升級, | zh_TW |
| dc.subject.keyword | OEM,ODM,OBM strategy,integrated supply chain,upgrade, | en |
| dc.relation.page | 71 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2015-08-12 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 8.26 MB | Adobe PDF |
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