縣市合併後大高雄市的城市行銷

Abstract

Money, technique, industry, resource and talent people distribute and circulate globally without any geographic restriction under the strike of globalization. To face the new challenge of globalization, six metropolitan cities came up to achieve the goals such as making the country more competitive, the territorial planning and spatial integration of different regions more appropriate, as well as balancing the development of the urban area and rural area. This study focus on Kaohsiung metropolitan city after the merger with Kaohsiung county, using in-depth interview and literature review to analyze the change of the city position which affects the development of the city in the future and city marketing. From the period of Japan colonial government to KMT government, the city growth and economic development in Kaohsiung are related with Kaohsiung harbor and heavy industry, which two factors therefore affect the city position and city marketing of Kaohsiung before the merger with Kaohsiung county. After the merger of Kaohsiung city and county in 2010, there are not only harbor, ocean but also multi-ethnic cultures like mountainous aborigines and Hakka, rich natural resources including mountain, ocean, river and harbor, and complete industrial structure including primary, secondary and tertiary industrial sectors in Kaohsiung metropolitan city. So it could be more colorful in Kaohsiung metropolitan city marketing. In order to make the city achieve sustainable development and survive in the worldwide city competition, Kaohsiung Mayer proposed the metropolitan city as a livable city and tried to create city uniqueness by glocalization action such as reinforcing local characteristics, residents’ coherence and collective consciousness to respond to globalization competition