地區型文具店營業成長計劃

Abstract

This business plan uses the Chung Yuan Branch of Jinyuhtarng Stationery(金玉堂文具中原店) as the example to establish a sales growth plan of the local stationery store. I include analyses of the market, current problems of the store, the goals and the strategies of the store’s growth, and the operation and the marketing plan of the store in this business plan. Jinyuhtarng Stationery is one of the biggest stationery chain stores in Taiwan. The Chung Yuan Branch of Jinyuhtarng Stationery is around 320 ping坪 (or 11,387 sq.ft) with four floors and the elevator. Its current gross profit margin and revenue fall far below the expected performance due to its inefficient management. In this business plan aims for developing the strategies with new opearion methods in order to reach the expected goals.