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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16791Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 陳彥豪 | |
| dc.contributor.author | Chun-yi Tsai | en |
| dc.contributor.author | 蔡鈞伊 | zh_TW |
| dc.date.accessioned | 2021-06-07T23:46:08Z | - |
| dc.date.copyright | 2014-07-16 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-06-20 | |
| dc.identifier.citation | Kim, W. C. and R. Mauborgne (2007). 'Blue ocean strategy.' Leadership Excellence 9: 20-21.
Porter, M. (1998). 'Competetive strategy.' New York. Website: SWOT: http://www.marketingteacher.com/swot-analysis-marketing-tools-from-marketing-teacher/ Jinyuhtarng Stationery official Facebook fan page: https://www.facebook.com/jyt.fans Jinyuhtarng Stationery official website: http://www.jytnet.com.tw/ Jungli City: http://www.junglicity.gov.tw/tw2013/intro/dept3/list6.asp Chung Yuan Christian University: https://www.cycu.edu.tw/ Chung-Yuan elementary school: https://sites.google.com/a/cyes.tyc.edu.tw/site2/ Yoseka: http://www.yoseka.com/p6_contuct.php & https://www.facebook.com/yoseka120 POYA: http://www.poya.com.tw & https://www.facebook.com/poyahouse | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/16791 | - |
| dc.description.abstract | This business plan uses the Chung Yuan Branch of Jinyuhtarng Stationery(金玉堂文具中原店) as the example to establish a sales growth plan of the local stationery store. I include analyses of the market, current problems of the store, the goals and the strategies of the store’s growth, and the operation and the marketing plan of the store in this business plan.
Jinyuhtarng Stationery is one of the biggest stationery chain stores in Taiwan. The Chung Yuan Branch of Jinyuhtarng Stationery is around 320 ping坪 (or 11,387 sq.ft) with four floors and the elevator. Its current gross profit margin and revenue fall far below the expected performance due to its inefficient management. In this business plan aims for developing the strategies with new opearion methods in order to reach the expected goals. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-07T23:46:08Z (GMT). No. of bitstreams: 1 ntu-103-R01749001-1.pdf: 3220498 bytes, checksum: 9c6bdeb0c4e5a0d5a2d70ddbb45292f3 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Table of Content
Acknowledgement i Abstract ii Table of Content iii List of Figures iv List of Tables v Executive Summary 1 1. Introduction and Background 5 1.1 Background of Jinyuhtarng Stationery Chain 5 1.2 Background of Jinyuhtarng Stationery– Chung-Yuan Branch 6 2. Market analysis 8 2.1 Market Introduction 8 2.2 Market Segmentation of This Industry 10 2.3 Main Customer Analysis of Jinyuhtarng Stationery- Chung Yuan Branch 11 2.4 Main Competitors of Jinyuhtarng Stationery- Chung Yuan Branch 12 2.5 Five Forces Analysis of Jinyuhtarng Stationery- Chung Yuan Branch 13 2.6 The SWOT Analysis of Jinyuhtarng Stationery- Chung Yuan Branch: 15 3. Business Goal and Strategy 17 3.1 Business Goal 17 3.2 Business Strategy 19 4. Operation Plan 23 4.1 Operation Plan Summary 23 4.2 Products Arrangement 24 4.3 Layout and the Atmosphere 33 4.4 Job Assignment 51 4.5 Operation and Purchasing Rules 55 5. Marketing Plan 59 6. Financial Plan 64 6.1 Operation Plan For a Year 64 6.2 Operation Plan For a Month 65 6.3 Break-Even Analysis 66 6.4 HR Expense 69 6.5 Other Expense 70 References 72 | |
| dc.language.iso | en | |
| dc.subject | 成長計劃 | zh_TW |
| dc.subject | 文具店 | zh_TW |
| dc.subject | Sales Growth Plan | en |
| dc.subject | Stationery Store | en |
| dc.title | 地區型文具店營業成長計劃 | zh_TW |
| dc.title | Sales Growth Plan of Local Stationery Store | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 林修葳 | |
| dc.contributor.oralexamcommittee | 余峻瑜 | |
| dc.subject.keyword | 文具店,成長計劃, | zh_TW |
| dc.subject.keyword | Stationery Store,Sales Growth Plan, | en |
| dc.relation.page | 73 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2014-06-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-103-1.pdf Restricted Access | 3.15 MB | Adobe PDF |
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