大學推廣教育語言中心英語課程之營運與規劃

Abstract

1.Executive Summary 1.1 Background The WU Extension School Language Program has been in operation for more than two decades, with investment in a new headquarter featuring state-of-the-art classrooms and facilities. However, the language program has enjoyed limited success and repute, with sporadic classes, outdated online information, and unspecified strategy in its operation and objectives. 1.2 Business Objective The language program of the extension school may reorganize its course offerings by leveraging the resources available and reestablish a basic and consistent ‘product line’ of courses. The initial two stages targets consumers who are already or should be aware of the center’s presence. Finally, the third stage sets the financial and student enrollment quota for the center. Achieving these tasks serve as the basic foundation for the center to compete in the general language instruction market.