國立臺灣大學企業管理碩士專班 碩士論文

Abstract

Over the past few years, microblogging has become an integral part of business communication, following the increased popularity and reliance on social networks in daily life. Previous research on microblogging platforms has mainly focused on the blog itself or bloggers, but there is little research on the role of microblogging in streamlining business processes and improving productivity. The objective of this research is to attain a more thorough understanding of the benefits of intra-office microblogging as compared to other modern methods of communication, especially email, by analyzing the differences in user interface, knowledge and task management, and facilitating dialogue. This paper presents the findings of a qualitative study between microblogging and email, paying close attention the behaviors and needs of platform users. The author intends to demonstrate the ways in which microblogging is superior to email in terms of productivity, and can even improve upon intra-office communication. The theoretical framework will be based on the concept of Enterprise 2.0, or the use of emergent social software platforms within companies. This paper will compare microblogging and email as intra-office communication with the three principles of Web 2.0 technology in Enterprise 2.0: simple and flexible platforms of self-expression, customizable platform structure, and easy message management. The findings will assist executives, managers and employees understand how workers are likely to use microblogging in an enterprise.