後PC時代筆記型電腦代工策略分析 —以Q公司和C和W競爭A公司為例

Abstract

後PC時代是一個高度競爭且不確定的淘汰戰，筆記型電腦產品被不同類型的3C產品或者品牌跨界競爭，如平板，智慧手機，雲端技術……；而作業軟體也開始有新的競爭者，蘋果Mac OS靠其手機和Apple Store的崛起，再度回到市場，大幅增加市佔，而谷歌也發展 Chrome OS選擇在此時代進入。作業系統不再是由一家微軟主導，筆記型電腦品牌本身彼此都是大型上市企業，在市場不再成長時，彼此的高度競爭嚴重影響代工者之間的生存空間，加上筆記型電腦相較其他3Ｃ產品模組化程度高，如何在最短時間內找出最適策略且能與其他也是千億級的代工對手們互相抗衡．是否只要專注本業，或差異化，或持續增加成本競爭優勢或者，還是全部都要具備，才能在這一波衰退狂潮中不被消滅，是本研究分析所要要探討的重點。

In the Post PC era, the strong competition among all laptop brand is foreseeable due to the decline of the laptop selling since 2011, also the threaten from the tablet, powerful smart phone, Mac OS returned and popularity of the cloud service. But a new Operating System, Chrome OS of Google also entered market at this moment trying to penetrate the entrance segment. Thus, the ODM or EMS suppliers for laptop is facing a big challenge which they never saw, and high modulized design on laptop also created a obstacle wall for focus and differentiation, as the cost leadership can’t be well performed either to the competitors, as most of the competitors are a billion dollar revenue IPO companies with diversity in the field already, so try to find the best strategy to survive in the coming year is the the topic.