請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69577
標題: | 巴拿馬冷凍設備商業計畫書 Opening a Commercial Refrigeration Equipment Store A Business Expansion in Panama |
作者: | Julio Chong 張文華 |
指導教授: | 陳坤志 |
關鍵字: | 巴拿馬,冷凍,設備,商業,計畫,冷氣,冰箱, Commercial,Refrigeration,Equipment,Store,Panama,Fridge,Freezer,Refrigerator, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | This business plan presents the execution of an expansion from its already existing store in Panama. It will focus primarily on the sale and distribution of commercial refrigeration equipment, such as display cases, beverages fridges, freezers, and all its required component parts and accessories. To optimize maximum profit, all of the equipment is imported from trusted and reliable suppliers. This business proposal also includes a rigorous plan of logistic process, finance analysis, marketing and management strategy to assure positive outcomes.
The demand for ready-to-eat products and the trend of people dining out has increased through the years in Panama; consequently, leading to an increase of demand for the commercial refrigeration equipment. In other words, increase of food consumption has become the major growth prospects for commercial refrigeration equipment market, which is driven mostly by supermarkets, restaurants and other food and beverages retail stores. While the first and current store is having increasing earnings through the years, the space for equipment exhibition in the store is getting small due to the large inventory of spare parts. With this restraint, an expansion was proposed in order to solve this issue. Two different alternatives will be presented in this business plan and the most feasible and convenient one will be implemented to exhibit exclusively the commercial refrigeration equipment. The purpose of this expansion is to increase sales and eventually be recognized as one of the largest refrigeration store in Panama. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69577 |
DOI: | 10.6342/NTU201800643 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-107-1.pdf 目前未授權公開取用 | 42.58 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。