請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69253
標題: | 三維列印公司進入牙科產業之競爭策略研究 A Study on the Entry Strategy of a 3D Printing Company into the Dental Industry |
作者: | Shyan-Dar Lin 林賢達 |
指導教授: | 李吉仁 |
關鍵字: | 三維列印,積層製造,牙科數位化,醫療器材,進入策略, 3D Printing,Additive Manufacturing,Dental Digitization,Medical Devices,Entry Strategy, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 三維列印技術具有成型快速及製造彈性的優點,並可生產複雜之曲線及構面,其積層製造之加法加工方式,可避免如傳統切削減法加工方式的產生廢料,造成環境污染,並且可減少組裝之時間及成本,屬綠色設計及綠色加工之範疇,廣泛被稱為第三次工業革命。另一方面,牙科產業的贋復元件與輔助品的設計與製造,皆屬客製化需求,因此非常適合導入三維數位取模與列印技術。
有鑒於此一潛在商機,本研究希冀能透過個案研究方法,針對一家三維列印新創公司選擇進入數位牙科產業為研究主題脈絡,透過收集全球市場發展現況、競爭態勢與未來趨勢,了解台灣於三維列印領域的國際競爭優勢,並整理牙科三維列印現有及潛力行業,綜合分析後,提出市場進入的策略建議。 本研究認為三維列印相關行業正持續高度發展,此技術也是推動牙科數位化的重要推手。已在此產業研發三年的個案公司,可選定「材料」行業為其策略聚焦。初期以成本領先策略來對抗歐美品牌;待亞洲新興廠商逐步崛起時,則採取差異化為第二階段之策略主軸。未來以「加工服務」行業作為公司持續成長之第二曲線。 「知己知彼,百戰不殆」,本研究期望以所知所學協助及加速牙科三維列印聚落成形,以收拋磚引玉之效,期待更多優秀菁英投入此產業,以推動牙科數位化之早日普及。 The application of 3D printing technology is quite extensive. Its rapid molding and manufacturing flexibility can produce complex curves and facets, and has exceeded the traditional processing and manufacturing limits. The additive manufacturing methods of accumulated layers can avoid the waste produced by traditional cutting subtractive manufacturing methods that cause environmental pollution, and the one-shot molding can reduce the time and cost of assembly. It belongs to the range of green design and green processing, having a considerable manufacturing molded advantages. It is generally called the third industrial revolution. On the other side, the dental industry has developed rapidly in the world because of its gradual integration with aesthetic medicine and plastic surgery, plus new technologies, new equipment, and new treatments. The design and manufacturing of dental restoration components and auxiliary products are customized, and therefore is quite suitable for applying three-dimensional digital impression taking and printing technology. The dental industry is closely related to human health. The industry has developed rapidly in the world because of its gradual integration with aesthetic medicine and plastic surgery, plus new technologies, new equipment, and new treatments. The design and manufacturing of dental restoration components and auxiliary products are customized, and therefore it is quite suitable for applying three-dimensional digital impression taking and printing technology. It is necessary to do further research to explore business opportunities of applying 3D printing technology in the dental industry field. The present research undertakes a case research approach to study how a newly established 3D printing company who has professional machines and materials technologies chooses to enter into the digital dentistry industry. This study hopes to understand the international competition status of Taiwanese companies in the field of 3D printing by collecting global market intelligence and future trends, and then analyzing the 3D printing technology and industry trends, arranging existing and potential dental 3D printing industry, and eventually proposing suggestions concerning entry strategies. Our research found that the 3D printing related industries are continuing to expand its application scope and are also important to the development of dental digitalization. For the case company, it is recommended to select the “materials' sector and adopt a focused strategy. In the initial stage, the case company can undertake overall cost leadership strategy which is used to counter European and American brands. When Asian companies gradually emerged, then undertakes a differentiation strategy. In the future, the 'processing service' industry will be used as the second growth curve for the company. Implications and suggestions for future development are also provided. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69253 |
DOI: | 10.6342/NTU201801488 |
全文授權: | 有償授權 |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-107-1.pdf 目前未授權公開取用 | 4.39 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。