針對英國地區推展台灣醫療美容服務之企劃書

Abstract

業務計劃著眼於醫療旅遊業在台灣和世界各地，特別是對於整容手術日益增長的需求。該計劃評估在英國整容手術日益增長的需求，反映了台灣的醫療服務提供者的目標，並回應整容手術的需要不斷增長的市場。分析台灣作為目的地和國家的能力，應對潛在的需求，並與其他亞洲亞洲國家的競爭作為醫療旅遊目的地。此評估推出醫療旅遊機構的可行性，作為英國的目標市場和在台灣的醫療服務提供者，這種投資的潛在後果之間的接口和聯絡。

The business plan looks at the medical tourism industry in both Taiwan and the rest of the world, focusing especially on the growing demand for cosmetic surgery. The plan assesses whether the growing demand for cosmetic surgery in the United Kingdom reflects a growing market for Taiwanese medical providers to target and respond to their cosmetic surgery needs. It analyses Taiwan as a destination and the nation’s ability respond to a potential demand and to compete with other nations in Asia as a medical tourism destination. It assesses the feasibility of launching a medical tourism agency to act as the interface and liaison between the United Kingdom target market and the medical providers in Taiwan, and the potential outcomes of such an investment.