大學院校學生使用Google Scholar之意願－以臺灣師範大學為例

Abstract

隨著資訊科技之快速更迭，面對多元且與日俱增的電子資源，如何取用及管理所需的學術資訊，已成為使用者和圖書館共同面臨的問題。Google於2004年11月宣布推出Google Scholar (beta版)，內容包含經同儕審查的期刊論文、學位論文、圖書以及相關學術資源。Google Scholar提供線上單一學術搜尋之入口，以幫助使用者查找到相關的學術資源。許多圖書館建置電子資源整合系統以服務讀者，但圖書館挹注在電子資源經費的比例逐年增加。反觀Google Scholar提供單一入口之學術資源搜尋工具，免費、簡單且快速的檢索模式，將吸引眾多使用者使用。因此本研究以使用者角度探討對於Google Scholar的認知行為與使用意願。 本研究以Google Scholar為研究系統，臺師大學生為研究對象，以網路問卷方式獲得465份有效問卷，並利用SPSS 12.0與Amos 20.0 進行問卷調查結果統計分析。本研究以科技接受模式為理論並增加滿意度和忠誠度做為外部變數。目的在於探討調查學生對於Google Scholar的知覺有用與知覺好用。研究結果發現，Google Scholar是有助於使用者查尋到所需的資源，以及使用者滿意並認同Google Scholar的功能，大部份人願意進一步推薦他人使用此系統。研究結果顯示，科技接受模式是有助於預測學生使用Google Scholar的行為，並協助學術圖書館員瞭解學生對於資訊的尋求方式。同時證實知覺有用、知覺好用、系統品質、資料廣泛性、主觀規範、滿意度、忠誠度確實會影響使用者對於Google Scholar之認知情形、系統接受度與使用意願。 最後，本研究建議除了研究結果可供師大圖書館作為改善參考服務以及規劃使用者利用教育課程之外，也建議進行與其他整合查詢系統之使用行為研究，探討不同系統間的使用行為與系統接受度的差異性。

With the rapid change of information technology, the face of diverse and growing electronic resources, how to access and manage the necessary academic information, has become a common problem faced by users and libraries. Google released in beta in November 2004, the Google Scholar index includes peer-reviewed journals, thesis, scholarly books, and other scholarly publishers. Google Scholar provides a simple way to broadly search for scholarly literature. Helping users find relevant work across the world of scholarly research. Many libraries have implemented federated search systems to offer integrated services for users. But, the proportion of library budgets for electronic resources is increasing in recent years. In contrast, Google Scholar to use its powerful search engines to crawl academic resources, academic resources to provide a single portal search tools free, simple and fast search mode, will attract many users. Therefore, this study is to investigate the perceptions, acceptance and usage behavior users on Google Scholar. This study takes Google Scholar as a target system and the faculty and students of NTNU as objects to collect 465 effective questionnaires by online survey. SPSS 12.0 and Amos 20.0 are used to analyze the questionnaire responses. Adding the external variables of satisfaction and loyalty to Fred Davis' technology acceptance model (TAM). This study examined the extent to which students perceived Google Scholar to be a resource that is useful and easy to use. The results show that Google Scholar are helpful to get the needed resources for users. Users recognize the functions of systems and most of them will recommend it to others.This research showed that TAM is an applicable model for predicting student use of Google Scholar, which can help academic librarians seeking to understand student acceptance of new information sources. It is proved that perceived usefulness, perceived ease of use, system quality, comprehensiveness, subjective norm, satisfaction, and loyalty affect the perceptions, acceptance and usage behavior of Google Scholar indeed. Finally, this study suggests the results of analysis can be offered to NTNU Library for reference service and library Instruction to enhance. Besides, it also recommends to proceed an integrated study about usage behavior of other federated search systems to explore the differences between usage behavior and acceptance of different systems.