國產醫療器械生產企業核心競爭力構建研究 —以上海雙申醫療器械股份有限公司為例

Abstract

醫療器械產業是我國醫療衛生領域的重要組成部分。我國人口基數大，是醫療器械的需求大國。進入二十一世紀以來，隨著社會經濟的快速發展，醫療技術水準的提高以及國民健康意識的日益增強，我國醫療器械產業實現了持續的高速增長，2015年市場總規模突破三千億元，2001至2015年之間的年均增長率達到20%以上。但是由於產業起步較晚，行業監管政策相對滯後，相關產業技術基礎較為薄弱，我國醫療器械產業客觀上仍然存在產業集中度低，企業規模小，產品創新能力弱等不利因素，高端醫療設備和植入性醫療器械的國產率和出口量依然偏低。在當今日新月異的技術變革和激烈的全球化競爭中，我國醫療器械生產企業在國內外市場上均面臨著巨大的競爭壓力。如何直面嚴峻的競爭形勢，深刻把握行業發展趨勢，結合自身實際揚長避短，培育核心競爭能力，走出一條高效、均衡、良性的創新式發展道路，是我國醫療器械生產企業亟待探索和解決的重大課題。 本論文運用企業核心競爭力理論和SWOT分析模型，結合上海雙申醫療器械股份有限公司的經營實踐，探討國產醫療器械生產企業核心競爭力的構成要素和構建舉措。論文共分為五章。 第一章為導論，主要闡述論文的研究背景、研究內容和研究方法，並簡要陳述論文的研究結論。 第二章重點分析我國植入性醫療器械行業的市場容量、技術發展趨勢、政策環境、競爭格局。 第三章簡介雙申醫療的發展歷程與經營現狀，運用SWOT模型對雙申醫療的外部環境和內部能力進行系統分析，並在核心競爭力理論框架下，圍繞醫療器械終端客戶的價值需求，識別和評價雙申醫療的核心競爭力構成要素。 第四章在上述分析的基礎上，制定雙申醫療的中長期戰略目標，並探討公司構建核心競爭力的戰略舉措。 第五章綜述論文的主要研究結論。

The medical device industry is an important building block of Chinese healthcare system. China has a large population base and a similar demand for medical devices. Since twenty-first century, China's medical device industry has achieved sustained high growth along with the rapid development of social economy, the improvements of medical technology and the growing awareness of national health. In 2015, the total market size exceeded 300 billion RMB, with the average annual growth rate of more than 20%. However, due to the late start of the medical device industry, lagging behind regulatory policy, and weak technical basis of related industries, China's medical device industry still faces strong headwinds, such as low industrial concentration, small-scale and weak innovation ability of medical device companies. Both domestic production and export volume of high-end medical equipment and implantable medical devices are still at a very low level. In today's ever-changing technological environment and fierce global competition, China's medical device manufacturers face tremendous competitive pressure from both domestic and international fronts. Under such circumstances, China's medical device manufacturers need to firmly grasp the trend of the industry, exploit their own strengths and avoid weaknesses to cultivate core competencies to generate an efficient, balanced, benign and innovative development path. This thesis intends to employ a core competency based SWOT analysis to study the critical aspects of competencies and propose future initiatives to the Chinese medical device industry as exemplified by the e-business practices of Shanghai Shuangshen Medical Instrument Co., Ltd. The thesis is divided into five chapters. The first chapter, the introduction, mainly describes the research background, the research content and the research methods, and briefly introduces the research conclusion. The second chapter focuses on the market capacity, technology development trends, policy environment, and competitive pattern in Chinese implantable medical device industry. In the third chapter, the development history and business status of Shuangshen are introduced, and the external environment and internal capacity of Shuangshen Medical Instrument Co., Ltd. are analyzed through the SWOT model. Then according to the framework of core competence theory and value demand of end-users of implantable medical devices, the constituent elements of core competencies of Shuangshen are identified and evaluated. In the fourth chapter, on the basis of the above analysis, a long-term strategic objective of Shuangshen is developed, and the strategic measures of the Shuangshen to build the core competencies are explored. We provide the summary or the main research conclusions in the fifth chapter.