孟買達巴瓦拉的需求層面特性分析

Abstract

食品配送服務供應商在供給及需求方面始终存在著不對稱性，進而產生運輸服務效率低下的問題。 因此，為了解決這個問題，本研究以世界知名且受六西格瑪之商業標準認證的印度「孟買達巴瓦拉」供應商為例子，從「孟買達巴瓦拉」的需求方特徵進行分析，從而為其營運策略的維續、更廣泛的市場拓展以及更佳的運輸網絡規劃提供創新的規劃策略。 這項工作利用邏輯迴歸的預測模型來分析調查數據，模型的數據分析結果提供「孟買達巴瓦拉」食物供應商各種的可能發展策略，例如藉由網路服務和行動裝置進行需求預測，以及與餐館的横向整合，在供給以及需求方面皆提供更高的食物配送效率。

There has always been an asymmetry in the supply and demand side of food delivery service providers leading to an inefficient transportation problem. Therefore, to address this issue, the present work considers the case of world-renowned six sigma certified 'Mumbai Dabbawala' of India. Accordingly, this work proposes to study the demand side characteristics of Mumbai Dabbawala, thereby offering innovative strategies for their sustenance, better market outreach, and transport network planning. This work utilizes the logistic regression based predicting model to analyze the survey data. Analytical results emerging out of the proposed model-based data analysis suggests various developmental strategies for Mumbai Dabbawala, such as demand forecasting through web services and mobile application, and horizontal integration with the restaurants to increase the supply and demand effectiveness.