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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁書偉 | zh_TW |
| dc.contributor.advisor | Su-Wei Wong | en |
| dc.contributor.author | 楊淑涵 | zh_TW |
| dc.contributor.author | Shu-Han Yang | en |
| dc.date.accessioned | 2025-09-19T16:08:28Z | - |
| dc.date.available | 2025-09-20 | - |
| dc.date.copyright | 2025-09-19 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-22 | - |
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(2015, April 21). 健康飲酒講座巡迴宣導 [Page]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/252377/ 楊水詠. (2023, April 15). 端午節配售酒 5/15~21在各鄉鎮批發 [Page]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/262893/ 楊水詠. (2024a, February 21). 端午節配售酒5/6起金寧率先開賣 [報導]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/262893/ 楊水詠. (2024b, July 4). 113年秋節配售酒日程定案 8/9起金沙鎮率先申購 [Page]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/262893/ 楊涵纖, 鄭凱元, 張新儀, & 陳娟瑜. (2018). 台灣成年族群飲酒型態與事故傷害、酒駕之關係探討. 台灣公共衛生雜誌, 37(3), 309–321. https://doi.org/10.6288/TJPH.201806_37(3).107008 楊豐銘. (2020). 導論：酒文化、社會變遷與區域經濟. 中國飲食文化, 16(2), 1-13+15-32. 王宏男. (2021). 台灣金門同鄉會的組織變遷：從自主到依賴. 科學與人文研究, 8(3). https://doi.org/10.6535/JSH.202105_8(3).0002 百酒樓. (n.d.). 【金門高粱酒】陳高, 白金龍, 大麯酒, 紀念酒—2025收購價格表—百酒樓老酒收購. Https://100wine.Tw/. Retrieved July 8, 2025, from https://100wine.tw/price/kinmen/ 盛業信. (2008). 歐洲葡萄酒文化初探. 淡江史學, 19. https://doi.org/10.29712/THR.200809.0011 翁碧蓮. 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(2024c, October 28). 民國110年國民健康訪問調查. 衛生福利部國民健康署. https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=364&pid=18514 衛生福利部食品藥物管理署. (2019). 全國物質使用調查 [Text]. 衛生福利部食品藥物管理署. http://www.fda.gov.tw/TC/site.aspx?sid=41&r=826785207 謝振寶. (2025, April 11). 鑑古知來 專賣制度廢止與賀木堂的誕生. 工商時報. https://www.ctee.com.tw/news/20250411701872-431207 郭朝暉. (2008, October 16). 《特載》走向世界‧登入世界文化遺產‧結合文化創意產業─行銷金門高粱酒 [Page]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/262893/ 酒坊1709. (n.d.). 金門高粱建廠70週年紀念員工專用酒微雕版1000ml. Retrieved July 9, 2025, from https://www.1709.com.tw/index.php/prod_detail?id=2429 酒成功詢價網. (n.d.). 金門高粱 員工專供酒 600ml. 首頁 - 酒成功詢價網. Retrieved July 9, 2025, from https://www.gogogo99.com.tw/tw/Products_detail/886/%E9%87%91%E9%96%80%E9%AB%98%E7%B2%B1-%E5%93%A1%E5%B7%A5%E5%B0%88%E4%BE%9B%E9%85%92-600ml 酒買酒. (n.d.). 金門高粱—酒酒酒全台最大酒品詢價網. Retrieved July 8, 2025, from https://enjoyit999.com/prodlist/74 金門縣政府. (2019, February 1). 酒癮防治專區 [新聞]. 衛生局; 金門縣政府. https://phb.kinmen.gov.tw/Content_List.aspx?n=E13B8A974C8B2833&Create=1 金門縣政府. (2020, February 3). 飲酒危害及節制飲酒宣導資訊 [新聞]. 金門縣政府全球資訊網. https://www.kinmen.gov.tw/News_Content.aspx?n=BEF223EDDC0FDFF2&s=BA31B23525E1B79A&Create=1 金門縣政府. (2023, November 23). 本縣三節配售酒-配售資格 [文字]. 金門縣政府全球資訊網. https://www.kinmen.gov.tw/News_Content.aspx?n=9411CE56D765FB40&sms=B675900615BB79BF&s=9CCEB40EE02B92A5&Create=1 金門縣歷經戰地政務時期五十五歲至六十四歲三節慰助金發放自治條例. (2023, August 1). 金門縣歷經戰地政務時期五十五歲至六十四歲三節慰助金發放自治條例. https://law.kinmen.gov.tw/LawContent.aspx?id=GL000265 金門縣議會. (n.d.). 金門縣議會全球資訊網—議事資訊. Retrieved July 15, 2024, from https://www.kmcc.gov.tw/8844/8899/ 金門酒廠. (2024, July 12). 企業標誌與視野—公司簡介. https://www.kkl.com.tw/tc/about02.aspx?cid=24&cchk=64119027-C7E6-4ED3-8E16-683E09E46954 金門酒廠實業股份有限公司. (2024a, July 15). 走過70載. https://www.kkl.com.tw/tc/about03.aspx 金門酒廠實業股份有限公司. (2024b, August 12). 金門高粱酒 員工專供酒. 金門酒廠實業股份有限公司; 金門酒廠實業股份有限公司. https://www.kkl.com.tw/tc/product_info.aspx?cid=63&cchk=20797406-7922-4b5a-add6-9da0951bb560&id=382&chk=7f52f802-57f4-4391-8dd7-5ffe7ea083d0&mid=10¶m=pn%3D4%26cid%3D63%26cchk%3D20797406-7922-4B5A-ADD6-9DA0951BB560%26key%3D 陳冠霖. (2023, December 27). 財政處菸酒宣導 提醒業者落實酒品販售法規 [Page]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/262893/ 陳冠霖. (2025, March 4). 114年端節家戶配酒配售 4/21起金城率先申購 [Page]. 金門縣金門日報社. https://www.kmdn.gov.tw/1117/1271/1272/262893/ 陳正哲. (2014). 台灣米酒降價對國人酒精相關疾病住院率之時間序列分析—城鄉、性別、年齡之分層探討. 國立臺灣大學健康政策與管理研究所學位論文, 1–73. https://doi.org/10.6342/NTU.2014.00422 陳麗妤. (2024, August 6). 胡璉學堂文藝講座 許維民談金門高粱酒的文化魅力 [新聞]. 金門縣政府全球資訊網. https://www.kinmen.gov.tw/News_Content2.aspx?n=98E3CA7358C89100&sms=BF7D6D478B935644&s=DE2F289EFC09E84E&Create=1 雷文谷 & 林昭璿. (2007). 酒精對人體健康影響之初探. 興國學報, 7, 205–211. https://doi.org/10.29950/JHKUM.200701.0013 高凡淳. (2023, September 1). 感恩釀金門高粱酒 向55~64歲群英致敬 [新聞]. 金門縣政府全球資訊網. https://www.kinmen.gov.tw/News_Content2.aspx?n=98E3CA7358C89100&sms=BF7D6D478B935644&s=7CFBEA8B0B3077D0&Create=1 高粱酒分享家. (n.d.). 高粱酒分享家 高粱酒 , 酒、價格選酒、威士忌、高粱酒、葡萄酒、氣泡酒、西式烈酒、香甜酒、清酒、燒酎. Retrieved July 8, 2025, from http://96fs.com/product_list.php?class1=5&class2=%E9%87%91%E9%96%80%E5%AE%B6%E6%88%B6%E9%85%8D%E9%85%92+ | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99867 | - |
| dc.description.abstract | 研究背景：酒精飲料政策與可近性被廣泛認為是影響飲酒行為的關鍵因素，若酒精的可近性與可獲得性增加，則有可能增加飲酒行為，進而增加與酒精相關的健康問題 (Myran et al., 2019)。金門縣擁有獨特的配售酒福利政策，在籍居民長期皆有較高酒精可近性，但此政策對當地居民在飲酒行為與意圖所產生影響尚未被探討過。本研究運用計劃行為理論 (TPB)，透過其構念分析金門居民飲酒意圖，探討配售酒政策施行與飲酒行為之間的關聯，期望能提供更多當地健康調查的資料內容，並為相關公共衛生政策制定提供實證。
研究目的：本研究旨在了解金門縣政府配售酒政策對金門居民飲酒意圖與飲酒行為的影響，並探討該政策對計劃行為理論 (TPB) 相關構念——包括行為態度、主觀規範和自覺控制的關聯。 研究方法：本研究運用計劃行為理論 (TPB) 的框架設計量性問卷，並以居民自填的方式收集調查資料。資料將藉由因素分析與Cronbach’s α係數來測量其信效度，以描述性統計呈現研究對象的背景變項，最後透過平均數差異檢定、迴歸分析及路徑分析來探討TPB構念（行為態度、主觀規範、自覺控制）、飲酒意圖與飲酒行為之間的相關因素。 研究結果：本研究共納入412位樣本進行分析。研究樣本中，領酒資格分組（僅符合一種資格、符合多種資格及不具資格者）分別有66.02%、32.28%及1.70%；符合資格時長分組（0~5年、6~10年、11~15年、16~20年）分別為23.06%、15.78%、17.96%與43.20%。TPB三項構念（態度、主觀規範、自覺控制）均與飲酒意圖呈現顯著關聯 (p=.000)，對飲酒態度越開放 (β=0.461)、主觀規範越強 (β=0.255)，飲酒意圖越高；自覺控制越強 (β=-0.454)，意圖越低。分析結果顯示飲酒意圖對各項飲酒行為具顯著影響，包含過去一個月飲酒行為 (aOR=1.68 ; 95%CI: 1.36-2.07)、過去一年至少每月喝酒 (aOR=1.79 ; 95%CI: 1.43-2.24) 及過去一個月內暴飲行為 (aOR=1.54 ; 95%CI: 1.23-1.92)。結構方程模型分析顯示，領酒資格與資格時長對TPB構念大多無顯著影響，僅在過去一個月飲酒量（標準酒精單位）模型中發現，符合多種領酒資格者對行為態度具顯著關聯，僅符合一種領酒資格者及符合多種領酒資格者與主觀規範具統計顯著。 結論：計劃行為理論 (TPB) 可有效解釋金門居民飲酒意圖與行為模式，建議可以從居民對飲酒之態度、主觀規範與自覺控制方面著手，制定相關健康行為衛生教育策略。 | zh_TW |
| dc.description.abstract | Background: Alcoholic beverage policies and accessibility are widely regarded as key factors influencing drinking behavior. Increased accessibility and availability of alcohol may lead to higher alcohol consumption, which in turn can elevate alcohol-related health issues (Myran et al., 2019). Kinmen County implements a unique alcohol provision welfare policy, granting registered residents long-term and greater access to alcohol compared to the rest of the country. However, the association between this policy on residents’ drinking behavior and intentions has not yet been explored. This study applies the Theory of Planned Behavior (TPB) to analyze the drinking intentions of Kinmen residents through its constructs and to examine the association between policy factors and drinking behavior. The aim is to contribute to the local health survey data and provide empirical evidence for developing relevant public health policies.
Purpose: This study aims to understand the association between Kinmen County Government's alcohol distribution policy on registered residents' drinking intentions and behaviors, and to explore the association between this policy and TPB-related constructs, including attitude toward the behavior, subjective norms, and perceived behavioral control. Methods: This study designed a quantitative questionnaire based on the TPB framework and collected survey data through self-completed questionnaires from residents. The data was tested for reliability and validity using factor analysis and Cronbach's alpha coefficients. Background variables of research subjects were presented through descriptive statistics. Finally, mean difference tests, regression, and path analysis were used to explore the correlating factors between TPB constructs (attitude, subjective norms, perceived control), drinking intentions, and drinking behaviors. Results: A total of 412 samples were included in the analysis. Among the research samples, the three alcohol qualification groups (eligible for only one qualification, multiple qualifications, and not qualified) accounted for 66.02%, 32.28%, and 1.70%, respectively. The qualification duration groups (0-5 years, 6-10 years, 11-15 years, 16-20 years) accounted for 23.06%, 15.78%, 17.96%, and 43.20%, respectively. All three TPB constructs (attitude, subjective norms, perceived control) showed significant associations with drinking intentions (p=.000). More open attitudes toward drinking (β=0.461) and higher subjective norms (β=0.255) were associated with higher intentions; stronger perceived control (β=-0.454) was associated with lower intentions. Drinking intentions significantly influenced various drinking behaviors, including drinking in the past month (aOR=1.68; 95%CI: 1.36-2.07), drinking at least monthly in the past year (aOR=1.79; 95%CI: 1.43-2.24), and binge drinking (aOR=1.54; 95%CI: 1.23-1.92). The structural equation modeling analysis revealed that the eligibility for and duration of alcohol distribution permits generally had no significant impact on TPB constructs. However, within the model of alcohol consumption in the past month (per standard drink), individuals eligible for multiple types of permits showed a significant association with behavioral attitudes. Moreover, those eligible for only one type of permit and those eligible for multiple types showed statistically significant associations with subjective norms. Conclusion: The Theory of Planned Behavior (TPB) constructs effectively explain Kinmen residents' drinking intentions and behaviors. Focusing on residents' attitudes towards drinking, subjective norms, and perceived behavioral control is recommended when formulating related health education strategies. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-09-19T16:08:28Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-09-19T16:08:28Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 論文口試委員審定書 i
致謝 ii 摘要 iii Abstract v 目次 vii 圖次 ix 表次 x 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究重要性 4 第二章 文獻回顧 5 第一節 飲酒行為的定義與內涵 5 第二節 酒精飲料政策、售價改變與飲酒行為之關係 12 第三節 金門配售酒相關福利內容與沿革 17 第四節 計劃行為理論 24 第三章 研究方法 29 第一節 研究架構 29 第二節 研究場域及對象 30 第三節 研究工具 31 第四節 資料分析法 39 第五節 研究倫理 44 第四章 研究結果 45 第一節 研究樣本之基本特性 45 第二節 基本特性與TPB構念分數、飲酒行為之差異檢定 50 第三節 TPB構念對飲酒意圖與行為之影響 62 第四節 各變項與TPB構念的路徑關係 78 第五章 討論 89 第一節 金門縣政府配售酒政策與TPB構念之關係 90 第二節 TPB構念與飲酒意圖之關係 94 第三節 飲酒意圖與飲酒行為之關係 97 第四節 研究限制 99 第六章 結論與建議 101 第一節 結論 101 第二節 建議 103 參考文獻 105 附錄 117 附錄一 國立臺灣大學行為與社會科學研究倫理審查 117 附錄二 研究參與者說明書與問卷 118 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 金門配售酒 | zh_TW |
| dc.subject | 飲酒意圖 | zh_TW |
| dc.subject | 飲酒行為 | zh_TW |
| dc.subject | 計劃行為理論 (TPB) | zh_TW |
| dc.subject | drinking intentions | en |
| dc.subject | drinking behavior | en |
| dc.subject | Kinmen alcohol distribution | en |
| dc.subject | TPB | en |
| dc.title | 金門縣政府配售酒政策於金門居民之飲酒意圖與飲酒行為之關聯 | zh_TW |
| dc.title | The Association Between the Kinmen County Government's Alcohol Provision Policy on Drinking Intentions and Behaviors of Kinmen's Residents | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 李曉昀;張齡尹 | zh_TW |
| dc.contributor.oralexamcommittee | Hsiao-Yun Lee;Ling-Yin Chang | en |
| dc.subject.keyword | 金門配售酒,飲酒意圖,飲酒行為,計劃行為理論 (TPB), | zh_TW |
| dc.subject.keyword | Kinmen alcohol distribution,drinking intentions,drinking behavior,TPB, | en |
| dc.relation.page | 126 | - |
| dc.identifier.doi | 10.6342/NTU202501887 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2025-07-23 | - |
| dc.contributor.author-college | 公共衛生學院 | - |
| dc.contributor.author-dept | 健康行為與社區科學研究所 | - |
| dc.date.embargo-lift | 2025-09-20 | - |
| 顯示於系所單位： | 健康行為與社區科學研究所 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-2.pdf | 3.08 MB | Adobe PDF | 檢視/開啟 |
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