併購策略驅動事業佈局與成長轉型—以A公司為例

Abstract

本研究深入探討全球連接器產業的發展趨勢，全球連接器市場的並購趨勢日益顯著，前十大廠商的市場佔有率逐年提高，呈現出「大者恒大」的競爭格局，使得競爭日益激烈。A公司致力於成為世界級連接器國際廠商，以應對這些挑戰，為應對這些挑戰，本研究提出了有效的並購策略，涵蓋向上垂直整合以擴展產品線、靈活的全球業務佈局以適應市場波動，以及事業多元化以降低對單一行業的依賴。 目前，全球市場尤其是雲端伺服器領域正在迅速成長，這也推動了高速連接器及高速傳輸線需求的大幅增加。透過五力分析和SWOT分析，本研究揭示了A公司在AI伺服器應用領域面臨的複雜競爭環境，包括國際大廠間激烈競爭以及供應鏈整合挑戰。 此外，本研究運用C-SOP模型(策略佈局、組織協同、興業領導與文化塑造)，探討A公司如何透過組織變革與資源整合來推動內部效率提升與競爭力增強。研究結果顯示，A公司在並購後成功建立了統一的資訊系統，加強了跨部門協作，同時推行人才培養計畫及績效管理文化，以保障企業能在瞬息萬變的市場環境中穩健成長發展。 特別是針對AI伺服器產業中高速連接器與高速傳輸線需求的快速增長，A公司透過技術升級和客戶資源有效整合，有效鞏固其市場地位。 總結而言，本研究不僅為連接器產業中的企業提供了具體且可行的策略建議，包括成長模式選擇、並購後整合管理及長期競爭優勢維持等方面，也為學術界對於企業成長與並購策略的理解提供了理論支援。研究結果對於希望在全球競爭環境中實現可持續發展與再成長的企業具有重要參考價值。

This research delves into the developmental trends of the global connector industry, particularly its applications in AI servers and cloud computing. Focusing on Company A as a case study, it analyzes the growth and transformation strategies adopted by the company in a rapidly changing market environment. With advancements in technology and expanding applications, the connector industry continues to grow, exhibiting a compound annual growth rate (CAGR) exceeding 5%. This study begins by reviewing the background of the connector industry, highlighting that market demand primarily originates from emerging technologies such as 5G communications, electric vehicles, smart manufacturing, and the Internet of Things (IoT). The research reveals a growing trend of mergers and acquisitions (M&A) within the global connector market, with the market share of the top ten manufacturers increasing year by year, indicating a "the bigger, the better" competitive landscape. Through SWOT analysis, this study uncovers the complex competitive environment and external challenges faced by Company A in the field of AI server applications, and proposes effective strategic layouts, including upstream vertical integration, flexible global business deployment, and business diversification. This research utilizes the C-SOP model to explore how Company A promotes internal integration and resource optimization through organizational collaboration, strategic layout, and cultural shaping. The results show that Company A can effectively improve operational efficiency and market competitiveness after M&A. Furthermore, this study emphasizes the importance of talent development and organizational transformation to ensure sustainable development in a rapidly changing market. In conclusion, this research not only provides concrete strategic references for companies in the connector industry but also offers theoretical support for the academic understanding of corporate growth and M&A strategies, assisting companies in achieving sustainable development and regrowth in the global competitive environment.