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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 康正男 | zh_TW |
| dc.contributor.advisor | Cheng-Nan Kang | en |
| dc.contributor.author | 陳彥蓁 | zh_TW |
| dc.contributor.author | Yen-Chen Chen | en |
| dc.date.accessioned | 2025-08-21T16:09:49Z | - |
| dc.date.available | 2025-08-22 | - |
| dc.date.copyright | 2025-08-21 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-31 | - |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99042 | - |
| dc.description.abstract | 本研究旨在探討運動創業家精神、共創價值及組織韌性對組織績效之影響，並進一步分析共創價值與組織韌性在此關係中所扮演的中介角色，研究聚焦於臺灣運動健身場館產業。以動態能力理論為理論基礎，以運動創業家精神、共創價值、組織韌性與組織績效作為研究工具，並採立意取樣法，針對具備決策與經營職能之運動場館業經營管理者進行問卷調查，囊括運動中心、連鎖健身俱樂部及個人工作室等業者作為研究對象。以立意取樣之方式進行，共回收167份有效問卷，有效回收率達84%。資料分析採用敘述性統計與偏最小平方法結構方程模式進行實證檢驗。本研究結果顯示，組織韌性對組織績效有顯著正向影響；而組織韌性在運動創業家精神對組織績效影響中起到完全中介作用。綜合研究結果可得知，組織韌性在運動創業家精神與組織績效之間的中介效果。若臺灣運動健身場館業僅具備創業家精神之特質，尚不足以提升組織績效表現，唯有透過組織韌性的強化，方能有效轉化創業行為為具體績效，補足運動創業家精神於場館中應用之理論缺口。亦提出實務建議，建議運動健身場館應致力於危機預警與應變機制之建立、跨部門合作推動，以及員工學習與彈性文化之培養，以提升組織因應市場環境不確定性之能力。 | zh_TW |
| dc.description.abstract | This study aims to investigate the impact of sport entrepreneurship, value co-creation, and organizational resilience on organizational performance, with a particular focus on the mediating roles of value co-creation and organizational resilience. The research centers on Taiwan’s fitness center industry and adopts the theoretical foundation of Dynamic Capabilities Theory. A research model was constructed incorporating four core constructs: sport entrepreneurship, value co-creation, organizational resilience, and organizational performance. Questionnaire survey was conducted among fitness industry operators and senior managers with decision-making and managerial responsibilities, including those from public sports centers, chain fitness clubs, and independent studios. A total of 167 valid responses were collected, yielding an effective response rate of 84%. Data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM) for empirical validation. The findings indicate that organizational resilience has a significantly positive effect on organizational performance. Furthermore, organizational resilience plays a fully mediating role in the relationship between sport entrepreneurship and organizational performance. These results suggest that only through strengthening organizational resilience can entrepreneurial actions be effectively translated into tangible performance outcomes. This study contributes to addressing theoretical gaps in the application of sport entrepreneurship within fitness center contexts. Practical implications are also proposed, recommending that fitness center operators, promote cross-departmental collaboration, and foster a culture of organizational learning and flexibility to enhance their capacity to adapt to market uncertainty. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-08-21T16:09:49Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-08-21T16:09:49Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 謝辭 i
摘要 ii Abstract iii 目次 iv 圖次 vi 表次 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究問題 4 第四節 研究範圍與限制 5 第五節 操作型名詞定義 5 第二章 文獻假設推論 8 第一節 運動創業家精神的相關研究 8 第三節 組織韌性的相關研究 13 第四節 組織韌性、共創價值在運動創業對組織績效的中介效果 15 第五節 總結 18 第三章 研究方法 19 第一節 研究架構 19 第二節 研究流程 20 第三節 研究對象與資料蒐集 21 第四節 研究工具 22 第五節 工具信效度檢驗 27 第六節 資料分析 32 第四章 研究結果與討論 35 第一節 敘述性分析 35 第二節 PLS-SEM分析 41 第三節 研究假說模型驗證與討論 49 第四節 研究討論 49 第五章 結論與建議 53 第一節 研究結論 53 第二節 研究建議 54 第三節 研究限制與未來研究建議 55 參考文獻 57 附錄一 問卷 72 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 偏最小平方法結構方程模式 | zh_TW |
| dc.subject | 經營策略 | zh_TW |
| dc.subject | 韌性 | zh_TW |
| dc.subject | Resilience | en |
| dc.subject | PLS-SEM | en |
| dc.subject | Managerial Strategy | en |
| dc.title | 運動創業家精神、共創價值、組織韌性對組織績效之關係—以運動健身場館為例 | zh_TW |
| dc.title | The Impact of Sport Entrepreneurship on Value Co-Creation, Organization Resilience and Organization Performance: A Case Study of the Fitness Club | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳成業;周宇輝;陳信中 | zh_TW |
| dc.contributor.oralexamcommittee | Chen-Yueh Chen;Yu-Hui Chou;Hsin-Chung Chen | en |
| dc.subject.keyword | 偏最小平方法結構方程模式,經營策略,韌性, | zh_TW |
| dc.subject.keyword | PLS-SEM,Managerial Strategy,Resilience, | en |
| dc.relation.page | 76 | - |
| dc.identifier.doi | 10.6342/NTU202502101 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2025-08-04 | - |
| dc.contributor.author-college | 共同教育中心 | - |
| dc.contributor.author-dept | 運動設施與健康管理碩士學位學程 | - |
| dc.date.embargo-lift | 2025-08-22 | - |
| 顯示於系所單位： | 運動設施與健康管理碩士學位學程 | |
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