請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/9900完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝明慧(Ming-Hui Hsieh) | |
| dc.contributor.author | Meidiahna Kusuma | en |
| dc.contributor.author | 郭正芯 | zh_TW |
| dc.date.accessioned | 2021-05-20T20:48:16Z | - |
| dc.date.available | 2009-01-01 | |
| dc.date.available | 2021-05-20T20:48:16Z | - |
| dc.date.copyright | 2008-07-07 | |
| dc.date.issued | 2008 | |
| dc.date.submitted | 2008-07-02 | |
| dc.identifier.citation | 2007 Report on International Religious Freedom. (2007). Retrieved May 2008, from The U.S. Department of States : http://www.state.gov/g/drl/rls/irf/2007/
Aberle, D. F., Cohen, A. K., Davis, A. K., Levy, M. J., & Suton, F. X. (1950). The Functional Prerequisites of a Society. Ethics , 60 (2), 100-111. Abernethy, A. M., & Franke, G. R. (1996). The Information Content of Advertising: A Meta-Analysis. Journal of Advertising , 25 (2), 1-17. An, D. (2007). Advertising Visual in Global Brands' Local Websites: a Six-Country Comparison. International Journal of Advertising , 26 (3), 303-332. Attwood, F. (2002). Reading Porn: The Paradigm Shift in Pornography Research. Sexualities , 5 (1), 91-105. Baack, D. W., & Singh, N. (2007). Culture and Web Communications. Journal of Business Research , 60, 181-188. Bartlett, C. A., Goshal, S., & Birkinshaw, J. (2003). Transnational Management: Text, Cases, and Readings in Cross-border Management (4th Edition ed.). Singapore: McGraw-Hill. BBC. (2007, April 5). Retrieved 2007, from http://news.bbc.co.uk/2/hi/asia-pacific/6528529.stm Bogaert, A. F., Turkovich, D. A., & Hafer, C. L. (1993). A Content Analysis of PLayboy Centerfolds from 1953 through 1990: Changes in Explicitness, Objectification, and Model's Age . Journal of Sex Research , 30 (2), 135-139. Cavusgil, S., Zou, T. S., & Maidu, G. M. (1993). Product and Promotion Adaptation in Export Ventures: an Empirical Investigation. Journal of International Business Studies , 24 (3), 479-506. Corporate Overview. (n.d.). Retrieved August 2007, from Playboy Enterprise Inc.: http://www.playboyenterprises.com Czinkota, I. A., & Ronkainen, M. (International Marketing). 1995. Chicago, Illinois: The Dryden press. Dahl, D. W., Manchanda, R. V., & Argo, J. J. (2001). Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity. Journal of Consumer Research , 28 (3), 473-482. de Mooij, M. (1998). Masculinity/Femininity and Consumer Behavior . In G. Hofstede, Masculinity and Femininity: The Taboo Dimension of National Cultures (pp. 55-72). Thousand Oaks: Sage. de Mooij, M. (2004). Consumer Behavior & Culture. Consequences for Global Marketing & Advertising. California: Sage. Deng, S., Jivan, S., & Hassan, M.-L. (1994). Advertising in Malaysia - A Cultural Perspective. International Journal of Marketing , 13 (2), 153-166. Dolinger, A. D. (2001). Playboys, Single Girls, and Sexual Rebels: Sexual Politics 1950 - 1965: A Trilogy of Significant Development. MoA Thesis, East Tennessee State University. Duncan, T., & Jyotika, R. (1995). Standardized Multinational Advertising: the Influencing Factors. Journal of Advertising , 24 (3), 55-68. Fam, K. S., & Waller, D. S. (2003). Advertising the Controversial Products in Asia Pacific: What makes them Offensive? Journal Business Ethics , 48, 237-250. Ghemawat, P. (2001). Distance Still Matters: The Hard Reality of Global Expansion. Harvard Business Review , 79 (8), 137-147. Guffey, M. E. (2003). Business Communication: Process and Product (4 ed.). Mason, Ohio: South Western / Thomson Learning. Gummesson, E. (2005). Qualitative Research in Marketing: Road-map for a Wilderness of Complexity. European Journal of Marketing , 39 (3/4), 309-327. Hall, E. T. (1977). Beyond Culture. New York: Anchor-Doubleday. Hall, E. T., & Hall, M. R. (1990). Understanding Cultural Differences: Germans, French and America. Intercultural Press, Inc. . Hendrickx, J. (n.d.). Special Restrictions in Multinomial Logistic Regression. Wageningen, The Netherlands. Hofstede, G. (1998). Masculinity and femininity : the Taboo Dimension of National Cultures . Thousand Oaks: Sage. Hofstede, G. (2001). CULTURE'S CONSEQUENCES: Comparing Value, Behavior, Institutions, and Organization Across Nations. Thousand Oaks: Sage. Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis. Journal of Academy of Marketing Science , 32 (3), 1-20. Katsanis, P. L. (1994). Do Unmentionable Product Still Exist? An Empirical Investigation. Journal of Product & Management , 3 (4), 5-14. Khairullah, D. H., & Khairullah, Z. Y. (2005). A Study of the Extent of Westernisation in Indian Magazine Advertisements. Asia Pacific Journal of Marketing and Logistics , 17 (2), 2-16. Laza, K. (2007). Retrieved February 2008, from The Economist: http://www.economist.com/media/pdf/DEMOCRACY_INDEX_2007_v3.pdf Leonidou, L. C. (1996). Product Standardization or Adaptation: the Japanese Approach. Journal of Marketing , 2 (4), 53-71. Levitt, T. (1983). The Globalization of Markets. Harvard Business Review , 61 (3), 92-102. Locker, K. O., & Kaczmarek, S. K. (2001). Business Communication: Building Critical Skills. Bston: McGraw-Hill. Mourali, M., Laroche, M., & Pons, F. (2005). Individualistic Orientation and Consumer Susceptibility to Interpersonal Influence . The Journal of Services Marketing , 19 (3), 164-173. Nagashima, A. (1970). The Comparison of Japanese and U.S. Attitudes Toward Foreign products. Journal of Marketing , 34, 68-74. Parthasarathy, M., Jun, S., & Mittelstaedt, R. A. (1997). Multiple Diffusion and Multicultural Aggregate Social System. International Marketing Review , 14 (4), 233. Powers, T. L., & Loyka, J. J. (2007). Market, Industry, and Company Influences Global Product Standardization. International Marketing Review , 24 (6), 678-694. Rehman, S. N., & Brooks, J. R. (1987). Attitudes Towards Television Advertisements for Controversial Products. Journal of Health Care Marketing , 7 (13), 78-83. Rendy Maulana Dot Com. (n.d.). Retrieved May 2007, from http://www.rendymaulana.com/archives/2006/06/08/majalah-playboy-indonesia-edisi-ke-2 Ratner, R., & Khan, B. E. (2002). The Impact of Private versus Public Consumption on Variety Seeking Behavior. Journal for Consumer Research , 29, 250-255. Resnik, A., & Bruce, S. L. (1977). An Analysis of Information Content in Television Advertising. Journal of Marketing , 41, 50-53. Roman, S., & Ruiz, S. (2003). A Comparative Advantage Analysis of Sales Training in Europe: Implications for International Sales Negotiations. International Marketing Review , 20 (3), 304-327. Roth, S. M. (1995). Effects of Global Market Conditions on Brand Image Customization and Brand Performance. Journal of Advertising , 4, 55-75. Saad, G. (2004). Applying Evolutionary Psychology in Understanding the Representation of Women in Advertisements. Psychology and Marketing , 21 (8), 593-612. Schroder, G. O., de Wulf, K., & Hofstee, N. (2002). Is Gender Stereotyping in Advertising prevalent in Masculine Countries? A cross-national analysis. International Marketing Review , 19 (4/5), 408-419. Schwartz, S. H. (1994). Beyond Individualism/Collectivism: New Cultural Dimensions of Values. In U. Kim, H. C. Triandis, C. Kagitcibasi, S. Choi, & G. Yoon, Individualism & Collectivism: Theory, Method, and Applications (pp. 85-119). Thousand Oaks: Sage. Singelis, T. M., & Brown, W. J. (1995). Culture, Self, and Collectivist Communication: Linking Culture to Individual Behavior. Human Communication Research , 21, 354-389. Singh, N., & Matsuo, H. (2004). Measuring Cultural Adaptation on the Web: a Content Analytic Study of U.S. and Japanese Web sites. Journal of Business Research , 57, 864-872. Soares, A. M., Farhangmehr, M., & Shoham, A. (2007). Hofstede's Dimensions of Culture in International Marketing Studies. Journal of Business Research , 60, 277-284. Sun, T., Horn, M., & Merritt, D. (2004). Values & Lifestyles of Individualists & Collectivists: a study on Chinese, Japanese, British, and US Consumer. The Journal of Consumer Marketing , 21 (4/5), 318-331. Terpstra, V., & Sarathy, R. (1994). International Marketing. Chicaho, Illinois: The Dryden Press. Thai, S. H., & Chan, R. Y. (2001). Cross-cultural Studies on the Information Content of Service Advertising. The Journal of Services Marketing , 15 (7), 547-564. Triff, M., Benningfield, D., & Murphy, J. H. (1987). Advertising Ethics: a Study of Public Attitudes and Perceptions. Conference of the American Academy of Advertising. Columbia. Viswanathan, N. K., & Dickson, P. R. (2007). The Fundamental of Standardizing Global Marketing Strategy. International Marketing Review , 24 (1), 46-63. Waller, D. S. (1999). Attitudes towards Offensive Advertising: an Australian Study. The Journal of Consumer Marketing , 16 (3), 288. Waller, D. S., Fam, K. S., & Erdogan, B. Z. (2004). The Influence of Religion on Attitudes towards the Advertising of Controversial Products. European Journal of Marketing , 38 (5/), 537-555. Waller, D. S., Fam, K. S., & Erdogan, B. Z. (2005). Advertising of Controversial Products: a Cross-Cultural Study. Journal of Consumer Marketing , 22 (1), 6-13. Wilson, A., & West, C. (1981). The Marketing of 'Unmentionable'. Harvard Business Review , 59 (1), 91-102. Winick, C. (1985). A Content Analysis of Sexualy Explicit Magazine Sold in an Adult Bookstore. Journal of Sex Research , 206-210. Wongsurawat, W. (2006). Pornography and Social Ills: Evidence from the Early 1990s. Journal of Applied Economics , IX (1), 185-213. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/9900 | - |
| dc.description.abstract | 本研究意圖測定文化因素與全球爭議性產品之客製化決策的關連性，採用行銷全球的爭議性產品「Playboy雜誌」作為研究標的。透過對美國、荷蘭、印尼以及日本四國版本進行內容分析，本研究對Hofsede的文化構面以及Hall的高低文化脈絡與雜誌文章、圖像與廣告三元素建立假說並測試之。
在本研究所討論的文化構面中，女性風格/男性風格構面對雜誌內容影響最大，該構面與文章類別、圖像人物裸露程度、爭議性產品廣告數量、以及廣告中所使用的資訊線索數量有關。至於不確定性趨避構面則與廣告資訊線索多寡有關。此外個人主義/群體主義構面則與是否使用男性模特兒與模特兒裸露程度有關。最後，高低文化脈絡也與廣告資訊線索數量有關。 | zh_TW |
| dc.description.abstract | This study intends to determine the relationship between cultural factors and customization strategy of a global controversial product using Playboy magazine - a global coverage product that also perceived to be controversial – as a research target. Through a content analysis of four nation editions; i.e. the USA, the Netherlands, Indonesia and Japan; the relationships between Hofsede’s cultural dimensions and Hall’s high-low context and the three main components of the magazine (i.e. articles, images and advertisement) are hypothesized and tested.
Among those cultural dimensions, femininity/masculinity influences the content of the magazine the most. This dimension especially determines type of articles, model’s level of nudity, number of advertisement of controversial product and number of information cues disclosed in advertisements. As to uncertainty avoidance, it affects advertiser’s decision in disclosing information cues. Furthermore, individualism/collectivism influences editor’s decision in posting images of male models and determining model’s level of nudity. Finally, Hall’s high-low context also relates to the arrangement of number of information cues conveyed in advertisement. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-20T20:48:16Z (GMT). No. of bitstreams: 1 ntu-97-R95724081-1.pdf: 543877 bytes, checksum: 2829d66893c25d192ab7ba064ce36a39 (MD5) Previous issue date: 2008 | en |
| dc.description.tableofcontents | ACKNOWLEDGMENT ii
摘要 iii ABSTRACT iv TABLE OF CONTENT v TABLE OF TABLE vii TABLE OF FIGURE viii Chapter 1 – INTRODUCTION 1 1.1 Research Background 1 1.2 Research Objective 3 Chapter 2 – LITERATURE REVIEW 4 2.1 Debate on Customization/Standardization Strategy 4 2.2 Controversial Product 6 2.3 Culture's Influence on Global Product Decision 13 Chapter 3 –RESEARCH FRAMEWORK & HYPOTHESIS 21 3.1 Research Framework 21 3.2 Research Hypothesis 23 Chapter 4 – RESEARCH METHOD 36 4.1 Introduction of Playboy 36 4.2 Sampling and Data Collection 37 4.3 Coding Scheme and Procedure 39 4.4 Analytical Model 44 Chapter 5 – RESEARCH RESULT 47 5.1 Data Description 47 5.2 Hypotheses Testing 58 Chapter 6 – FINDINGS & DISCUSSION 69 Chapter 7 – CONCLUSION 79 7.1 Conclusion 79 7.2 Implication 81 7.3 Limitation & Future Research 82 BIBLIOGRAPHY 84 APPENDICES 90 Appendix I – Hofstede’s Cultural Dimensions Index 91 Appendix II – Verses from Kor’an 93 Appendix III –The Category of Advertising Information Cues 94 Appendix IV –Advertisement Product Categories 95 Appendix V –Data Description 96 | |
| dc.language.iso | en | |
| dc.title | 影響產品客製化的因素：對於具爭議性質的產品之跨文化研究 | zh_TW |
| dc.title | Factors Influencing Product Customization: A Cross-Cultural Research on Controversial Product | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 96-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 周子銓(Tzu-Chuan Chou),陳厚銘(Ho-min Chen) | |
| dc.subject.keyword | 產品客製化,Hofstede文化構面,Hall高低文化脈絡,爭議性產品, | zh_TW |
| dc.subject.keyword | product customization,Hofstede’s cultural dimension,Hall’s high-low context,controversial product, | en |
| dc.relation.page | 96 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2008-07-02 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-97-1.pdf | 531.13 kB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。