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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98587
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dc.contributor.advisor堯里昂zh_TW
dc.contributor.advisorLeon van Jaarsveldten
dc.contributor.author賴孟欣zh_TW
dc.contributor.authorAlbert Laien
dc.date.accessioned2025-08-18T00:59:07Z-
dc.date.available2025-08-26-
dc.date.copyright2025-08-15-
dc.date.issued2025-
dc.date.submitted2025-08-04-
dc.identifier.citationBankiya, Sunil, and Valerio Pozzato. “Developers Are the New Rockstars of SaaS: You Either Sell through or to Them.” Medium, 8 Mar. 2021, https://medium.com/dawn-capital/developers-are-the-new-rockstars-of-saas-you-either-sell-through-or-to-them-9933e54904aa.
Chapel, Jay. “11 Ways to Get AWS Credits.” Medium, 24 Nov. 2020, https://jaychapel.medium.com/11-ways-to-get-aws-credits-22a01793d38.
Dror, Tzvi. “Engineer Onboarding: The Ugly Truth about Ramp-Up Time.” HackerNoon, 26 Sept. 2020, https://hackernoon.com/engineer-onboarding-the-ugly-truth-about-ramp-up-time-7e323t9j.
European Commission. General Data Protection Regulation (GDPR) Compliance Guidelines, https://gdpr.eu/ (accessed May. 18, 2023).
Geerligs, Rick. “How Many Developers Are in the US and in the World [Updated].” Daxx Software Development Teams, 23 Sept. 2021, https://www.daxx.com/blog/development-trends/number-software-developers-world.
Invimatic. SOC 2 Compliance: The Complete Guide for SaaS. 2023, https://www.invimatic.com/blog/soc-2-readiness-assessment-guide/.
JetBrains. The State of Developer Ecosystem 2023. 2023, https://www.jetbrains.com/lp/devecosystem-2023/.
Johnson, Tom. “Council Post: The Real Problem with Tech Professionals—High Turnover.” Forbes, 10 Dec. 2021, https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/06/29/the-real-problem-with-tech-professionals-high-turnover.
Johnson, Tom. “Why Documenting Code Is So Difficult.” Documenting APIs, 8 Oct. 2021, https://idratherbewriting.com/learnapidoc/docapis_code_difficulty.html.
Lunden, Ingrid. “GitHub Copilot Crosses 20 Million All-Time Users.” TechCrunch, 30 July 2025, https://techcrunch.com/2025/07/30/github-copilot-crosses-20-million-all-time-users/.
Kammerer, Max. “The Code to Advertising to Developers.” BuySellAds Content Portal, 16 Nov. 2022, https://content.buysellads.com/advertisers/how-to-advertise-to-developers.
KPMG International. Key Global Trends in Sustainability Reporting. 2022, https://home.kpmg/xx/en/home/insights/2022/09/survey-of-sustainability-reporting-2022/global-trends.html.
MacDonald, Jesse. “Council Post: Developer Tools Quietly Become a Growth Story.” Forbes, 18 Oct. 2019, https://www.forbes.com/sites/forbestechcouncil/2019/10/16/developer-tools-quietly-become-a-growth-story.
Martin, Hayden. “Salesforce Will Hire No More Software Engineers in 2025, Says Marc Benioff.” Salesforce Ben, 18 Dec. 2024, https://www.salesforceben.com/salesforce-will-hire-no-more-software-engineers-in-2025-says-marc-benioff.
Mordor Intelligence. “Software Development Tools Market Size & Share Analysis (2025 – 2030).” Mordor Intelligence, 2025, https://www.mordorintelligence.com/industry-reports/software-development-tools-market.
Rachel, Taylor. “Why Documentation Matters, and Why You Should Include It in Your Code.” freeCodeCamp.org, 3 July 2019, https://www.freecodecamp.org/news/why-documentation-matters-and-why-you-should-include-it-in-your-code-41ef62dd5c2f.
Research, Insight. “Software Development Tools Market Size Booming at a CAGR of 14.5% During 2022–2027.” GlobeNewswire, 19 Apr. 2022, https://www.globenewswire.com/en/news-release/2022/04/19/2424149/0/en/Software-Development-Tools-Market-Size-Booming-at-a-CAGR-of-14-5-During-2022-2027-Extensive-Research-by-Industry-Size-Recent-Developments-Market-Position-Growth-Drivers-Business-Op.html.
Srivastava, Trehan, Wagle, Wang. Developer Velocity: How Software Excellence Fuels Business Performance. McKinsey, 2020, https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/developer-velocity-how-software-excellence-fuels-business-performance.
Stack Overflow. 2023 Developer Survey. 2023, https://survey.stackoverflow.co/2023.
Stack Overflow. 2024 Developer Survey. 2024, https://survey.stackoverflow.co/2024/.
Staffing Industry Analysts. “Tech, Retail and Media Sectors See Highest Turnover Rates: LinkedIn Research.” Staffing Industry Analysts, 2023, https://www.staffingindustry.com/news/global-daily-news/tech-retail-and-media-sectors-see-highest-turnover-rates-linkedin-research.Statista. Total Number of Global Open Source Projects Adopted 2024. 2024, https://www.statista.com/statistics/1419477/open-source-projects-adopted/Statista.
Statista. Total Number of Global Open Source Projects Adopted 2024. 2024, https://www.statista.com/statistics/1419477/open-source-projects-adopted/Statista.
TechCrunch. A Comprehensive List of 2025 Tech Layoffs. 2025, https://techcrunch.com/2025/04/11/tech-layoffs-2025-list.
Verified Market Research. Software Development Tools Market Size & Forecast. 2023, https://www.verifiedmarketresearch.com/product/software-development-tools-market/.
Wolf, David. “Why Developers Write Horrible Documentation and How to Solve It.” DZone DevOps, 13 July 2016, https://dzone.com/articles/why-developers-write-horrible-documentation-and-ho.
Woodgate, Robert. “What Is Markdown, and How Do You Use It?” How-To Geek, 11 Jan. 2022, https://www.howtogeek.com/448323/what-is-markdown-and-how-do-you-use-it.
World Intellectual Property Organization (WIPO). Guide to Generative AI and Intellectual Property. 2023, https://www.wipo.int/meetings/en/details.jsp?meeting_id=82908.
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98587-
dc.description.abstractCodeDocs 是一個協作式文件平台,旨在簡化軟體工程團隊建立、分享與維護技術文件的方式。此平台誕生於對傳統文件工具效率低落的親身體驗,致力於透過即時協作、結構化範本以及智慧版控功能,打造一個無縫接軌且以開發者為中心的使用體驗,彌補工程流程與產品文件之間的斷層。
本論文探討現代開發工具的市場機會,特別著重於文件相關痛點如何影響團隊生產力、成員培訓與產品開發速度。透過用戶訪談、早期原型設計與市場驗證,我們發現了軟體工程師、產品經理與技術寫手之間的關鍵使用行為與未被滿足的需求。這些洞察推動了產品的迭代開發,並指導我們設計出最小可行產品(MVP),目前已部署於多個試點環境中。
本論文亦闡述創辦團隊的組成、建構核心平台所採用的技術堆疊,以及初步市場進入策略。CodeDocs 展現出與開發者工作流程深度整合的垂直化工具的潛力。本專案不僅是一個早期創業實踐的個案研究,也反映了產品開發、團隊協作與技術執行三者之間的交會與互動。
zh_TW
dc.description.abstractCodeDocs is a collaborative documentation platform designed to streamline how software engineering teams create, share, and maintain technical documentation. Born out of firsthand experience with the inefficiencies of traditional documentation tools, CodeDocs aims to bridge the gap between engineering workflows and product documentation by integrating real-time collaboration, structured templates, and intelligent version control into a seamless, developer-first experience.
This thesis explores the opportunity landscape for modern developer tools, with a particular focus on how documentation pain points impact team productivity, onboarding, and product velocity. Through user interviews, early prototyping, and market validation, we identified key user behaviors and unmet needs among software engineers, product managers, and technical writers. The findings informed iterative product development and guided the design of a minimum viable product that has since been deployed in pilot environments.
The thesis also outlines the formation of the founding team, the technology stack used to build the core platform, and the initial go-to-market considerations. CodeDocs demonstrates the potential of verticalized tools that are deeply aligned with developer workflows. This project serves as both a case study in early-stage venture building and a reflection on the intersection of product development, team dynamics, and technical execution.
en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-08-18T00:59:07Z
No. of bitstreams: 0
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dc.description.provenanceMade available in DSpace on 2025-08-18T00:59:07Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsTable of Contents
Acknowledgement ii
Executive Summary iii
摘要 iv
Table of Contents v
1. Business Description 1
1.1 Founders 1
1.2 Core Business Concept 1
1.3 Current Status 1
1.4 Main Product Offerings 2
1.5 Branding 2
1.6 Problem Statement 2
2 Business Objective 4
2.1 Description of Products & Services 4
2.2 Market Research and Organization Management 6
2.3 Political, Economic, Social, Technological, Legal, and Environmental Analysis 8
2.3.1 Political Factors 8
2.3.2 Economic Factors 10
2.3.3 Social Factors 11
2.3.4 Technological Factors 12
2.3.5 Environmental Factors 14
2.4 Porter’s Five Forces 16
2.4.1 Threat of New Entrants 17
2.4.2 Bargaining Power of Buyers 17
2.4.3 Bargaining Power of Suppliers 18
2.4.4 Threat of Substitutes 18
2.4.5 Industry Rivalry 20
2.5 Strengths, Weaknesses, Opportunities, Threats Analysis 23
2.5.1 Strengths 23
2.5.2 Weaknesses 24
2.5.3 Opportunities 24
2.5.4 Threats 25
2.6 Business Model Canvas 25
3 Business Strategy 27
3.1 Product-Market Fit & Evolution 27
3.2 Placement Strategy 28
3.3 Pricing Structure 29
4 Organization Management 31
4.1 Key Team Members 33
4.2 Equity Ownership Structure 34
4.3 Advisors and Mentors 35
5 Marketing and Sales Strategy 36
5.1 Audience & Positioning 36
5.2 Go-to-Market Execution & Cost 38
5.3 Early Traction, Influencers, and Advertising Strategy 39
6 Financial Management 41
6.1 Funding Request & Financial Projections 41
6.2 Use of Funds 42
6.3 Financial Projections Overview 43
6.4 Startup Cost Summary 44
6.5 Cash Flow Overview 45
6.5.1 Considerations (Narrative Elaboration) 46
6.5.2 Revenue Timing & Realization 47
6.5.3 Cost Creep in Variable Infrastructure 48
6.5.4 Human Capital Scalability 48
6.5.5 Capital Efficiency & Optionality 49
6.5.6 Macroeconomic and Market Dynamics 50
6.5.7 Burn Rate Management 50
6.6 Income Statement Forecast 53
6.6.1 Considerations 54
6.7 Balance Sheet Forecast 55
6.7.1 Asset profile 56
6.7.2 Liability structure 56
6.7.3 Equity movement 56
6.7.4 Balance-Sheet Considerations 56
6.8 Break-even Highlight 58
6.9 Break-even Analysis 59
6.9.1 Break Even Considerations 59
7 Uncertainty Risks and Future Plans 60
Reference 63
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dc.language.isoen-
dc.subject新創公司zh_TW
dc.subject技術文件zh_TW
dc.subject開發者工具zh_TW
dc.subject產品設計zh_TW
dc.subject軟體即服務zh_TW
dc.subject協同合作zh_TW
dc.subject工作流程優化zh_TW
dc.subject早期創業項目zh_TW
dc.subjectworkflow optimizationen
dc.subjectStartupen
dc.subjectCodeDocsen
dc.subjectTechnical documentationen
dc.subjectdeveloper toolsen
dc.subjectproduct designen
dc.subjectSoftware as a Serviceen
dc.subjectearly-stage ventureen
dc.titleCodeDocs 商業計劃:透過 AI 與程式碼穿越技術, 打造智慧化代碼庫映射方案zh_TW
dc.titleCodedocs Business Plan: Pioneering Intelligent Codebase Mapping Through AI and Code Traversalen
dc.typeThesis-
dc.date.schoolyear113-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee鄭名道;張佳欽zh_TW
dc.contributor.oralexamcommitteeMing Daw Cheng;Charles Zhangen
dc.subject.keyword新創公司,技術文件,開發者工具,產品設計,軟體即服務,協同合作,工作流程優化,早期創業項目,zh_TW
dc.subject.keywordStartup,Technical documentation,developer tools,product design,Software as a Service,CodeDocs,workflow optimization,early-stage venture,en
dc.relation.page67-
dc.identifier.doi10.6342/NTU202502429-
dc.rights.note同意授權(全球公開)-
dc.date.accepted2025-08-07-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
dc.date.embargo-lift2025-08-26-
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