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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 王俊豪 | zh_TW |
| dc.contributor.advisor | Jiun-Hao Wang | en |
| dc.contributor.author | 盧傳期 | zh_TW |
| dc.contributor.author | Chuan-Ci Lu | en |
| dc.date.accessioned | 2025-08-18T00:52:35Z | - |
| dc.date.available | 2025-08-18 | - |
| dc.date.copyright | 2025-08-15 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-28 | - |
| dc.identifier.citation | 參考文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98559 | - |
| dc.description.abstract | 本研究旨在探討責任消費與產品認知如何影響消費者購買臺灣本地有機玉米筍的動機。臺灣有機農業在政府政策推動下逐步發展，然而消費市場成長有限，導致供需失衡與價格偏高等問題，限制產業永續發展。因此，本研究以國產有機玉米筍為研究對象，從責任消費層面切入，分析消費者的價值觀、信念、個人規範與態度等內在驅力，同時納入產品知識、感知價值、訊息搜尋與綠色信任等產品認知因素，探討其對購買意願的影響。本研究期望藉由實證分析，釐清影響購買動機的關鍵因子，並提出具體推廣策略建議，作為促進有機農業永續生產與消費的參考依據。 | zh_TW |
| dc.description.abstract | This study aims to explore how responsible consumption and product cognition influence consumers’ motivation to purchase locally grown organic baby corn in Taiwan. While Taiwan’s organic agriculture has gradually developed under government policy support, the limited growth of the consumer market has led to supply-demand imbalance and high prices, constraining the sustainable development of the industry. Therefore, this research focuses on locally produced organic baby corn and investigates the internal drivers of consumer behavior—such as values, beliefs, personal norms, and attitudes—from the perspective of responsible consumption. It also incorporates product perception factors, including product knowledge, perceived value, information search, and green trust, to examine their impact on purchase intention. Through empirical analysis, the study seeks to identify the key factors influencing consumer motivation and to propose concrete promotional strategies as a reference for promoting sustainable production and consumption in the organic agriculture sector. | en |
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| dc.description.provenance | Made available in DSpace on 2025-08-18T00:52:35Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 謝誌 i
中文摘要 ii Abstract iii 圖次 vi 表次 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第二章 文獻探討 6 第一節 有機玉米筍市場發展現況 6 第二節 責任消費之相關文獻 11 第三節 產品認知之相關文獻 15 第四節 購買動機之相關文獻 19 第五節 責任消費、產品認知與購買動機之關係 22 第六節 研究架構與假設建立 24 第三章 研究方法 26 第一節 研究模型與假設 26 第二節 問卷設計及變項操作型定義 28 第三節 研究對象與抽樣方法 35 第四節 資料處理與分析方式 35 第四章 研究結果與分析 37 第一節 樣本基本資料分析 37 第二節 各構面分佈情形 44 第三節 變項間相關性分析 46 第四節 多元迴歸分析結果 47 第五節 研究假設檢驗結果 50 第六節 結構關係驗證與行為意涵分析 52 第五章 結論與建議 57 第一節 潛在研究貢獻 57 第二節 研究限制與建議 57 參考文獻 61 中文部分 61 西文部分 65 附件一 責任消費、產品認知與購買動機關係研究問卷 74 附件二 問卷基本資料題項編碼 80 附件三 各構面題項信度分析結果表 82 附件四 各子構面間 Pearson 相關矩陣分析結果 83 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 責任消費 | zh_TW |
| dc.subject | 產品認知 | zh_TW |
| dc.subject | 購買動機 | zh_TW |
| dc.subject | 有機農業 | zh_TW |
| dc.subject | 永續消費 | zh_TW |
| dc.subject | sustainable consumption | en |
| dc.subject | product perception | en |
| dc.subject | purchase motivation | en |
| dc.subject | organic agriculture | en |
| dc.subject | responsible consumption | en |
| dc.title | 責任消費、產品認知與購買動機關係之研究： 以國產有機玉米筍為例 | zh_TW |
| dc.title | Exploring the Relationship Between Responsible Consumption, Product Perception, and Purchase Motivation: A Case Study of Domestic Organic Baby Corn in Taiwan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳玠廷;李元和 | zh_TW |
| dc.contributor.oralexamcommittee | Jie-Ting Chen;Yuan-ho Lee | en |
| dc.subject.keyword | 責任消費,產品認知,購買動機,有機農業,永續消費, | zh_TW |
| dc.subject.keyword | responsible consumption,product perception,purchase motivation,organic agriculture,sustainable consumption, | en |
| dc.relation.page | 83 | - |
| dc.identifier.doi | 10.6342/NTU202502424 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-07-30 | - |
| dc.contributor.author-college | 生物資源暨農學院 | - |
| dc.contributor.author-dept | 生物產業傳播暨發展學系 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位： | 生物產業傳播暨發展學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-2.pdf 未授權公開取用 | 1.58 MB | Adobe PDF |
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