以使用者為中心的元宇宙互動設計

Abstract

近年來，隨著網路技術的迅速發展，以及AR、VR與MR等沉浸式科技的日益成熟，元宇宙快速興起，並廣泛應用於各個領域。其中，虛擬實境為關鍵技術之一，透過虛擬實境技術，可建構沉浸式的虛擬展廳，使觀眾能夠自由移動於三維空間，並透過控制器與虛擬物件互動。然而在這樣的環境中，使用者常因操作不熟悉或體驗時間有限而影響觀展品質。為提升使用者體驗，虛擬展廳設計需納入有效的使用者引導系統，協助觀眾理解展覽流程與互動方式，引導觀眾探索虛擬空間，進而增強使用者體驗。本篇研究以使用者為中心針對元宇宙虛擬展廳的互動觀展方式，提出一套設計考量框架，並分析使用者於虛擬展廳中的互動行為。我們針對展覽中的互動式引導，探討並比較視覺引導與AI語音引導外觀兩種方式的使用效果。此外，我們亦提出一套導入風格轉換技術的展品編輯系統，協助策展者創造出多元且具視覺變化的展覽形式，提供使用者在虛擬空間中進行個人化風格的表達與體驗，提升藝術品的呈現深度與觀眾的理解程度。最後，我們比較了桌面版元宇宙平台中的互動設計，並實作一套具備聊天功能、虛擬替身與多視角支援的原型系統。本文總結了元宇宙虛擬展廳應用開發過程中所需的跨領域設計考量，並針對虛擬環境下的互動體驗提出建議。

In recent years, with the rapid development of internet technology and the increasing maturity of immersive technologies such as AR, VR, and MR, the metaverse has quickly emerged and been widely applied across various fields. Among these technologies, Virtual Reality (VR), a key component, enables the construction of immersive virtual galleries, allowing viewers to freely navigate three-dimensional spaces and interact with virtual objects using controllers. To enhance user experience, the design of virtual galleries must incorporate effective user guidance systems to assist visitors in understanding the exhibition flow and methods of interaction, thereby guiding their exploration of the virtual space and enhancing the overall experience. We adopt a user-centered approach to propose a design consideration framework focused on interaction and exhibition viewing within metaverse-based virtual galleries, and analyzes users’ interactive behaviors in such environments. First, we examine and compare two interactive guidance methods for exhibitions: visual guidance and conversational agents. Second, we propose an exhibition editing system with style transfer capabilities, supporting curators in creating visually diverse exhibitions and users in expressing personalized styles in virtual environments. Finally, we compare interaction designs in desktop-based metaverse platforms and implement a prototype system featuring chat functions, virtual avatars, and multi-perspective support. This thesis concludes by summarizing user-centered design considerations essential to developing the metaverse and offers concrete recommendations for enhancing interactive experiences in virtual environments.