請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98152完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳舜文 | zh_TW |
| dc.contributor.advisor | Shun-Wen Wu | en |
| dc.contributor.author | 賴逸琳 | zh_TW |
| dc.contributor.author | Yi-Lin Lai | en |
| dc.date.accessioned | 2025-07-30T16:07:45Z | - |
| dc.date.available | 2025-07-31 | - |
| dc.date.copyright | 2025-07-30 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-21 | - |
| dc.identifier.citation | 壹、中文部分
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98152 | - |
| dc.description.abstract | 國人愛喝手搖飲料，很容易從中攝取過多糖分，除會危害個人健康，也會增加整體社會的醫療負擔；近年隨著數位化服務興起，民眾常透過外送平台或線上點餐平台購買飲料，但目前對於這些線上平台，政府並無相關介入措施來處理可能過量攝取糖份的問題。因此，本研究目的為探討以實施成本低、保有民眾選擇自由的推力政策工具，減少在線上購買手搖飲料時攝取的糖量之可行性。
本研究關注容易忽略含糖飲料危害的年輕族群，選擇以18歲至24歲的北部大學生為研究對象。採質量混合研究方法，透過文獻蒐集及焦點團體訪談確認大學生實際持有且重要的心理偏誤，據以設計「未來健康風險」以及「預設選項」推力政策工具，並以網路問卷實驗檢視這些推力工具的有效性。研究結果顯示，預設無糖推力工具可以有效提高大學生選擇較低甜度選項的行為意圖，比起控制組選擇無糖的機率增加0.13；未來健康風險推力工具對於甜度選擇行為意圖則無顯著影響。問卷實驗後的焦點團體訪談結果顯示，大學生們認為推力政策工具保有甜度選擇自由，因此贊成實施減糖推力政策工具。 預設無糖推力政策工具成本低且可以有效降低甜度，因此本研究建議政府可以將推力政策工具作為減糖政策的優先選項，鼓勵線上點餐平台業者將飲料甜度選項預設為無糖，且未來可以考慮採取更多元政策工具，以發揮更大的政策效果。 | zh_TW |
| dc.description.abstract | Hand-shaken beverages are highly popular in Taiwan, often leading to excessive sugar consumption that negatively impacts individual health and increases public healthcare costs. With the rise of digital services in recent years, consumers frequently purchase beverages online. However, there are currently no government interventions to address the potential overconsumption of sugar on these platforms. Therefore, the purpose of this study is to investigate the feasibility of applying low-cost, choice-preserving nudge tools on online platforms to reduce sugar intake among college students.
This study selects college students aged 18 to 24 in northern Taiwan as the research subjects. A mixed-methods approach was adopted. Through literature review and focus groups, the key cognitive biases held by students were identified. Based on this, two nudge tools are designed: (1) future health risk messaging, and (2) defaulting the sugar level. The effectiveness of these nudge tools was examined through an online survey experiment. Results showed that the “default no sugar” nudge significantly increased students’ intention to choose no-sugar beverages by 0.13 compared to the control group. In contrast, the “future health risk messaging” nudge had no significant effect on intentions. Follow-up focus groups confirmed that students generally supported the nudge tools, especially appreciating the preservation of freedom of choice. Given its low cost and effectiveness, this study recommends that the government prioritize nudge policy tools in its sugar reduction policies and encourage online platforms to set “no sugar” as the default option for beverages. In the future, the adoption of diverse policy tools should also be considered to achieve greater effectiveness. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-07-30T16:07:45Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-07-30T16:07:45Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 口試委員會審定書 i
誌謝 ii 中文摘要 iii 英文摘要 iv 目次 v 圖次 vii 表次 viii 第一章 緒論 1 第一節 研究背景與研究動機 1 第二節 研究目的與研究問題 4 第二章 文獻回顧 5 第一節 含糖飲料消費行為分析 5 第二節 政策工具介紹 12 第三節 各國減糖政策 13 第四節 我國減糖政策 17 第五節 推力理論 20 第六節 減少含糖飲料攝取之推力研究 34 第三章 研究方法與設計 41 第一節 研究流程 41 第二節 研究假設 41 第三節 研究對象 42 第四節 問卷實驗 42 第五節 焦點團體 58 第四章 推力政策工具設計與評估 61 第一節 手搖飲料甜度選擇相關之心理偏誤 61 第二節 推力政策工具設計 65 第三節 推力政策工具成效評估 67 第四節 大學生對於減糖推力政策工具之看法 80 第五章 結論與建議 83 第一節 研究發現與討論 83 第二節 政策建議 86 第三節 研究限制與未來研究建議 87 參考文獻 88 附錄一 問卷實驗 104 附錄二 問卷題目修正對照表 111 附錄三 焦點團體問卷及討論大綱 116 附錄四 有序勝算對數模型 118 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 推力 | zh_TW |
| dc.subject | 手搖飲料 | zh_TW |
| dc.subject | 心理偏誤 | zh_TW |
| dc.subject | 焦點團體 | zh_TW |
| dc.subject | 調查實驗 | zh_TW |
| dc.subject | Nudge | en |
| dc.subject | survey experiment | en |
| dc.subject | focus group | en |
| dc.subject | cognitive bias | en |
| dc.subject | hand-shaken beverages | en |
| dc.title | 減少線上點餐平台手搖飲料糖攝取量──推力有效嗎？ | zh_TW |
| dc.title | Reducing Sugar Intake in Hand-Shaken Beverages on Online Food Ordering Platforms: Is Nudge Effective? | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 莊佳蓉;郭銘峰 | zh_TW |
| dc.contributor.oralexamcommittee | Carol Strong;Ming-Feng Kuo | en |
| dc.subject.keyword | 推力,手搖飲料,心理偏誤,焦點團體,調查實驗, | zh_TW |
| dc.subject.keyword | Nudge,hand-shaken beverages,cognitive bias,focus group,survey experiment, | en |
| dc.relation.page | 119 | - |
| dc.identifier.doi | 10.6342/NTU202501627 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2025-07-22 | - |
| dc.contributor.author-college | 社會科學院 | - |
| dc.contributor.author-dept | 公共事務研究所 | - |
| dc.date.embargo-lift | 2025-07-31 | - |
| 顯示於系所單位： | 公共事務研究所 | |
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|---|---|---|---|
| ntu-113-2.pdf | 2.83 MB | Adobe PDF | 檢視/開啟 |
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