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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳譽仁 | zh_TW |
| dc.contributor.advisor | Yu-Jen Chen | en |
| dc.contributor.author | 劉凱容 | zh_TW |
| dc.contributor.author | Kai-Rong Liu | en |
| dc.date.accessioned | 2025-07-29T16:09:14Z | - |
| dc.date.available | 2025-07-30 | - |
| dc.date.copyright | 2025-07-28 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-24 | - |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98129 | - |
| dc.description.abstract | 隨著社群平台的快速發展，使用者使用社群平台所產生的負面情緒日益受到重視。近年新型社群平台如 Threads 的興起，改變了傳統的使用行為與互動模式，為使用者帶來不同的情緒經驗。本研究整合媒介豐富度理論、自我呈現理論與社會比較理論，以比較兩種類型社群平台：Instagram（視覺導向）與 Threads（文字導向），在不同情境下對不同視角的使用者負面情緒的影響。
本研究分別從發文者與觀看者的視角提出兩項假設：（一）當貼文互動數低於發文者之預期時，Instagram 發文者比 Threads 發文者更容易引發負面情緒；（二）在自我成就的貼文主題下，Threads 觀看者比 Instagram 觀看者更易產生負面情緒。 本實驗設計採線上問卷調查，進行組內實驗設計，透過情境式題組引導受試者分別進入發文者與觀看者角色，以模擬實際使用社群平台之心理歷程。分析結果支持兩項主要假設：Instagram 發文者在面對社群平台貼文互動數落差時，確實顯著感受到較高的負面情緒；而在個人成就主題下，Threads 觀看者亦顯著高於 Instagram 觀看者之負面情緒反應。 | zh_TW |
| dc.description.abstract | With the rapid growth of social platform, negative emotions resulting from platform characteristics have drawn increasing attention. Emerging platforms like Threads have changed user behavior and engagement, impacting emotional experiences differently compared to traditional platforms like Instagram. This study integrates Media Richness Theory, Self-Presentation Theory, and Social Comparison Theory to examine differences in negative emotions experienced by users of visually oriented (Instagram) and text-oriented (Threads) platforms.
Two hypotheses were tested: (1) Instagram posters experience higher negative emotions compared to Threads posters when engagement is below expectations; (2) Threads viewers experience greater negative emotions than Instagram viewers when viewing achievement-related content. This research using online questionnaires, with-in subject design, and simulated user roles as posters and viewers by giving four scenarios. Results confirmed both hypotheses: Instagram posters reported significantly higher negative emotions when engagement were lower than expected, and Threads viewers showed higher negative emotions compared to Instagram viewers in achievement-focused content. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-07-29T16:09:14Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-07-29T16:09:14Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 謝辭 i
摘要 ii ABSTRACT iii 目次 iv 表次 vi 圖次 vii 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機與目的 3 第二章 文獻探討 6 第一節 媒介豐富度理論 6 第二節 自我呈現理論 8 第三節 社會比較理論 11 第三章 研究方法 14 第一節 研究架構 14 第二節 研究變數定義與衡量 14 第三節 研究設計 16 第四章 分析結果 20 第一節 基本資料分析 20 第二節 信效度檢定 23 第三節 假說檢定 25 第四節 交互調節作用檢定 27 第五章 結論與建議 36 第一節 研究結論與討論 36 第二節 研究貢獻 39 第三節 研究限制與未來方向 40 參考文獻 41 附錄一 實驗問卷 51 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 社會比較 | zh_TW |
| dc.subject | 預期心理 | zh_TW |
| dc.subject | zh_TW | |
| dc.subject | Threads | zh_TW |
| dc.subject | 社群負面情緒 | zh_TW |
| dc.subject | 跨平台使用行為 | zh_TW |
| dc.subject | en | |
| dc.subject | Social Comparison | en |
| dc.subject | Cross-Platform User’s Behavior | en |
| dc.subject | Social Emotion | en |
| dc.subject | Threads | en |
| dc.subject | Expectation | en |
| dc.title | 從 Instagram 到 Threads：預期心理與社會比較對社群平台使用者負面情緒之多視角分析 | zh_TW |
| dc.title | From Instagram to Threads: A Multi-Perspective Analysis of the Effects of Expectation and Social Comparison on Negative Emotions in Social Media Users | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 林嘉薇;秦時雋 | zh_TW |
| dc.contributor.oralexamcommittee | Chia-Wei Lin;Shih-Chun Chin | en |
| dc.subject.keyword | 社會比較,預期心理,Instagram,Threads,社群負面情緒,跨平台使用行為, | zh_TW |
| dc.subject.keyword | Social Comparison,Expectation,Instagram,Threads,Social Emotion,Cross-Platform User’s Behavior, | en |
| dc.relation.page | 58 | - |
| dc.identifier.doi | 10.6342/NTU202502173 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-07-25 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 國際企業學系 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位： | 國際企業學系 | |
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