隱形冠軍_台灣隱形眼鏡廠商之經營發展策略分析:以晶碩光學公司為例

Abstract

隨著全球視力健康市場成長，隱形眼鏡產業正朝技術升級、品質提升及品牌經營發展。消費者需求已從單一視力矯正轉向重視舒適、美觀及特殊功能，如抗藍光、防乾眼及角膜塑型。面對市場變化與激烈競爭，全球業者透過技術創新、產品差異化及國際佈局維持優勢。 台灣憑藉製造技術、完整產業鏈及靈活經營，成為全球主要隱形眼鏡供應國。晶碩光學作為代表企業，藉由技術創新、品牌經營及國際拓展，提升競爭力。本研究以晶碩光學為例，探討其競爭策略及台灣產業現況、挑戰與趨勢。 本研究旨在解析影響台灣隱形眼鏡產業發展的關鍵因素，評估晶碩光學競爭地位，並分析其國際競爭策略。研究方法包括個案分析、文獻回顧、產業資料與市場趨勢評估，全面剖析晶碩光學的資源、技術、品牌及國際拓展模式。 研究發現，台灣雖具國際競爭力，但面臨市場集中、國際品牌競爭、法規日趨嚴格及消費需求高端化等挑戰。企業需投入資源以符合法規，並提升產品附加價值以維持競爭力。 晶碩光學因應挑戰，持續研發高透氧、抗菌、親水材料以增強產品舒適與安全；同時推動自有品牌，利用社群行銷與電商拓展市場；並積極深耕亞洲、進軍歐美，透過策略聯盟擴大全球版圖。 針對未來發展，本研究建議企業持續技術創新、開發高附加價值產品，強化品牌行銷與市場區隔，結合本地製造優勢與國際需求，尋求跨國合作。政府則能提供研發補助、國際認證與市場拓展資源，促進產業永續發展。

With the growth of the global vision health market, the contact lens industry is evolving toward technological advancement, quality enhancement, and brand development. Consumer demand has shifted from basic vision correction to preferences for comfort, aesthetics, and specialized functions, such as blue light filtering, dry eye prevention, and orthokeratology. In response to market changes and intense competition, global companies are maintaining their advantages through technological innovation, product differentiation, and international expansion. Leveraging its manufacturing expertise, comprehensive supply chain, and operational flexibility, Taiwan has emerged as one of the world's key contact lens suppliers. Pegavision Corp., as a representative company, has strengthened its competitiveness through innovation, brand management, and global outreach. This study takes Pegavision as a case example to explore its competitive strategies, as well as the current status, challenges, and trends of Taiwan’s contact lens industry. The objective of this study is to identify the key factors influencing the development of Taiwan’s contact lens industry, evaluate Pegavision’s competitive position, and analyze its international strategic approaches. The research methodology includes case study analysis, literature review, industry data collection, and market trend assessments, offering a comprehensive examination of Pegavision’s resources, technologies, branding, and global expansion model. The findings indicate that although Taiwan maintains international competitiveness, it faces several challenges, including market concentration, competition from global brands, increasingly stringent regulations, and rising consumer expectations for premium products. Companies must allocate resources to comply with regulations while enhancing product value to remain competitive. To address these challenges, Pegavision continues to develop high oxygen-permeable, antibacterial, and hydrophilic materials to improve product comfort and safety. At the same time, the company promotes its own brands, leverages social media and e-commerce to expand its market, and actively penetrates Asia, Europe, and the U.S. through strategic alliances to broaden its global presence. For future development, this study suggests that companies should pursue ongoing technological innovation, develop high value-added products, strengthen brand marketing and market segmentation, and integrate local manufacturing strengths with global market needs. Government support in R&D funding, international certifications, and market access resources will also play a critical role in ensuring the sustainable development of the industry.