ST長期照顧服務公司的商業模式優化設計

Abstract

隨著全球人口老齡化趨勢加劇，長期照護產業的重要性日益凸顯，尤其是在居家與社區式長照服務領域，市場需求持續增長。然而，長照產業面臨諸多挑戰，包括人力資源短缺、運營成本高企、科技應用落地困難以及政策變動的不確定性。在此背景下，ST公司作為長照產業的代表性企業，需要不斷優化自身商業模式，以提升市場競爭力並實現可持續發展。本研究以ST公司為研究物件，結合PEST分析、五力分析、價值鏈分析和SWOT分析等戰略工具，系統評估外部市場環境與內部核心競爭力，並探索其商業模式優化方向。 本研究的分析結果顯示，ST公司應採取“智慧化整合與內部優化雙軌發展策略”，即在提升智慧照護技術應用的同時，優化內部管理與人力資源配置，以增強企業的整體運營韌性。具體而言，公司應加大對物聯網、人工智慧和大資料分析等科技的投入，以提升遠端健康監測與個案管理的精准度。此外，借助政府推動的長照3.0政策，公司應積極爭取政策資源，降低運營成本，並推動跨產業合作，如與保險公司、醫療機構和科技企業聯手開發創新型長照服務，拓展市場份額。同時，公司應優化個案管理機制，提升服務標準化與差異化程度，以確保客戶體驗的一致性，並增強市場認同度。 為了確保優化策略的順利實施，本研究進一步提出了相應的保障措施，包括完善人才培訓體系，提升照護人員的專業技能和科技素養；強化財務管理，推動收入來源多元化，以降低對政府補助的依賴；加強資料安全與隱私保護，確保智慧照護系統的安全性；以及建立危機管理機制，以應對市場波動和突發公共衛生事件。本研究不僅為ST公司提供了具體的優化路徑，也為整個長照產業的企業提供了戰略參考，助力其在高齡化社會的趨勢下實現長期穩健發展。

With the rapid aging of the global population, the demand for home and community-based long-term care (LTC) services is increasing. However, the industry faces significant challenges, including labor shortages, high operational costs, difficulties in implementing smart care technology, and policy uncertainties. This study analyzes ST Company’s business model and proposes an optimization strategy to enhance its competitiveness and sustainability. Through PEST analysis, Porter’s Five Forces, Value Chain analysis, and SWOT analysis, the study examines ST Company’s external environment and internal resources to identify key areas for improvement. The study suggests a “Dual-Track Strategy of Smart Integration and Internal Optimization,” focusing on expanding smart care technology applications and optimizing internal operations. This includes adopting IoT, AI, and Big Data Analytics to enhance remote health monitoring and case management, leveraging LTC 3.0 policies to secure government funding and expanding cross-industry collaborations. Additionally, the company should improve case management mechanisms, standardize services, and strengthen differentiation strategies to enhance customer experience and brand recognition. To ensure successful implementation, the study proposes talent training programs, diversified revenue strategies, data security enhancements, and crisis management mechanisms. These measures will help ST Company reduce reliance on government subsidies, improve financial stability, and strengthen service quality. The findings provide practical insights for optimizing business models in the LTC industry and promoting sustainable development.