台灣石材加工業大板加工廠轉型策略探討—以D公司為例

Abstract

臺灣的石材加工業始於約1960年代，1980年代蓬勃發展，1990年代達到高峰，2000年後石材原產地如大陸地區、印度、土耳其及巴西等國崛起，尤其是大陸石材加工業挾規模優勢在世界出口市場攻城掠地，現臺灣廠商大多數石材加工業僅專注於本地市場。 D公司成立於1987年，初期僅有一部石材十字條板機加工小片大理石半成品。現已發展成為臺灣最具規模的花崗石建材供應商，生產設備完整且先進，供應最多的花崗石品項及最多元的石板表面處理。歷經數次經濟危機及天災的考驗，以及對政策及市場的觀察後，堅毅的轉型決心，讓人看見創業人的拚搏精神。 經過PEST分析，大陸及臺灣石材業以及D公司的將來可謂挑戰與機會兼具，低碳生產的石材相比於較耗能的磁磚在環保趨勢下消費者認同度高，然而世界各國石礦區法規趨嚴及房地產業前景都越發艱難。五力分析說明D公司雖然在石材供應鏈中相較於競爭者稍具優勢，然而競爭對手亦虎視眈眈，D公司需持續創新以維持品牌優勢。 SWOT分析說明，D公司核心競爭力為豐富的品項及庫存、設備產出效率及規模以及創新。這些競爭力也可以從商業模式中觀察出，來自D公司一直追求的企業願景「能攜手客戶提供最安全可靠兼具美感的花崗石外牆建材供應解決方案」。 臺灣石材加工業的永續、減碳及智慧化轉型升級已經是必須的，希望通過本論文的研究對D公司的案例分析，能提供臺灣的石材製品加工業可以借鍳的經驗以及建議。

Taiwan's stone processing industry emerged in the 1960s, flourished in the 1980s, and peaked in the 1990s. After 2000, countries such as mainland China, India, Turkey, and Brazil—major sources of raw stone materials—rose to prominence. In particular, China's stone processing industry leveraged its scale advantage to capture a significant share of the global export market. Today, most Taiwanese stone processing companies focus primarily on the local market. Established in 1987, Company D initially specialized in processing small marble semi-finished products using a basic stone cross-strip machine. Over time, it has grown into Taiwan’s largest supplier of granite building materials, equipped with advanced production facilities and offering the most extensive selection of granite products and diverse stone surface treatments. The company’s resilience in overcoming economic crises and natural disasters demonstrates its strong entrepreneurial spirit and unwavering determination to adapt to policy and market changes. A PEST analysis suggests that the future of the stone industry in both mainland China and Taiwan, including Company D, presents both challenges and opportunities. Compared to energy-intensive tiles, low-carbon stone production aligns with environmental trends and enjoys high consumer approval. However, increasingly stringent regulations on mining areas and an uncertain real estate market pose significant challenges. A Five Forces analysis indicates that while Company D holds a competitive position in the stone supply chain, market competition remains intense, requiring continuous innovation to maintain its brand advantage. A SWOT analysis highlights Company D’s core strengths: a diverse product range, extensive inventory, high-efficiency production capabilities, and a commitment to innovation. These strengths are reflected in its business model and long-term vision: "To provide the safest, most reliable, and aesthetically pleasing granite exterior wall solutions in collaboration with clients." For Taiwan’s stone processing industry, sustainable decarbonization and digital transformation are no longer optional but essential. This study aims to offer valuable insights and recommendations through Company D’s case analysis, providing lessons for the broader stone processing industry in Taiwan.