請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97446完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陸怡蕙 | zh_TW |
| dc.contributor.advisor | Yir-Hueih Luh | en |
| dc.contributor.author | 魏如昀 | zh_TW |
| dc.contributor.author | Ru-Yun Wei | en |
| dc.date.accessioned | 2025-06-18T16:10:31Z | - |
| dc.date.available | 2025-06-19 | - |
| dc.date.copyright | 2025-06-18 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-05-15 | - |
| dc.identifier.citation | 中文部分
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97446 | - |
| dc.description.abstract | 員工在企業環境與永續實踐中扮演著重要的角色，因此，有關工作場所中的親環境行為 (Pro-Environmental Behavior, PEB) 之研究日漸增加。然而，亞洲國家在此領域的相關研究仍然相當不足。為了填補此一空白，本文探討了臺灣員工在工作場所中的親環境行為，並依此檢視促使職場工作者參與親環境行為的影響因素。本研究以結合計畫行為理論 (Theory of Planned Behavior, TPB)、規範活化理論 (Norm Activation Model, NAM) 及擴展與建構理論 (Broaden-and-Build Theory, B&B) 之概念性架構為基礎，並加入罪惡感的負面情緒變數，以同時探討員工正面與負面情緒對其參與親環境行為的影響。此外，本文亦將綠色購買行為研究中常見的構面「感知有效性」 (Perceived Effectiveness, PE) 納入時整架構之中，首次將其應用於工作場所親環境行為的研究中。以前述的整合的行為理論模型為基礎，本研究得以探討個人利益、自我期望、道德信念、情緒、感知有效性與親環境行為之間的關係。
本研究共回收365份受訪時有全職工作的受試者所填答的問卷，透過Smart PLS 4.0軟體中的偏最小平方法結構方程模型 (Partial Least Squares Structural Equation Modeling, PLS-SEM)，以驗證概念性架構中的各項研究假說。本文研究結果除驗證三種模型之間的關聯性，亦顯示正向情緒較負向情緒更能有效激發員工的親環境行為意圖。此外，基於許多國外研究對於情緒與親環境行為意圖中介效果的探討，本研究也對這兩個變數的中介效果進行檢視，結果顯示臺灣員工的情緒中介效果並不顯著，然而，親環境行為意圖則能有效調節感知有效性與三種類型親環境行為之間的關係。此外，本文進一步使用最小平方法多群組比較分析 (Partial Least Squares Multigroup Analysis, PLS-MGA)，以對受訪者的性別、世代、教育程度與薪資所可能產生的調節效果進行比較。 過往親環境行為的研究大多結合兩種模型，本文為首篇結合三種模型與感知有效性與負面情緒來探討臺灣員工親環境行為的研究。本研究對工作場所中的親環境行為之研究與發現對企業推動永續發展及ESG (Environmental, Social, and Governance) 具有重要意義。根據本研究之結果，建議企業未來透過提升員工的環保意識、創造環保工作氛圍，並鼓勵同事之間相互提倡環保行為等積極作為，以加強並落實員工親環境行為的實踐。 | zh_TW |
| dc.description.abstract | Research on pro-environmental behavior (PEB) in the workplace has been growing, as employees play a critical role in shaping corporate environmental and sustainability practices. However, studies focusing on Asian contexts remain relatively scarce. To address this gap, the present study investigates the pro-environmental behavior of employees in Taiwan, aiming to identify the key factors that influence their engagement in such behaviors. This study integrates the Theory of Planned Behavior (TPB), Norm Activation Model (NAM), and Broaden-and-Build Theory (B&B), with the addition of guilt as a negative emotional variable. Furthermore, perceived effectiveness (PE), commonly explored in green consumer behavior research, is introduced as a novel factor in the context of workplace PEB. This is the first study to apply perceived effectiveness to the examination of workplace pro-environmental behavior.
Data were collected through 365 valid responses from full-time employees, and the proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) via Smart PLS 4.0. The results confirm the significance of relationships across the three integrated models, demonstrating that positive emotions are more effective in promoting employees' pro-environmental behavioral intentions (PEI) than negative emotions. However, the mediating effect of emotions and PEI among Taiwanese employees was found to be insignificant. Additionally, a Partial Least Squares Multigroup Analysis (PLS-MGA) was performed to examine how demographic variables such as gender, generation, education, and salary influence the outcomes. Previous research on PEB has typically integrated two models; this study is the first to combine three models along with perceived effectiveness in the examination of workplace PEB among Taiwanese employees. The findings offer valuable insights for corporations aiming to enhance sustainable development efforts. Companies can foster employees’ pro-environmental behaviors by raising environmental awareness, cultivating a pro-environmental workplace climate, and encouraging peer-driven environmental initiatives. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-06-18T16:10:31Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-06-18T16:10:31Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 口試委員審定書 I
致謝 II 摘要 III ABSTRACT V 目次 VII 圖次 IX 表次 X 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機與目的 1 第二章 文獻回顧 3 第一節 親環境行為的概念及研究 3 第二節 工作場所親環境行爲的相關議題 4 第三節 工作場所的親環境行為模型 6 第四節 工作場所親環境行為的實證分析方法 10 第三章 實證設計、資料概述與變數說明 13 第一節 研究架構 13 第二節 問卷設計與施測 23 第三節 資料概述 31 第四節 實證方法與模型設定 35 第四章 實證結果 41 第一節 路徑分析與假說驗證 41 第二節 中介效果分析 48 第三節 調節效果分析 49 第五章 結論與建議 56 參考文獻 60 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 規範活化理論 | zh_TW |
| dc.subject | 感知有效性 | zh_TW |
| dc.subject | 正負面情緒 | zh_TW |
| dc.subject | 擴展與建構理論 | zh_TW |
| dc.subject | 計畫行為理論 | zh_TW |
| dc.subject | Perceived effectiveness | en |
| dc.subject | Positive and negative emotions | en |
| dc.subject | Broaden-and-Build theory | en |
| dc.subject | Norm Activation Model | en |
| dc.subject | Theory of Planned Behavior | en |
| dc.title | 探討工作場所的親環境行為–台灣的實證研究 | zh_TW |
| dc.title | Pro-Environmental Behaviors in the Workplace: Empirical Evidence from Taiwan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 邱敬仁;方珍玲 | zh_TW |
| dc.contributor.oralexamcommittee | Ching-Ren Chiu;Chen-Ling Fang | en |
| dc.subject.keyword | 計畫行為理論,規範活化理論,擴展與建構理論,正負面情緒,感知有效性, | zh_TW |
| dc.subject.keyword | Theory of Planned Behavior,Norm Activation Model,Broaden-and-Build theory,Positive and negative emotions,Perceived effectiveness, | en |
| dc.relation.page | 78 | - |
| dc.identifier.doi | 10.6342/NTU202500933 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-05-15 | - |
| dc.contributor.author-college | 生物資源暨農學院 | - |
| dc.contributor.author-dept | 農業經濟學系 | - |
| dc.date.embargo-lift | 2025-06-19 | - |
| 顯示於系所單位： | 農業經濟學系 | |
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