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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97180
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dc.contributor.advisor李家岩zh_TW
dc.contributor.advisorChia-Yen Leeen
dc.contributor.author林伯松zh_TW
dc.contributor.authorBosong Linen
dc.date.accessioned2025-02-27T16:33:30Z-
dc.date.available2025-02-28-
dc.date.copyright2025-02-27-
dc.date.issued2025-
dc.date.submitted2025-02-14-
dc.identifier.citationBonchek, M., & Choudary, S. P. (2013). Three Elements of a Successful Platform Strategy. Harvard Business Review. Retrieved December 25,2024 from https://hbr.org/2013/01/three-elements-of-a-successful-platform
Ministry of the Interior (2022). Housing Overview. Interior Statistics Report for 2022, 40,1-3. https://reurl.cc/p90bYb
Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved February 12,2025 from https://hbr.org/2013/05/a-better-way-to-think-about-yo
Right House. (2024). Right House Website Home Page. Retrieved December 25, 2024 from https://righthousetw.com/
Xu Ri Fei Sheng Asset Management Ltd. (2024). What Services Do Accounting Firms Offer? Costs, Benefits, and Recommended Firms at a Glance. Retrieved December 25, 2024 from https://homehnh.com/company-registration/book-keepers-office
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97180-
dc.description.abstract不動產買方顧問服務(以下簡稱“本服務”)為協助購房者的顧問服務。透過完善的不動產盡職調查和議價服務,消弭買賣雙方和仲介之間的資訊不對等,以確保買方能有更加透明和安全的交易體驗。本服務旨在使購房者獲得更多資訊,使其在價格談判中擁有更強的議價能力,本服務的顧問將以論件計酬的方式透過線上平台與購房者媒合,顧問並可依其專業提供額外的服務,如土地登記或不動產估價。zh_TW
dc.description.abstractThe Housing Investment Consultancy Service for Buyers (hereinafter referred to as "The Company") is a consultancy business designed to support homebuyers throughout the property purchasing process. The Company bridges the information gap between buyers, sellers, and brokers by providing comprehensive property inspections and price negotiation services, ensuring a more transparent and secure transaction experience for buyers. Its mission is to empower buyers with greater knowledge, enhancing their bargaining power during price negotiations.
Consultants, working on a piecework basis, will connect with inexperienced buyers through an online platform. They may also offer additional services, such as land registration or property valuation. Consultants can earn up to 50% of the consultancy service fee, with the flexibility to manage their working hours.
The Company's marketing strategy includes hosting workshops targeted at inexperienced buyers, where consultants can demonstrate their expertise and build trust.
Revenue streams are derived from consulting fees, workshop tuition, and referral fees from external service providers, such as land registration or interior design consultants.
The service packages include online consultancy for NTD1,600, basic consultancy for NTD4,900 and the advanced consultancy service for NTD22,000 which includes property inspection, an assessment report, and negotiation services. The Company projects a positive net income by the third year of operation, with estimated revenues of NTD6.89 million and net income of NTD2.63 million by the fifth year.
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dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-02-27T16:33:30Z
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dc.description.provenanceMade available in DSpace on 2025-02-27T16:33:30Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsAcknowledgement i
Executive Summary ii
Table of Contents iii
List of Figures V
List of Table Vi
1.Business Description 1
1.2. Business Vision 1
1.3. The difference between housing investment consultant and broker 2
2. Description of Services 3
2.1. Workshop and platform 3
2.2. House Inspection Service and Assessment Report 4
2.3. Negotiation Service 5
3. Market Analysis 5
3.1. The Number of Inexperienced House Buyer 5
3.2. Customer Survey 6
3.3. Industry Analysis (Porter’s five forces) 11
3.4. Competitor Analysis 12
4. Company Analysis 14
4.1 Business Model Canvas 14
4.2 SWOT Analysis 17
5. Marketing Analysis 19
5.1. Marketing Strategy 19
6. Organization and Operation 22
6.1. CEO 22
6.2. Consultant Department 22
6.3. Finance / Administration Department 23
6.4. IT Department (Outsourcing) 23
7. Pricing Strategy and Financial Projection 24
7.1. Pricing Strategy 24
7.2. Financial Projection 25
8. Uncertainty Risks 27
8.1. Customer receptivity 27
8.2. Hostile of broker 27
9. Future Road Map 28
10.Conclusion 28
References 29
Appendix 30
Appendix 1 Template of Assessment Report 30
Appendix 2 Survey questionnaire 32
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dc.language.isoen-
dc.subject個人顧問zh_TW
dc.subject線上平台zh_TW
dc.subject不動產投資zh_TW
dc.subjectOnline Platformen
dc.subjectHousing Investmenten
dc.subjectPersonal Consultanten
dc.title不動產買方顧問-商業計畫zh_TW
dc.titleHousing Investment Consultancy Service for Buyer Business Planen
dc.typeThesis-
dc.date.schoolyear113-1-
dc.description.degree碩士-
dc.contributor.oralexamcommittee謝源弘;蔡亞倫zh_TW
dc.contributor.oralexamcommitteeYuan Horng Hsieh;Ya-Lun S. Tsaien
dc.subject.keyword不動產投資,個人顧問,線上平台,zh_TW
dc.subject.keywordHousing Investment,Personal Consultant,Online Platform,en
dc.relation.page35-
dc.identifier.doi10.6342/NTU202500684-
dc.rights.note未授權-
dc.date.accepted2025-02-14-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
dc.date.embargo-liftN/A-
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