請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97180完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 李家岩 | zh_TW |
| dc.contributor.advisor | Chia-Yen Lee | en |
| dc.contributor.author | 林伯松 | zh_TW |
| dc.contributor.author | Bosong Lin | en |
| dc.date.accessioned | 2025-02-27T16:33:30Z | - |
| dc.date.available | 2025-02-28 | - |
| dc.date.copyright | 2025-02-27 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-02-14 | - |
| dc.identifier.citation | Bonchek, M., & Choudary, S. P. (2013). Three Elements of a Successful Platform Strategy. Harvard Business Review. Retrieved December 25,2024 from https://hbr.org/2013/01/three-elements-of-a-successful-platform
Ministry of the Interior (2022). Housing Overview. Interior Statistics Report for 2022, 40,1-3. https://reurl.cc/p90bYb Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved February 12,2025 from https://hbr.org/2013/05/a-better-way-to-think-about-yo Right House. (2024). Right House Website Home Page. Retrieved December 25, 2024 from https://righthousetw.com/ Xu Ri Fei Sheng Asset Management Ltd. (2024). What Services Do Accounting Firms Offer? Costs, Benefits, and Recommended Firms at a Glance. Retrieved December 25, 2024 from https://homehnh.com/company-registration/book-keepers-office | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97180 | - |
| dc.description.abstract | 不動產買方顧問服務(以下簡稱“本服務”)為協助購房者的顧問服務。透過完善的不動產盡職調查和議價服務,消弭買賣雙方和仲介之間的資訊不對等,以確保買方能有更加透明和安全的交易體驗。本服務旨在使購房者獲得更多資訊,使其在價格談判中擁有更強的議價能力,本服務的顧問將以論件計酬的方式透過線上平台與購房者媒合,顧問並可依其專業提供額外的服務,如土地登記或不動產估價。 | zh_TW |
| dc.description.abstract | The Housing Investment Consultancy Service for Buyers (hereinafter referred to as "The Company") is a consultancy business designed to support homebuyers throughout the property purchasing process. The Company bridges the information gap between buyers, sellers, and brokers by providing comprehensive property inspections and price negotiation services, ensuring a more transparent and secure transaction experience for buyers. Its mission is to empower buyers with greater knowledge, enhancing their bargaining power during price negotiations.
Consultants, working on a piecework basis, will connect with inexperienced buyers through an online platform. They may also offer additional services, such as land registration or property valuation. Consultants can earn up to 50% of the consultancy service fee, with the flexibility to manage their working hours. The Company's marketing strategy includes hosting workshops targeted at inexperienced buyers, where consultants can demonstrate their expertise and build trust. Revenue streams are derived from consulting fees, workshop tuition, and referral fees from external service providers, such as land registration or interior design consultants. The service packages include online consultancy for NTD1,600, basic consultancy for NTD4,900 and the advanced consultancy service for NTD22,000 which includes property inspection, an assessment report, and negotiation services. The Company projects a positive net income by the third year of operation, with estimated revenues of NTD6.89 million and net income of NTD2.63 million by the fifth year. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-02-27T16:33:30Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-02-27T16:33:30Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgement i
Executive Summary ii Table of Contents iii List of Figures V List of Table Vi 1.Business Description 1 1.2. Business Vision 1 1.3. The difference between housing investment consultant and broker 2 2. Description of Services 3 2.1. Workshop and platform 3 2.2. House Inspection Service and Assessment Report 4 2.3. Negotiation Service 5 3. Market Analysis 5 3.1. The Number of Inexperienced House Buyer 5 3.2. Customer Survey 6 3.3. Industry Analysis (Porter’s five forces) 11 3.4. Competitor Analysis 12 4. Company Analysis 14 4.1 Business Model Canvas 14 4.2 SWOT Analysis 17 5. Marketing Analysis 19 5.1. Marketing Strategy 19 6. Organization and Operation 22 6.1. CEO 22 6.2. Consultant Department 22 6.3. Finance / Administration Department 23 6.4. IT Department (Outsourcing) 23 7. Pricing Strategy and Financial Projection 24 7.1. Pricing Strategy 24 7.2. Financial Projection 25 8. Uncertainty Risks 27 8.1. Customer receptivity 27 8.2. Hostile of broker 27 9. Future Road Map 28 10.Conclusion 28 References 29 Appendix 30 Appendix 1 Template of Assessment Report 30 Appendix 2 Survey questionnaire 32 | - |
| dc.language.iso | en | - |
| dc.subject | 個人顧問 | zh_TW |
| dc.subject | 線上平台 | zh_TW |
| dc.subject | 不動產投資 | zh_TW |
| dc.subject | Online Platform | en |
| dc.subject | Housing Investment | en |
| dc.subject | Personal Consultant | en |
| dc.title | 不動產買方顧問-商業計畫 | zh_TW |
| dc.title | Housing Investment Consultancy Service for Buyer Business Plan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 謝源弘;蔡亞倫 | zh_TW |
| dc.contributor.oralexamcommittee | Yuan Horng Hsieh;Ya-Lun S. Tsai | en |
| dc.subject.keyword | 不動產投資,個人顧問,線上平台, | zh_TW |
| dc.subject.keyword | Housing Investment,Personal Consultant,Online Platform, | en |
| dc.relation.page | 35 | - |
| dc.identifier.doi | 10.6342/NTU202500684 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-02-14 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
文件中的檔案:
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-1.pdf 未授權公開取用 | 3.58 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。
