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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林嘉薇 | zh_TW |
| dc.contributor.advisor | Joy Lin | en |
| dc.contributor.author | 吉中悠乃 | zh_TW |
| dc.contributor.author | Yuno Yoshinaka | en |
| dc.date.accessioned | 2025-02-19T16:28:44Z | - |
| dc.date.available | 2025-02-20 | - |
| dc.date.copyright | 2025-02-19 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-02-06 | - |
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Global Finance. https://gfmag.com/data/richest-countries-in-the-world/ Winfield, B. H., Mizuno, T., & Beaudoin, C. E. (2000). Confucianism, Collectivism and Constitutions: Press systems in China and Japan. Communication Law and Policy, 5(3), 323-348. Wu W-K. Does Traditional Guanxi Still Matter in Social Commerce: An Empirical Study in Taiwan. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(3):377-394. Kasai, M. (2009). 精神的健康に日本文化の果たす役割, カウンセリング, & 臨床心理学への影響. THE CULTURAL BACKGROUND OF JAPAN. International Handbook of Cross-Cultural Counseling: Cultural Assumptions and Practices Worldwide, 159. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/96550 | - |
| dc.description.abstract | 無 | zh_TW |
| dc.description.abstract | This thesis investigates nuanced differences in the cultural dynamics between Japan and Taiwan. Prior cross-cultural comparison research often points out the cultural similarities in collectivism and individualism between the two countries due to their historical, geographic, and economic ties. Inspired by my personal experience and drawing from country-specific research on culture, religion, history, philosophy, and social movement, we found that the backgrounds of collectivism and individualism in Japan and Taiwan were not entirely the same as commonly assumed. Therefore, this study aims to elucidate the disparities in how collectivism and individualism were presented in these two countries and how they affect people’s perceptions and behaviors and even social media usage.
To our knowledge, this is the first research that directly compares Japanese and Taiwanese attitudes toward the cultural shift on individualism and collectivism. To deepen our understanding of the topic, we conducted 12 in-depth interviews exploring individual perceptions and attitudes toward collectivism and individualism.. We found that both countries were still influenced by traditional collectivistic culture in several aspects, as classic literature suggests. However, more importantly, we discovered that Japanese and Taiwanese people react differently to the new-era of individualism and when it crashes with collectivism reacting to individualistic behaviors or expressions within the group. These differences can also be seen in the usage of social media. This research offers several theoretical and practical contributions. Firstly, it extends our knowledge of the cultural differences between Japan and Taiwan beyond Hofstede’s cultural comparison theory. Practically, this research provides insights for global companies and individuals alike helping them understand the cultures of Japan and Taiwan. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-02-19T16:28:44Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-02-19T16:28:44Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Abstract……………………………………………………………………………………………..i
Table of Contents…………………………………………………………………………………….iii Chapter 1 Introduction…………………………………………………………………………….…1 Chapter 2 Literature Review…………………………………………………………………………5 2.1 Culture and Impact of Culture on Consumer Attitude and Behavior…………………………5 2.2 The dimension of Individualism vs. Collectivism and their impact on consumer attitude and behavior………………………………………………………………………………………………7 2.3 Factors that cultivated collectivism and Individualism in Japan…………………………….10 2.4 Factors that cultivated collectivism and Individualism in Taiwan…………………………..15 Chapter 3 Research Question……………………………………………………………………….19 Chapter 4 Methodology……………………………………………………………………………..22 4.1 Participants…………………………………………………………………………………..22 Table 1 Nationality and Age Groups and the Number of Participants Recruited………………..23 4.2 Setting and Procedure………………………………………………………………………..23 4.3 Analysis and Coding…………………………………………………………………………25 Table 2 table of themes and subthemes…………………………………………………………27 Chapter 5 Results……………………………………………………………………………………29 5.1 Collectivism………………………………………………………………………………….29 5.1.1 Cross-country Similarity in Social Harmony….…………………………………………..29 5.1.2 Cross-country Similarity in Close Connections between In-group Members……………..31 5.1.3 Difference in Public Self-consciousness and Being Active or Passive to Keep Harmony..33 5.1.4 Difference in Boundaries of the Impact of Collectivism…………………………………..35 5.1.5 Difference in the Size of Groups………………………………………………………….37 5.1.6 Difference in Their Reactions to Disharmonious Situations………………………………38 5.2 Individualism………………………………………………………………………………..39 5.2.1 Cross-country Similarity in Valuing Personal Needs and Success………………………..39 5.2.2 Differences in Tolerance of Uniqueness and the Boundary of Showing Off, and Differences in Respecting Those Who Are Different, and Independence in the Group…………………………40 5.2.3 Difference in Competitiveness…………………………………………………………….43 5.3 Interaction of Individualism and Collectivism………………………………………………44 5.3.1 Similarity on the Coexistence of Individualism and Collectivism…………………….…..44 5.3.2 The Impact of Generation on Collectivism and Individualism……………………………45 5.4 Additional Findings………………………………………………………………………….45 Chapter 6 Conclusion……………………………………………………………………………….48 6.1 Conclusion…………………………………………………………………………………..48 6.1.1 The Cross-Cultural Similarity in Collectivism and Individualism………………………..48 6.1.2 The Difference in Shifts toward Individualism……………………………………………48 6.1.3 The Difference in Reactions toward Individualism………………………………………..49 6.1.4 The Difference in Social Media Usage…………………………………………………….49 6.2 Limitations…………………………………………………………………………………..49 6.3 Contribution………………………………………………………………………………….52 6.3.1 Theoretical Contributions………………………………………………………………….52 6.3.2 Practical contributions……………………………………………………………………..52 References…………………………………………………………………………………………..54 Appendix……………………………………………………………………………………………60 | - |
| dc.language.iso | en | - |
| dc.title | Individualism and collectivism in transition: A comparison study of Japan and Taiwan regarding cultural shifts and their impact on social media activities | zh_TW |
| dc.title | Individualism and collectivism in transition: A comparison study of Japan and Taiwan regarding cultural shifts and their impact on social media activities | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 畢南怡;陳瑀屏 | zh_TW |
| dc.contributor.oralexamcommittee | Nan-Yi Bi;Yu-Ping Chen | en |
| dc.subject.keyword | 集體主義,個人主義,跨文化研究,深度訪談,社群媒體, | zh_TW |
| dc.subject.keyword | Collectivism,Individualism,Cross-Cultural Research,In-depth Interview,Social Media, | en |
| dc.relation.page | 75 | - |
| dc.identifier.doi | 10.6342/NTU202500375 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2025-02-06 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 商學研究所 | - |
| dc.date.embargo-lift | 2025-02-20 | - |
| 顯示於系所單位： | 商學研究所 | |
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