ESG專業證照輔導機構之商機：N公司的個案研究

Abstract

本研究以個案研究法深入探討N公司如何把握ESG專業證照輔導的市場契機，並分析其商業模式，進一步探討如何將ESG（環境、社會與公司治理）概念整合至商業模式畫布(Business Model Canvas, BMC)框架中，以促進商業模式創新與永續發展。研究透過回顧ESG的起源與發展歷程，並結合利益相關者理論，剖析ESG與企業價值創造之間的關聯性，同時探討BMC框架的應用與適配性。方法上採用個案研究法，結合文件分析、深度訪談與實地觀察，對N公司的商業模式進行剖析，並提出具體建議以提升其競爭力及永續經營能力。 N公司為一家擁有30年專業證照培訓經驗的教育機構，憑藉深厚的教育專業背景，積極響應經濟部產業政策，鎖定淨零碳排放相關專業領域的培訓與認證需求，成功進入ESG專業人才市場。隨著全球對氣候變遷、社會不平等以及公司治理問題的關注日益增加，ESG已成為企業永續發展的核心議題，亦逐漸成為評估企業價值的重要依據。企業對ESG相關專業技能與認證的需求不斷攀升，為N公司帶來嶄新的市場機遇。 面對此一趨勢，N公司依託自身在教育培訓領域的優勢，開發「淨零碳規劃管理師」證照課程，作為其核心價值主張，並致力於提供符合國際標準的課程內容及客製化解決方案，協助企業實現ESG目標，提升競爭力。本研究認為，將ESG元素納入BMC框架是企業實現永續發展的重要策略。透過專業 ESG課程與服務，N公司不僅能幫助企業提升ESG績效，實現共享價值創造，亦在高度競爭的市場中建立差異化優勢。 本研究總結了ESG與BMC整合所帶來的價值與挑戰，並探討其未來發展方向，提供企業在推動永續發展過程中的參考。

This study employs a case study approach to explore how Company N seizes the market opportunity for ESG professional certification guidance and analyzes its business model. Furthermore, it examines how the concept of ESG (Environmental, Social, and Governance) can be integrated into the Business Model Canvas (BMC) framework to foster business model innovation and sustainable development. By reviewing the origins and evolution of ESG and incorporating stakeholder theory, the study investigates the relationship between ESG and corporate value creation while discussing the applicability of the BMC framework. The methodology combines document analysis, in-depth interviews, and field observations to analyze the business model of Company N and propose actionable recommendations to enhance its competitiveness and sustainability. Company N, an education institution with 30 years of experience in professional certification training, leverages its strong educational expertise to respond proactively to industrial policies promoted by the Ministry of Economic Affairs. It focuses on the training and certification market related to net-zero carbon emissions, establishing itself as a leader in the ESG professional talent sector. As global concerns over climate change, social inequality, and corporate governance continue to rise, ESG has become a cornerstone of corporate sustainability and an increasingly important metric for assessing corporate value. The growing demand for ESG-related expertise and certification creates a significant market opportunity for Company N. In response to this trend, Company N utilizes its strengths in the education and training sector to develop the “Net-Zero Carbon Planning Manager” certification program as its core value proposition. The company strives to offer internationally standardized and customized solutions to help enterprises achieve their ESG goals and enhance their competitiveness. This study argues that integrating ESG components into the BMC framework is a crucial strategy for achieving corporate sustainability. Through its professional ESG courses and services, Company N not only helps businesses improve ESG performance and create shared value but also establishes a differentiated advantage in a highly competitive market. Finally, this paper concludes by summarizing the value and challenges of integrating ESG into the BMC framework and exploring its future development directions, providing a reference for enterprises in their pursuit of sustainability.