請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 堯里昂 | zh_TW |
| dc.contributor.advisor | Leon van Jaarsveldt | en |
| dc.contributor.author | 陳安潔 | zh_TW |
| dc.contributor.author | Angela Joyce Syjuco Chen | en |
| dc.date.accessioned | 2025-02-18T16:18:11Z | - |
| dc.date.available | 2025-02-19 | - |
| dc.date.copyright | 2025-02-18 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-01-26 | - |
| dc.identifier.citation | Abarca, C. (2023). Bongbong Marcos: COVID-19 public health emergency in PH lifted. Inquirer. Retrieved July 28, 2024, from https://newsinfo.inquirer.net/1805444/bongbong-marcos-covid-19-public-healthemergency-in-ph-lifted
ABS-CBN News. (2020). Philippines confirms first case of new coronavirus. ABS-CBN News. https://news.abs-cbn.com/news/01/30/20/philippines-confirms-first-case-ofnew-coronavirus Altshuler, A., & Schmidt, J. (2021). Why does resilience matter? Global implications for the tourism industry in the context of COVID-19. Worldwide Hospitality and Tourism Themes, 13(3), 431-436. https://doi.org/https://doi.org/10.1108/WHATT-01-2021-0015 Anderson, C., & Ellerby, W. (2018). Digital Maturity Model: Achieving Digital Maturity to Drive Growth. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications/deloitte-digital-maturity-model.pdf Barykin, S., De la Poza, E., Khalid, B., Kapustina, I., Kalinina, O., & Iqbal, K. M. J. (2021). Tourism Industry: Digital Transformation. In (pp. 414-434).https://doi.org/10.4018/978-1-7998-8327-2.ch025 Chen, J. (2024). Interview. Cordero, T. (2021). Foreign tourist arrivals in Philippines plunge 83.7% in 2020 amid COVID-19 pandemic. GMA News.https://www.gmanetwork.com/news/money/economy/771410/foreign-tourist-arrivalsin-philippines-plunge-83-7-in-2020-amid-covid-19-pandemic/story/#goog_rewarded Crisostomo, S. (2020). Philippines has first local case of COVID-19. The Philippine Star. https://www.philstar.com/headlines/2020/03/07/1998804/philippines-has-first-localcase-covid-19 Denyer, D. (2017). Organizational Resilience: A summary of academic evidence, business insights and new thinking. BSI and Cranfield School of Management. Fletcher, G., & Griffiths, M. (2020). Digital transformation during a lockdown. International Journal of Information Management, 55, 102185. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102185 Goh, M. H. (2023). What is Organizational Resilience? BCM Institute. https://blog.bcminstitute.org/operational-resilience/what-is-organisational-resilience He, Z., Huang, H., Choi, H., & Bilgihan, A. (2023). Building organizational resilience with digital transformation. Journal of Service Management, 34(1), 147-171. https://doi.org/10.1108/JOSM-06-2021-0216 Ho, G. K. S., Lam, C., & Law, R. (2023). Conceptual framework of strategic leadership and organizational resilience for the hospitality and tourism industry for coping with environmental uncertainty. Journal of Hospitality and Tourism Insights, 6(2), 835-852. https://doi.org/10.1108/JHTI-09-2021-0242 Kumar, R., Mollick, F., & Kumar, A. (2021). Ethnography:A Literature Review. 6, 57-62. https://doi.org/10.21088/ijra.2454.9118.7221.5 Lamhour, O., Safaa, L., & Perkumienė, D. (2023). What Does the Concept of Resilience in Tourism Mean in the Time of COVID-19? Results of a Bibliometric Analysis. Sustainability, 15(12). OECD. (2022). OECD Tourism Trends and Policies 2022. https://doi.org/doi:https://doi.org/10.1787/a8dd3019-en Official Gazette. (2020). Proclamation No. 929 s. 2020. Official Gazette. https://www.officialgazette.gov.ph/2020/03/16/proclamation-no-929-s-2020/ Republic of the Philippines. Enhanced Community Quarantine. https://www.covid19.gov.ph/security/ecq Republic of the Philippines. General Community Quarantine. https://www.covid19.gov.ph/security/gcq Republic of the Philippines. Modified Enhanced Community Quarantine. https://www.covid19.gov.ph/security/mecq Republic of the Philippines. Modified General Community Quarantine. https://www.covid19.gov.ph/security/mgcq Taipei Economic and Cultural Office in the Philippines. (2018). Visa-Free Entry to Taiwan. https://www.roc-taiwan.org/ph_en/post/1421.html UNWTO. Digital Transformation. UN Tourism. https://www.unwto.org/digitaltransformation UNWTO. (2021). 2020: Worst Year in Tourism History with 1 Billion Fewer International Arrivals. UN Tourism. https://www.unwto.org/news/2020-worst-year-in-tourismhistory-with-1-billion-fewer-international-arrivals Urs Binggeli, Zi Chen, Steffen Köpke, & Yu, J. (2023). The future of tourism: Bridging the labor gap, enhancing customer experience. McKinsey & Company. https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/ourinsights/future-of-tourism-bridging-the-labor-gap-enhancing-customer-experience Williams, N., & Vorley, T. (2014). Economic resilience and entrepreneurship: lessons from the Sheffield City Region. Entrepreneurship & Regional Development, 26(3-4), 257-281. https://doi.org/10.1080/08985626.2014.894129 World Health Organization. (2020). WHO Director-General's opening remarks at the media briefing on COVID-19 - 11 March 2020. https://www.who.int/directorgeneral/speeches/detail/who-director-general-s-opening-remarks-at-the-mediabriefing-on-covid-19---11-march-2020 Zhang, J., Long, J., & Schaewen, A. (2021). How Does Digital Transformation Improve Organizational Resilience?—Findings from PLS-SEM and fsQCA. Sustainability, 13,11487. https://doi.org/10.3390/su132011487 Zhao, R., & Li, L. (2023). Pressure, state and response: configurational analysis of organizational resilience in tourism businesses following the COVID-19 pandemic crisis. Humanities and Social Sciences Communications, 10(1), 370. https://doi.org/10.1057/s41599-023-01788-7 | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/96473 | - |
| dc.description.abstract | None | zh_TW |
| dc.description.abstract | This study aims to evaluate the digital maturity of Everbright Travel & Tours Inc., a travel agency based in the Philippines. Utilizing the Deloitte Digital Maturity Model (DMM), the study will provide actionable recommendations in improving its digital capabilities. The research was conducted through an in-depth assessment of Everbright’s digital capabilities across five key dimensions: Customer, Strategy, Technology, Operations, and Organisation & Culture. This ethnographic qualitative study incorporated insights from Everbright’s CEO, offering a detailed understanding of the company’s current digital practices and readiness for transformation. The findings structured from the assessment revealed Everbright’s strengths, weaknesses, and areas for improvement in adopting digital technologies. Based on the insights garnered, the study developed tailored recommendations to address these gaps and actions that the organization should take. This will equip Everbright Travel & Tours Inc. to improve its customer engagements, operational efficiency, and long-term growth towards its journey post-pandemic era. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-02-18T16:18:11Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-02-18T16:18:11Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment .........................................................ii
Abstract ...............................................................iii Table of Contents.......................................................iv List of Tables and Figures..............................................vi List of Abbreviations ..................................................vii 1. Introduction.........................................................1 1.1 Background .........................................................1 1.2 Research Problem....................................................4 1.3 Research Aims and Objectives........................................5 1.4 Research Methodology................................................6 1.5 Importance and Significance of the Study ...........................6 1.6 Structure of the Thesis.............................................7 2. Literature Review....................................................8 2.1 Organizational Resilience in the Tourism Industry...................8 2.2 Digital Transformation in the Tourism Industry .....................10 2.3 Leadership Role in Organizational Resilience and Digital Transformation .................12 2.4 Theoretical Framework: Deloitte Digital Maturity Model..............13 3. Research Methodology ................................................16 3.1 Research Approach...................................................16 3.2 Research Design ....................................................17 3.3 Data Collection Method .............................................18 4. Analysis: Everbright Travel & Tours Inc. ............................19 4.1 Company Background..................................................19 4.2 Organizational Structure............................................20 4.3 Impacts of COVID-19.................................................21 4.4 Current Digital Presence ...........................................22 4.5 Assessment using Deloitte Digital Maturity Model ...................24 4.5.1 Dimension 1: Customer ............................................24 4.5.2 Dimension 2: Strategy.............................................25 4.5.3 Dimension 3: Technology...........................................26 4.5.4 Dimension 4: Operations ..........................................27 4.5.5 Dimension 5: Organisation & Culture ..............................28 4.6 Key Findings .......................................................29 4.7 Interrelationship Across Key Dimensions.............................30 5. Discussion...........................................................33 5.1 Recommendations ....................................................33 5.2 Study’s Limitations ................................................35 5.3 Suggestion for Further Research ....................................35 6. Conclusion ..........................................................36 References..............................................................37 Appendix A: Interview Transcript .......................................39 | - |
| dc.language.iso | en | - |
| dc.title | 菲律賓安捷旅行社新型冠狀病毒疫情後數位轉型可行性分析 | zh_TW |
| dc.title | A Post-COVID Analysis of Everbright Travel & Tours Inc. towards Digital Transformation | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 謝源弘;莫家俊 | zh_TW |
| dc.contributor.oralexamcommittee | Yuan Horng Hsieh;Mucahid Mustafa Bayrak | en |
| dc.subject.keyword | 旅行社,數位成熟度,數位工具, | zh_TW |
| dc.subject.keyword | travel agency,digital maturity,digital tools,Deloitte Digital Maturity Model, | en |
| dc.relation.page | 46 | - |
| dc.identifier.doi | 10.6342/NTU202500291 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-01-26 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-113-1.pdf 目前未授權公開取用 | 595.5 kB | Adobe PDF |
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