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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 張佳欽 | zh_TW |
| dc.contributor.advisor | Jia-King Chang | en |
| dc.contributor.author | 吳永恩 | zh_TW |
| dc.contributor.author | Yung-En Wu | en |
| dc.date.accessioned | 2024-09-16T16:16:39Z | - |
| dc.date.available | 2024-09-17 | - |
| dc.date.copyright | 2024-09-16 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-08-05 | - |
| dc.identifier.citation | Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional business. MIT Sloan Management Review, 44(4), 34.
Baskarada, S. (2014). Qualitative case study guidelines. Baškarada, S.(2014). Qualitative case studies guidelines. The Qualitative Report, 19(40), 1-25. Eisenhardt, K. M. (1989), Building theories from case study research. Academy of Management Review, 14, 532-550. Global UI and UX Design Software Industry Research Report 2023, competitive landscape, market size, regional status and Prospect. market Reports. (2023, January 18). https://www.marketgrowthreports.com/global-ui-and-ux-design-software-industry-research-report-2023-competitive-landscape-market-22361433 Hakaniemi, K. (2014). From a Print House to a Technology Company. Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2). Jalilova, R. (2023). User experience and user interface design. Scientific Collection «InterConf», (158), 237–242. Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons. Ministry of Economic Affairs of Taiwan. Manufacturing Turnover and Investment Statistics Statistical Survey. (n.d.). https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEC.aspx Nielsen, J. (2021, October 1). A 100-year view of user experience (by Jakob Nielsen). Nielsen Norman Group. https://www.nngroup.com/articles/100-years-ux/ Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons. Porter, M. E., & Strategy, C. (1980). Techniques for analyzing industries and competitors. Competitive Strategy. New York: Free. Pratama, M. A. T., & Cahyadi, A. T. (2020, July). Effect of user interface and user experience on application sales. In IOP Conference Series: Materials Science and Engineering (Vol. 879, No. 1, p. 012133). IOP Publishing. Shahrokh, Z. D., & Miri, S. M. (2019). A short introduction to comparative research. Allameh Tabataba’i Unversity, 6. Sharma, V., & Tiwari, A. K. (2021). A study on User Interface and User Experience Designs and its tools. World Journal of Research and Review (WJRR), 12(6), 41-44. Tomičić Furjan, M., Tomičić-Pupek, K., & Pihir, I. (2020). Understanding Digital Transformation initiatives: Case studies analysis. Business Systems Research: International Journal of the Society for Advancing Innovation and Research in Economy, 11(1), 125-141. Trenkle, J. (2019). Survival in the digital age–A framework for formulating a digital transformation strategy in SME. U.S. Bureau of Labor Statistics. (2024, April 17). Web developers and Digital Designers. U.S. Bureau of Labor Statistics. https://www.bls.gov/ooh/computer-and-information-technology/web-developers.htm User experience (UX) service market size, share, growth, and industry analysis by type (UX Design Service and UX Consulting Service) by application (Large Enterprises, small and medium enterprises (SMEs)), regional forecast to 2031. User Experience (UX) Service Market & Forecast To 2031. (2024, March). https://www.businessresearchinsights.com/market-reports/user-experience-ux-service-market-100334 Wang, L. (2020, April). An Extensive Research on Application of Interaction Design in Products. In Journal of Physics: Conference Series (Vol. 1533, No. 2, p. 022014). IOP Publishing. Watulingas, E. B., & Permana, D. (2020). The Influence of User Interface, User Experience and Digital Marketing toward Purchase Intention. International Humanities and Applied Science Journal, 3(2), 35-39. Yin, R. K. (1994), Case Study Research Design and Methods: Applied Social Research and Methods Series. Second edn. Thousand Oaks, CA: Sage Publications Inc. Zhang, D. (2023). The Impact and Transformation of Digital Publishing on Traditional Print Media. The Frontiers of Society, Science and Technology, 5(17). 張敏敏(2020). OGSM打造高敏捷團隊: OKR做不到的, OGSM一頁企畫書精準達成! 商業周刊出版 ; 聯合總經銷 | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/95756 | - |
| dc.description.abstract | The digital transformation of traditional businesses, particularly in the printing industry, is essential due to the decline of conventional practices in favor of digital alternatives. Despite the critical need for such transformation, there is a lack of comprehensive studies on the practical steps and challenges involved in this process. This thesis aims to explore the feasibility of transforming a traditional Taiwanese family printing business into a UI/UX design company. Using case study methods on two very different companies, the research involves data collection through industry competitive analysis (Porter’s 5 Forces), business model evaluation (Business Model Canvas and Doblin’s 10 Types of Innovation), and the implementation of the OGSM (Objectives, Goals, Strategies, and Measures) framework to guide strategic planning. The study reveals that integrating innovative design services and leveraging existing industry strengths can effectively facilitate the transformation process. The most significant finding indicates that the OGSM framework, combined with a thorough industry and business model analysis, provides a solid roadmap for digital transformation. The key takeaway is that traditional businesses can achieve successful digital transformation by strategically adopting new technologies and business models while addressing essential industry challenges. | zh_TW |
| dc.description.abstract | The digital transformation of traditional businesses, particularly in the printing industry, is essential due to the decline of conventional practices in favor of digital alternatives. Despite the critical need for such transformation, there is a lack of comprehensive studies on the practical steps and challenges involved in this process. This thesis aims to explore the feasibility of transforming a traditional Taiwanese family printing business into a UI/UX design company. Using case study methods on two very different companies, the research involves data collection through industry competitive analysis (Porter’s 5 Forces), business model evaluation (Business Model Canvas and Doblin’s 10 Types of Innovation), and the implementation of the OGSM (Objectives, Goals, Strategies, and Measures) framework to guide strategic planning. The study reveals that integrating innovative design services and leveraging existing industry strengths can effectively facilitate the transformation process. The most significant finding indicates that the OGSM framework, combined with a thorough industry and business model analysis, provides a solid roadmap for digital transformation. The key takeaway is that traditional businesses can achieve successful digital transformation by strategically adopting new technologies and business models while addressing essential industry challenges. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-09-16T16:16:39Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-09-16T16:16:39Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment i
Abstract ii Table of Contents iii List of Figures vi List of Tables vii 1. Introduction 1 1.1 Background and Motivation of the Research 1 1.2 Aim and Objectives of the Thesis 1 1.3 Research Scope and Structure 2 2. Literature Review 4 2.1 Digital Transformation of Traditional Printing Business 4 2.2 UI/UX Industry 7 2.3 Digital Transform Case Study 9 3. Research Methodology 12 3.1 Case Study Methods 12 3.2 Data Collection 13 3.2.1 Industry Competitive: Porter's Five Forces 14 3.2.2 Business Model Canvas 17 3.2.3 Innovation: Doblin’s 10 Types of Innovation 20 3.3 Analysis Methods 23 3.3.1 Comparative Analysis 23 3.3.2 Execution Plan: OGSM 24 4. Industry Competitive Analysis 27 4.1 Printing Industry Analysis 27 4.1.1 Introduction 27 4.1.2 Market Trends and Growth in the Printing Industry 27 4.1.3 Porter’s 5 Forces 30 4.2 UI/UX Industry Analysis 32 4.2.1 Introduction 32 4.2.2 Market Trends and Growth in the UI/UX Design Industry 33 4.2.3 Porter’s 5 Forces 36 4.3 Conclusion 39 5. Company Analysis 41 5.1 Company Competitive Analysis 41 5.1.1 Introduction 41 5.1.1.1 Family Printing Company (Company X) 41 5.1.1.2 UI/UX Design Company (Company P) 42 5.1.2 Business Model Canvas 43 5.1.2.1 Family Printing Company (Company X) 43 5.1.2.2 UI/UX Design Company (Company P) 45 5.2 Doblin’s 10 Types of Innovation of UI/UX Design Company 47 5.2.1 Profit Model Innovation 48 5.2.2 Network Innovation 48 5.2.3 Product Performance Innovation 48 5.2.4 Process Innovation 49 5.2.5 Channel Innovation 50 5.2.6 Customer Engagement Innovation 50 5.3. Conclusion 50 6. Transformation Strategy 53 6.1 OGSM 53 6.2 Cost Benefit Analysis and Return on Investment 57 6.2.1 Total Costs 57 6.2.2 Total Benefits 58 6.2.3 Break-Even Analysis 58 6.2.4 Return on Investment (ROI) 59 6.3 Culture Shock of Digital Transformation 60 7. Conclusion and Recommendations 63 7.1 Recap of the Thesis Objectives and Significance of the Study 63 7.2 Research Limitation 64 7.3 Recommendations for Further Research and Practical Implementation 65 References 67 | - |
| dc.language.iso | en | - |
| dc.title | 傳統臺灣家庭印刷企業的策略轉型：數位時代的用戶界面和用戶體驗技術設計公司整合方法 | zh_TW |
| dc.title | Strategic Transformation of a Traditional Taiwanese Family Printing Business into a User Interface and User Experience Technology Design Company: An Integrative Approach for the Digital Era | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 堯里昂 | zh_TW |
| dc.contributor.coadvisor | Leon van Jaarsveldt | en |
| dc.contributor.oralexamcommittee | 鄭名道;劉心才 | zh_TW |
| dc.contributor.oralexamcommittee | Ming-Daw Cheng;Hsin-Tsai Liu | en |
| dc.subject.keyword | digital transformation,traditional business,printing industry,UI/UX design,Doblin’s 10 Types of Innovation,OGSM framework, | zh_TW |
| dc.subject.keyword | digital transformation,traditional business,printing industry,UI/UX design,Doblin’s 10 Types of Innovation,OGSM framework, | en |
| dc.relation.page | 69 | - |
| dc.identifier.doi | 10.6342/NTU202402952 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2024-08-07 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| ntu-112-2.pdf 目前未授權公開取用 | 3.3 MB | Adobe PDF |
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