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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 劉好迪 | zh_TW |
| dc.contributor.advisor | Adrian Rauchfleisch | en |
| dc.contributor.author | 邱舒恬 | zh_TW |
| dc.contributor.author | Su-Tien Chiu | en |
| dc.date.accessioned | 2024-08-16T16:29:33Z | - |
| dc.date.available | 2024-08-17 | - |
| dc.date.copyright | 2024-08-16 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-08-12 | - |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94516 | - |
| dc.description.abstract | 全球皆面臨錯誤資訊(misinformation)和造假資訊(disinformation)充斥網路的困境。學 者除了提出各種學說分析人們為何在網路上分享不正確資訊，也進行多項實驗試圖找出能 改善這種行為的方法。本論文以 371 名台灣網路使用者為實驗對象，並以台灣政治脈絡為 背景進行實驗，測試真實性提示(accuracy prompt)減少網路使用者們在社群媒體分享錯 誤中國相關新聞標題的效果。本實驗的真實性提示為要求受試者判斷所讀的中國相關新聞 標題是真是假，藉此將受試者的注意力拉回分享內容的真實性以此提升受試者分享內容的 品質。本研究發現真實性提示顯著降低實驗組受試者分享錯誤新聞標題的意圖，且即使控 制了受試者對中國的態度，真實性提示的效果依舊維持顯著。雖然效果較輕微，但本研究 觀察到真實性提示也會顯著降低實驗組受試者分享正確新聞標題的意圖。研究者同時觀察 到實驗組受試者並未出現明知故犯分享造假資訊的行為。本研究補充台灣改善網路使用者 分享內容品質所需的實驗，也提供政府及網路平台不傷害言論自由就能改善不正確資訊在 網路上氾濫的可能解方。 | zh_TW |
| dc.description.abstract | Disinformation is widely spread across mainstream media and social platforms worldwide. Scholars propose different accounts to explore the reason behind the behavior of sharing misinformation online and suggest various methods to mitigate such behavior. In this study, we test the accuracy prompt treatment with an online experiment in the context of Taiwan. The treatment utilizes participants’ own ability to discern information by simply asking them to rate the accuracy of headlines. We collected 371 valid respondents and found the treatment significantly improved participants’ sharing discernment, but there’s also a significant drop in the sharing of accurate headlines. The treatment effect was robust even when taking people’s attitude towards China into account. Our participants did not show the tendency of intentionally sharing disinformation. This study highlights the possibility to improve people’s sharing discernment without enforcing strict laws that could induce chilling effect and violate the freedom of speech. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-08-16T16:29:33Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-08-16T16:29:33Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgement i
中文摘要 ii Abstract: iii Table of Contents iv List of Figures vi List of Tables vi 1. Introduction 1 2. Literature review 5 2.1 Definition of fake news 5 2.2 The impact of social media 7 2.3 Experiments on sharing misinformation 9 2.4 Ignorance and lack of media literacy 10 2.5 Partisanship and need for chaos 11 2.6 Experiments on how to raise sharing discernment 12 2.7 Inattention account 13 2.8 Literature in Taiwan 15 3. Research Questions 18 4. Research Method 20 4.1 Experimental design 20 4.2 Pretest survey design 22 4.3 Headline Selection 24 4.4 Survey distribution 30 4.5 Analysis Plan 30 5. Results 32 5.1 Political identity and demographic 32 5.2 Result and Visualization for Questions 1&2 36 5.3 Result and Visualization for Questions 3-1&3-2 40 5.4 Sharing intention and perceived accuracy 43 6. Discussion 44 Reference 47 Appendix 52 List of Figures Figure 1 | Layout example of questionnaire for control group. 21 Figure 2 | Layout example of questionnaire for treatment group. 21 Figure 3 | Layout example of how the questionnaire looked like in pretest. 23 Figure 4 | Average rated attitude toward China in pretest. 25 Figure 5 | Average rated accuracy in pretest. 27 Figure 6 | Average rated sharing in pretest participants 28 Figure 7 | Age distribution of the participants. 32 Figure 8 | Predicted value of sharing intention by accuracy and control/treatment 39 Figure 9 | Predicted value of perceived accuracy by actual accuracy and political concordance 42 Figure 10 | Relationship of rated accuracy of headlines, rated sharing intention, and political concordance. 43 List of Tables Table 1 | The final 12 selected headlines 29 Table 2 | Participants’ preferred Taiwanese political Parties. 33 Table 3 | Participants’ votes for the 2024 Taiwan presidential election. 34 Table 4 | Participants’ impressions of China 34 Table 5| Participants’ stance on the spectrum of unification/independence with China. 35 Table 6 | Average rated sharing and rated accuracy 36 Table 7 | Regression table for question 1 and 2 38 Table 8 | Regression table for question 3. 41 | - |
| dc.language.iso | en | - |
| dc.title | 探討真實性提示對社群新聞標題之評估與分享之影響 | zh_TW |
| dc.title | Exploring the Impact of Accuracy Prompt on the Evaluation and Sharing Discernment of Social Media News Headlines | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 謝吉隆;許詩嫺 | zh_TW |
| dc.contributor.oralexamcommittee | Jilung Hsiesh;Shih-Hsien Hsu | en |
| dc.subject.keyword | 真實性提示,錯誤資訊,造假資訊,分享行為,假新聞,實驗, | zh_TW |
| dc.subject.keyword | Accuracy prompt,misinformation,disinformation,fake news,sharing behavior,experiment, | en |
| dc.relation.page | 69 | - |
| dc.identifier.doi | 10.6342/NTU202403978 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-08-13 | - |
| dc.contributor.author-college | 社會科學院 | - |
| dc.contributor.author-dept | 新聞研究所 | - |
| 顯示於系所單位： | 新聞研究所 | |
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